Sales Pop!

JANUARY 18, 2023

In today’s world, video content is becoming very popular and many companies are using video to increase conversions and get more value from the audience. Video marketing is helping to increase the popularity of the organization and the effectiveness of video is becoming more and more. Video Helps Boost Sales.

Clients 52

Clients Trust Conversion Product 52

SaaStr

OCTOBER 10, 2022

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.

Quota 112

Quota Construction Growth Negotiate 112

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Engineering 90

Engineering Objectives and Key Results GTM Growth 90

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. Today, video is dominating the internet -- especially on social media.

Product 100

Product Service Up-sell Trust 100

SalesforLife

APRIL 9, 2019

Video marketing is getting more popular and effective every day. Marketers from all over the world are using videos to achieve a variety of different goals.

Education 88

Education Service Product Customers 88

Sales Pop!

JULY 26, 2021

Communicating your company’s message effectively sits at the core of any marketing campaign. At the moment, video marketing has risen to the top of the tools that are most capable of achieving engagement. So, let’s take a moment to go through some of the primary points of focus for a video marketing campaign.

Promote 97

Promote Entertainment Campaign Sales 97

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. The two have plenty to share about making product and marketing work together in a product led-growth model, including some insights drawn from Sean’s history with Amazon and the benefits of bringing B2C techniques to the SaaS game. .

Product 108

Product Drivers/motivators B2C Growth 108

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams , but other major platforms like Instagram , Twitter , YouTube , and -- most recently -- LinkedIn , have embraced similar features.

Drivers/motivators 101

Drivers/motivators Entertainment Represent Growth 101

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. Consumers generally love UGC.

Real Estate 101

Real Estate Education Launch Entertainment 101

SaaStr

JUNE 7, 2023

It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments. Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. WorkRamp shifted its focus to a different segment –– the mid-market and SMB side. Sign up HERE

Hospitality 81

Hospitality Clients Product Follow-up 81

Highspot

JULY 15, 2020

And Facebook boasts 4 billion daily video views on its platform. It’s clear that the era of video is officially upon us. Quick to embrace the opportunities that video presents, many savvy marketing departments have completely reconfigured their strategies to fit this new reality. Video Drives Results.

Click Through Rate 96

Click Through Rate B2B Campaign Contract 96

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. In a fascinating session from SaaStr Annual, Walton Egan shares her playbook for a winning multi-channel marketing plan. Get your tickets.

Launch 85

Launch Product Networking Niche 85

SaaStr

APRIL 21, 2023

Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money on marketing, it’s time to step it up. Most SaaS companies don’t spend enough on marketing, and that’s a mistake best avoided. When Lemkin started SaaStr, he was never sure if it was worth it.

Niche 81

Niche Prospecting Pitch Launch 81

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. Community — This can be marketing or customer-led.

Customers 87

Customers Education Cross-sell Campaign 87

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Back then, using YouTube for business and marketing was a new concept. This isn't going to help marketers. They want help.

Cross-sell 100

Cross-sell Entertainment Promote Education 100

SaaStr

FEBRUARY 2, 2023

The success of any company depends on its ability to consistently deliver commercially successful products to the market. Product marketing can be difficult, and managing product launches and rollouts can be complex. You found product-market fit You’ve found product-market fit, and you’re scaling.

Product 84

Product Launch Strategize Gaming 84

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. This is true in life and business. It’s inevitable.

Go To Market 92

Go To Market GTM Strategize Growth 92

SaaStr

FEBRUARY 17, 2022

When marketing teams spend the bulk of their time completing manual tasks, data gets siloed, workflows break down, and leaders do not have the visibility they need to make customer-focused decisions. As a marketer, I bring new products to market. Marketing needs to be the interface between the customer and the company.

Engineering 92

Engineering Launch Start-ups Follow-up 92

Hubspot

DECEMBER 18, 2019

While this process doesn't usually excite me and is just my method for waking up, I came across a subject line that made my heart race with excitement: Knowing that I would be starting my day with a new music video from one of my favorite bands made me smile. This is why video email marketing is such an effective strategy.

CTR 101

CTR A/B testing Click Through Rate Start-ups 101

SaaStr

FEBRUARY 4, 2022

Kady Srinivasan calls herself a reluctant marketer. She started her career as an engineer, but eventually found her way into marketing, as many of us do. At first, she was performance-focused, but over time she learned more and more about the value of brand and customer marketing, especially when you’re growing—and growing fast.

