Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. SEOs must ensure that content is linguistically accurate and culturally congruent.

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Territory Legal UX User Experience 120

Search Engine Land

NOVEMBER 13, 2023

Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research more strategically and effectively. This article explores a visual approach for effectively communicating keyword research insights with stakeholders outside the search industry.

Represent 119

Represent Strategize Construction Education 119

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? One valuable tool for visualizing the customer journey is the bow-tie funnel. It’s certainly not an ideal B2B customer experience.

B2B 117

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Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

B2C 111

B2C A/B testing Retail B2B 111

Search Engine Land

MAY 9, 2024

We get to leverage both sides of our brains: The right brain when it comes to on-page, content and even link building campaigns. Can we use more creative thinking to pursue better optimization strategies? Get the daily newsletter search marketers rely on. Dig deeper: An SEO guide to audience research and content analysis 2.

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A/B testing Entertainment Engineering Campaign 105

Search Engine Land

FEBRUARY 28, 2024

While SEO is key for visibility and accessibility, companies must be careful not to prioritize it over user experience or broader marketing strategy. Be careful not to prioritize SEO metrics over user experience or other aspects of your marketing strategy. Get the daily newsletter search marketers rely on.

User Experience 113

User Experience UX Strategize Engineering 113

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. Get the daily newsletter search marketers rely on. See terms.

Campaign 118

Campaign A/B testing Objectives and Key Results Appointment 118

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

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Campaign Customers Technique Strategize 95

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

A/B testing 111

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Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Strategize 132

Strategize B2B B2C Trust 132

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

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Niche Territory Education Referrals 114

Search Engine Land

FEBRUARY 9, 2024

So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. It should signify an innovation in executing search marketing strategies and thinking about platforms. Dig deeper.

Engineering 122

Engineering Meeting Presentation User Experience 122

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Entertainment 115

Entertainment Gaming Education Technology 115

Search Engine Land

MAY 20, 2024

However, I have found the framework incredibly useful for content ideation, with customer fit and value at the heart of the process (as it should be). The idea I am pushing here is that most of the talk and content around SEO strategy is not actually about strategy but is focused on tactics and planning.

Non-Profits 111

Non-Profits Drivers/motivators Finance Service 111

Martech

MAY 20, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. User-friendly interface.

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Launch Customer Relationship Management Technology Technology 92

Search Engine Land

SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. Neuromarketing uses brain imaging, eye tracking and biometric measurement to understand how consumers respond to marketing messages. What is neuromarketing?

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Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content.

Objectives and Key Results 114

Objectives and Key Results Cross-sell Strategize Retail 114

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

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Product Objectives and Key Results Strategize Technology 110

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Objectives and Key Results 113

Objectives and Key Results Campaign Finance Real Estate 113

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Google, in particular, tends to favor content that embodies the principles of experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ).

Customers 129

Customers User Experience B2C Engineering 129

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Lead generation 111

Lead generation Click Through Rate Contact Follow-up 111

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.

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Campaign Technology Technology Growth 138

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

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Manufacturing Promote Pipeline Technique 120

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. What strategies can increase the likelihood of form fills? In a sea of non-gated content, how can we know that our message resonates? Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging.

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A/B testing Strategize User Experience Technology 107

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. If an entity appears prominently, include it in your content map. the price).

Objectives and Key Results 133

Objectives and Key Results Follow-up Start-ups Engineering 133

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Have you mapped the behaviors you want your customers to take across your marketing channels? The first part is here. You need action.

Represent 122

Represent Territory Campaign Strategize 122

Heinz Marketing

MAY 19, 2024

Heatmaps: Clarity generates heatmaps that visually represent user activity on your website. Scroll tracking helps you understand user engagement levels and whether important content is being missed because it’s placed too far down the screen. The post MarTech Moment: Microsoft Clarity appeared first on Heinz Marketing.

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E-commerce UX User Experience Represent 60

Heinz Marketing

DECEMBER 21, 2023

A content taxonomy is a system that helps with categorizing and organizing content. It makes it easier to prioritize content, connect the right content to the right audience, and seamlessly deliver content across multiple channels. We have an example to illustrate later in the blog.

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Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. It should never be skipped or overlooked.

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B2B Networking Campaign Technology 130

Martech

MARCH 7, 2024

SpotOn’s SpotOn Marketing Assist is designed to streamline the restaurant marketing process, It defines marketing events each month and then creates and schedules campaigns for these events. The platform also includes approval workflows, engagement tracking and comprehensive reporting to optimize social media strategies.

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Campaign Conversion Contact Process 103

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Here’s a detailed look at their strategies and the results they achieved.

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E-commerce Niche Launch Education 52

Search Engine Land

FEBRUARY 29, 2024

With this in mind, any platform with a “search” bar could yield potential as part of a search advertising strategy. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. Personalized content experience. User-generated content (UGC), making the content more relatable.

Engineering 121

Engineering Campaign Education Service 121

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Content makes that happen when you tell compelling stories. In turn, double down on strategies that are working well.

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Entertainment Niche Pipeline Clients 123

Search Engine Land

AUGUST 30, 2023

Insufficient audience targeting If you’re new to B2B marketing or used to seeing Meta’s audience sizes of millions of people, you may be surprised to learn that audience size is way too broad for anything on LinkedIn – even if you’re aiming for pure awareness. Get the daily newsletter search marketers rely on.

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B2B Campaign Lead generation Represent 132

Search Engine Land

NOVEMBER 1, 2023

The core component of your business’s local SEO strategy will be its local listings. Get the daily newsletter search marketers rely on. Setting up a Google Business Profile with basic information only scratches the surface for businesses looking for optimal online visibility and local market reach. SUBSCRIBE See terms.

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Sports Angle Click Through Rate Engineering 123

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Martech

NOVEMBER 9, 2023

If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. AI or else. Image: SOCi Inc.

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