Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. The search landscape is changing heavily. In the past months, numerous tests showed critical shortcomings, such as: Major brands not making it into the top lists. As a result, online reputation management (ORM) will never be the same.

Engineering 112

Engineering Networking Clients Construction 112

Search Engine Land

FEBRUARY 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

Construction 114

Construction Engineering Presentation User Experience 114

Search Engine Land

MAY 16, 2024

When done right, a site migration is a chance to improve site performance, enhance user experience and boost search presence. To illustrate how, when done right, SEO built into a site migration can massively impact search performance, see the image below. To nail it, you need a rock-solid plan and a dedication to doing things right.

Objectives and Key Results 101

Objectives and Key Results User Experience Launch Engineering 101

Search Engine Land

FEBRUARY 8, 2024

How brands grow Marketing research has made it clear how brands grow. Marketing leaders widely accept these terms and have been for around ten years now. Dig deeper: Top 10 SEO benefits of building a brand that people trust Some SEOs don’t understand marketing I recently saw a tweet on X that went a bit like this.

Service 125

Service Engineering Growth Trust 125

Search Engine Land

SEPTEMBER 19, 2023

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. What are search ads?

Price 143

Price Meeting Quota Engineering 143

Search Engine Land

OCTOBER 23, 2023

Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. On behalf of Search Engine Land and everyone at Third Door Media, we’re excited to announce all 19 winners of the ninth annual Search Engine Land Awards.

Engineering 123

Engineering B2B Pipeline Strategize 123

Search Engine Land

MAY 17, 2024

Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Trust 139

Trust Price Consult Clients 139

Search Engine Land

JANUARY 17, 2024

How to shift from siloed technical SEO to an integrated strategy that packages your brand in a way search engines can easily comprehend. Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Positions itself in the market.

Entertainment 121

Entertainment Engineering Presentation Education 121

Search Engine Land

FEBRUARY 9, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

Clients 114

Clients Engineering Consult User Experience 114

Search Engine Land

JANUARY 17, 2024

Google search results in Europe may start to look a little different in the coming weeks in order for Google to comply with a new regulation called the Digital Markets Act (DMA), the company announced. These changes will result in the removal of some features from the search page, such as the Google Flights unit. Why we care.

Engineering 99

Engineering Follow-up Start-ups Process 99

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. Even then, 95% of pages don’t enter the top 10 positions within a year, per an Ahrefs study. You can’t just wait for search engines to index your website or for people to start searching for your event. SEO takes time to work.

Niche 142

Niche Engineering Promote Territory 142

Search Engine Land

SEPTEMBER 15, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Government 141

Government Engineering Manufacturing Negotiate 141

Search Engine Land

MARCH 15, 2024

The platform is yet to confirm a timeline of when the new UI will be rolled out to more users, however a spokesperson told Search Engine Land to expect more updates in the coming weeks. In the top horizontal menu of Microsoft’s new interface, there’s an icon dedicated to its AI chat assistant, Copilot.

Engineering 104

Engineering Process 104

Search Engine Land

MARCH 14, 2024

Google’s Search Generative Experience may result in a substantial loss of advertising revenue for publishers, potentially amounting to $2 billion. The AI-powered search engine is expected to trigger a significant decline in search traffic , ranging from 20% to 60%. Search traffic decline. ” Why we care.

Click Through Rate 123

Click Through Rate Networking Engineering Process 123

Search Engine Land

OCTOBER 31, 2023

In the fast-paced age of readily available information, staying on top of your game is crucial. And, if your game is SEO , there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. It also keeps top brands at the forefront of the digital ecosystem.

Engineering 113

Engineering Entertainment Education Niche 113

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Storage example for AI-powered search ads. New brand profiles in search.

Retail 102

Retail Campaign Engineering Product 102

Search Engine Land

OCTOBER 16, 2023

NP Digital once again is leading the way in the ninth annual Search Engine Land Awards. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. 17 – including the first winner of our all-new category, Best use of AI technology in search marketing.

