marketing the-value-of-location-based-keywords 
Search Engine Land
MAY 9, 2024
We lean into technical know-how and keyword optimization. It’s about understanding user intent and adding value. Get the daily newsletter search marketers rely on. This ensures you’re adding value to users and ultimately growing your audience through increased organic visibility. It’s a proven approach. See terms.
Search Engine Land
APRIL 23, 2024
Once you click into a profile or search for a video in the “For You” page search bar, it will display recommended searches based on what videos a user may be interested in. While social algorithms vary and don’t adhere to a one-size-fits-all rule, there are still factors that marketers can control to optimize their content.
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Search Engine Land
NOVEMBER 13, 2023
Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Companies often use audience personas or segments in broader marketing efforts.
Search Engine Land
FEBRUARY 8, 2024
One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Historically, keywords have been central to PPC strategies, serving as the core of most campaigns. Yet, as paid media (i.e.,
Search Engine Land
APRIL 30, 2024
You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” It might feel new at first – most marketers were never taught this – but it’s a skill that will help you throughout your career. Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”
Search Engine Land
MARCH 4, 2024
To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. Google’s changes won’t impact this type of data collection.
Search Engine Land
MAY 13, 2024
This capability is the result of an evolution from keyword to entity-oriented search. Let’s build an entity-based search engine: Your library Imagine you are responsible for a vast library with thousands of books and access to a million diligent workers. We rarely stop to think about the lightning speed of modern information access.
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