Growth 83

Growth Strategize Campaign Engineering 83

SaaStr

MARCH 2, 2022

Teams finally have a better way to instrument their marketing stacks and understand customer interaction. Here are some things to consider: Listen to your customers and pay attention to the market signals. . Market demands may force you to shift from your original idea. As marketers, what we do impacts the entire funnel.

A/B testing 83

A/B testing Pipeline Launch Growth 83

SaaStr

SEPTEMBER 16, 2022

After finding success in their home country, many SaaS founders begin to think globally, considering expansion into the international markets. Do you have it right in your first market? Before pursuing the market in another country, you must ensure optimal success in your current market. Is it worth it?

Growth 84

Growth Launch Follow-up Start-ups 84

Heinz Marketing

MARCH 14, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. It’s important to integrate social media AND email marketing. How to Make Demo Videos That Drive Pipeline and Revenue. 30 Tips for Work-at-Home Marketers.

B2B 83

B2B Trust Pipeline Technology 83

SaaStr

AUGUST 1, 2022

In a crowded field, how can SaaS companies prove themselves and shift from being completely irrelevant to their markets to delivering services their market and buyer personas value? Red Points’ CEO, Laura Urquizu, breaks down their road map to not only becoming market leaders but creating a new market entirely.

E-commerce 86

E-commerce Territory Niche Clients 86

Hubspot

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. The respondents consisted of both marketing professionals and online consumers. The State of Video Marketing in 2018. Video usage is on the rise. We watch a lot of video.

Technique 101

Technique Entertainment Service Start-ups 101

SaaStr

SEPTEMBER 1, 2021

Sales and marketing must work together cohesively to produce optimal results. Marqeta Board Member Amy Chang interviews Peters about her extensive experience in revenue and marketing and how to align the two strategies. According to Peters’ research, 61% of marketers say that generating traffic and leads is their top challenge.

Cross-sell 81

Cross-sell Contract Pipeline Strategize 81

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. So how can a CEO manage their marketing effectively? 2 Marketing is All About Funnels.

Pipeline 94

Pipeline Price Technology Technology 94

G2

SEPTEMBER 6, 2023

Find out how Sircle Media's CEO Adam Brown took control of his destiny in the digital marketing industry. Do you have what it takes to be an entrepreneur?

98

98

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth 89

Growth E-commerce Profit margin Strategize 89

SaaStr

JUNE 9, 2022

When people think of marketing, they often think of revenue growth or sales alignment. However, marketing can also play a role in fundraising. Connect Your Business to a Growing Market. Connect Your Business to a Growing Market. Determine the macro-dynamics that are impacting the overall market.

Growth 77

Growth Presentation Meeting Customers 77

Hubspot

AUGUST 28, 2017

By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. 1) Video is too expensive.

Real Estate 78

Real Estate A/B testing Click Through Rate B2C 78

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. Why is this market different than others?

Profit margin 86

Profit margin Drivers/motivators Cross-sell Growth 86

SaaStr

JANUARY 20, 2023

The relationship between product and marketing has always been a part of the C-suite’s success mantra but has historically not been discussed enough. If a startup’s marketing and product teams merge their resources, they can fill industry gaps present in satisfying the target audience and enable more sales.

Objectives and Key Results 90

Objectives and Key Results Product Launch Campaign 90

SaaStr

OCTOBER 7, 2022

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. VCs and investors are still adjusting to the market. Founder-led funds have also had an impact on the state of the market.

Construction 85

Construction Growth Niche Meeting 85

SaaStr

DECEMBER 2, 2022

Salespeople have less influence over today’s buyers, which means marketing departments play a much more significant role in driving sales than they used to. “In How can marketers adapt to today’s self-serve buyer? What should marketers be thinking about when adapting to today’s buyers? Vinay Bhagat. Cynthia Gumbert.

Growth 88

Growth Trust Networking Contact 88

Hubspot

SEPTEMBER 12, 2019

But, as a marketing blogger, one of the categories I'll be paying attention to this year is "Outstanding Commercial.". While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness.

Sports 75

Sports Drivers/motivators Gambling Promote 75

Heinz Marketing

MAY 6, 2020

By Matt Heinz , President and Founder of Heinz Marketing. Last Friday at both CMO Coffee Talks we shared extensively about video as an asset, a competitive advantage and a near necessity in the modern, real-time sales and marketing toolbox. Video is our key to leveraging and celebrating it moving forward. Not phone calls.

Meeting 89

Meeting Presentation Prospecting Sales 89