Engineering 134

Engineering Non-Profits A/B testing Growth 134

Search Engine Land

DECEMBER 12, 2023

Search Engine Land officially celebrated its 17th birthday yesterday. This past year was unlike any we’ve seen in the world of search – 2023 was a year of seismic changes in SEO and PPC thanks largely to generative AI. As for what’s coming over the next year in search? Many questions remain.

Engineering 102

Engineering Retail Growth Networking 102

Martech

FEBRUARY 26, 2024

Department of Justice, which has accused it of unlawfully monopolizing the search market. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if it lost the antitrust trial , the verdict would contradict U.S.

Government 93

Government Legal Manufacturing Contract 93

Search Engine Land

FEBRUARY 19, 2024

The behavior of a local consumer is changing rapidly in the world of AI-powered search. Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. Avoiding the use of stock photography.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Search Engine Land

AUGUST 29, 2023

Title tags that include keywords rank in the top 5 positions of Google 85% of the time. That’s according to new research on title tags and meta descriptions shared with Search Engine Land by enterprise SEO platform BrightEdge. Why we care. capitalizing brand/product names) in titles and meta descriptions. 100% agreement.

Finance 131

Finance Retail Engineering Product 131

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty.

Customers 113

Customers A/B testing Strategize User Experience 113

Search Engine Land

JANUARY 11, 2024

Web results about the source : Provides search results about the specific site/result. These results “are based on a combination of information, including searches for names of the source, to identify pages that may give you context about the website. Are these the top sources you would expect to see?

Trust 125

Trust Engineering Represent Follow-up 125

Search Engine Land

MAY 16, 2024

Movement between funnel stages, lead quality and lead progression to MQLs > SQLs > opportunities > closed deals are all vital for lead gen marketers to understand. Get the daily newsletter search marketers rely on. What challenges they need to solve. What they need to know about their problem.

B2B 109

B2B Education Campaign Prospecting 109

Search Engine Land

SEPTEMBER 25, 2023

The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI.

Engineering 102

Engineering Presentation Technology Technology 102

Search Engine Land

MARCH 11, 2024

Create content strategies in the language Google thinks Before diving into the reasons for entity analysis, let’s clarify an important idea: modern search engines “think” in terms of entities. Entities are the building blocks of how search engines understand the world.

Niche 122

Niche Strategize Engineering Represent 122

Search Engine Land

MAY 31, 2023

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. Give the Search Engine Land ChatBot a shot.

Engineering 123

Engineering Launch Technology Technology 123

Search Engine Land

APRIL 22, 2024

As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Changing code bases with a new name and URL means search engines must discover the new brand, evaluate it and determine the new user experience. Make sure Search Console is updated with the new URL, sitemap, etc.,

Launch 111

Launch Engineering Cross-sell Trust 111

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Dig deeper.

Engineering 124

Engineering Follow-up Launch Start-ups 124

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Get the daily newsletter search marketers rely on. See terms.

UX 93

UX Objectives and Key Results User Experience Legal 93

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

Entertainment 108

Entertainment Objectives and Key Results Follow-up Engineering 108

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.

Real Estate 121

Real Estate Engineering Conversion Networking 121

Search Engine Land

JANUARY 31, 2024

With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. Direct : When users get to a website directly by entering the URL.

Referrals 134

Referrals Cross-sell Engineering Conversion 134

Search Engine Land

SEPTEMBER 1, 2023

He explained: “Essentially we want to make search engines’ lives easier by using these techniques because as a result, they will reward us with our content ranking higher in the SERP and we’ll have more interaction from searchers.” Search is changing Search is always evolving. SUBSCRIBE See terms.

Click Through Rate 142

Click Through Rate Engineering Presentation Technique 142

Search Engine Land

FEBRUARY 20, 2024

However, following this strategy is often dangerous due to potential Google Search violations. For third parties, there is no way of reverse engineering the value or rebuilding Google’s infrastructure and algorithms. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Gambling 113

Gambling Cross-sell CTR Represent 113

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. A ‘brutal’ process Mike Kelley, Chief Marketing Officer at Sylvan Learning, has been working in marketing for almost 20 years. And the problem only seems to be getting worse.

Engineering 137

Engineering Clients Networking Represent 137

Search Engine Land

APRIL 23, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

User Experience 90

User Experience Clients Consult Engineering 90