Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

UX 117

UX Manufacturing Clients Growth 117

Search Engine Land

JUNE 23, 2023

One often overlooked aspect of website management is managing crawl depth, the level at which search engine bots explore and index a site’s pages. Understanding how to control and optimize crawl depth can significantly impact your website performance and search rankings. Get the daily newsletter search marketers rely on.

User Experience 101

User Experience Engineering Represent Strategize 101

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

Objectives and Key Results 111

Objectives and Key Results UX Manufacturing Technology 111

Search Engine Land

NOVEMBER 9, 2023

In the early days, optimizing websites for search engines like AltaVista and Yahoo mainly involved adding keywords to the keyword tag and the content. SEO professionals play a crucial role in enhancing the quality of websites, whether through on-page or off-page optimization. the website) more valuable day by day.

Engineering 114

Engineering Clients Networking Education 114

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. Get the daily newsletter search marketers rely on.

X-functional 120

X-functional User Experience UX Follow-up 120

Search Engine Land

OCTOBER 3, 2023

This gap has devastating consequences, as personally identifiable information (PII) data indexed in search engines is instantly discoverable, harvestable and exploitable. If exposed, any PII data may get crawled and included in Google’s index in some form. How does PII data get exposed and indexed? Regular monitoring is crucial.

Engineering 100

Engineering Healthcare Drivers/motivators Contact 100

Search Engine Land

JANUARY 19, 2024

However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. 404 page best practices Creating a useful 404 error page is vital for providing a good user experience when visitors visit your website. Ford Get the daily newsletter search marketers rely on.

User Experience 120

User Experience Sports Contact Follow-up 120

Search Engine Land

FEBRUARY 20, 2024

The basic assumption is that accumulating more PageRank-passing backlinks will eventually boost rankings and drive converting traffic to the website. More importantly, it almost always distracts from much more sustainable ways of growing organic Google and Bing traffic to the website. Unique selling proposition. Performance.

Gambling 113

Gambling Cross-sell CTR Represent 113

Search Engine Land

DECEMBER 5, 2023

Are you looking to improve your website’s SEO and increase organic traffic? Visit Digital Marketing Depot to download 8 New Winning SEO Tests. This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Learn more!

A/B testing 110

A/B testing Click Through Rate Presentation 110

Search Engine Land

AUGUST 22, 2023

If you have a client or business dependent on the seasonal end-of-year holidays for revenue, there are a few reasons why you should already be actively preparing your SEO campaigns for the holiday season: It can take eight weeks (or more) to index a page , if it gets indexed at all. Indexing is also not ranking.

Campaign 93

Campaign Legal Retail Start-ups 93

Search Engine Land

SEPTEMBER 18, 2023

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. This article outlines the main areas you must consider when redesigning a website to ensure you retain (and improve) your SEO. The website was for a small multiple sclerosis (MS) charity. SUBSCRIBE See terms.

Launch 124

Launch Engineering Technology Technology 124

Search Engine Land

JANUARY 11, 2024

Here’s a quick way to check what other sites say about you: Google your website. Site first indexed by Google : Specifies when the site was first indexed by Google. They] try to prioritize helpful results that are not created or controlled by the source website, to provide independent perspectives,” according to Google.

Trust 125

Trust Engineering Represent Follow-up 125

Search Engine Land

SEPTEMBER 5, 2023

Any amount of mature content can cause Google to label a website as “adult” and limit its exposure for most queries. Websites that Google explicitly labels as being pornographic only show up for certain queries. This is especially relevant for marketplaces, sites that index internal search results, or leverage UGC for SEO.

Represent 131

Represent Start-ups Conversion Education 131

Search Engine Land

DECEMBER 21, 2023

Invisible junk The “visible web” is the sliver of the web that search engines choose to index and show in search results. We know from How Google Search and ranking works, according to Google’s Pandu Nayak , based on Google antitrust trial testimony, that Google “only” maintains an index of ~400 billion documents.

Gaming 134

Gaming Engineering Presentation UX 134

Search Engine Land

APRIL 19, 2024

Screaming Frog Pros : Thoroughly indexes sites, connects to PageSpeed Insights API (with a key you provide), scheduling available. Get the daily newsletter search marketers rely on. Ahrefs Pros : Thoroughly indexes sites, scheduling available, cloud-based application, connects to the PageSpeed Insights API (with a key you provide).

Appointment 99

Appointment Start-ups Process Customers 99

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. The more you control the narrative on your website and other sites about your brand, the higher the chances that language models pick up the right information and reproduce it in the right contexts in generative answers. See terms.

Engineering 103

Engineering Networking Clients Construction 103

Search Engine Land

MARCH 29, 2024

How schema markup benefits Google and website owners Google faces escalating costs with the rapid growth of spam and the impending adoption of generative AI in SERPs. One approach to reducing costs I’ve observed is a more stringent policy for what gets included in Google’s index. Get the daily newsletter search marketers rely on.

Trust 103

Trust User Experience Engineering Clients 103

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. Better engage with website visitors by adding videos to your CTA modules (beta).

Legal 112

Legal Contact Territory Prospecting 112

Search Engine Land

MARCH 15, 2023

Implementing structured data to your key pages has many potential SEO benefits, including higher click-through rates, faster indexing and more impressions. It is not a one-and-done approach where you only need to add some code to your website. Schema can only be deployed on indexed and discovered URLs.

GTM 87

GTM Objectives and Key Results CTR Click Through Rate 87

Search Engine Land

AUGUST 28, 2023

It ensures search engines can effectively access, crawl, and interpret a website. Improved website performance Sites optimized from a technical standpoint offer better user experiences, which can result in higher engagement and conversion rates. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Engineering 91

Engineering User Experience Process Conversion 91

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Technology 86

Technology Technology Campaign Education 86

Search Engine Land

MARCH 24, 2023

Links and website usability still matter. I also like what former Googler and now popular SEO expert Pedro Dias said in response to Mueller’s remarks, which reflects the reality of the web: “Unfortunately it’s not easy to change the architecture on complex and large websites. Often, something like this, [sic!] .”

UX 97

UX Engineering User Experience Start-ups 97

Search Engine Land

JANUARY 27, 2023

That money is much needed in creating a great website with great user experience and helpful content.” Just going after links won’t cut it in most markets either. You might be better off with a bigger content marketing spend than allocating dollars on link building. Get the daily newsletter search marketers rely on.

UX 99

UX Objectives and Key Results User Experience Consult 99

Search Engine Land

AUGUST 30, 2023

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. On the one hand, I think it reduces friction on campaign setup for the less marketing savvy. However, as someone who has dedicated their professional career to digital marketing, it can cause frustration.

Click Through Rate 130

Click Through Rate Campaign Retail Clients 130

Salesforce

APRIL 17, 2023

online sales were flat in the first quarter — the first period of no growth since we started tracking the trends in our Shopping Index. But we’re seeing some positive signs around the world: Europe may be poised for a comeback, with online slowdown petering out or even turning positive in markets across the region. retailers in 2023.

Retail 98

Retail Customers Price Territory 98

Martech

FEBRUARY 15, 2024

This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers. We used an AI tool to profile buyers’ personalities to help a client narrow down the 17 personas that came from the product marketing group to 4 actionable personas.

Proposal Writing 120

Proposal Writing Gaming Technology Technology 120

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. Still, without SEO, the website could be missing the traffic required to convert.

UX 89

UX Objectives and Key Results User Experience Legal 89

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email.

Contact 93

Contact Meeting CRM Conversion 93

Search Engine Land

AUGUST 23, 2023

Launching a new website is one of the more exciting projects for a company. Building SEO from the ground up in a website is less expensive and gets results faster compared to trying to bolt it on as an afterthought. Stage 1: The strategy phase In the strategy phase, teams discuss how the website will look and function.

Electricity 98

Electricity Launch Engineering Follow-up 98

Search Engine Land

JANUARY 10, 2022

Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site’s crawl stats, rendering and indexing. Please visit Search Engine Land for the full article.

Engineering 119

Engineering 119

Search Engine Land

SEPTEMBER 5, 2023

Using this framework, we have: Estimated SGE traffic drops for 23 websites. We’ll share our data and findings, but more importantly, we’ll share our framework – which you can use yourself to understand the risk Google SGE poses to your websites and find solutions. And what can we do about it? Learn how the model works.

CTR 143

CTR Technique Strategize Niche 143

Search Engine Land

NOVEMBER 2, 2023

Parasite SEO is when a third party publishes content on a larger website in order to leverage its authority and gain quicker traction. The third party does all the work, and all the website has to do is host the content. The third party does all the work, and all the website has to do is host the content.

Niche 115

Niche Contract Follow-up Closing 115

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Assess the impact: Determine the extent of the decline in your website’s visibility and rankings. I am trained with Search Engine Land content.

User Experience 89

User Experience Clients Consult Engineering 89

Veloxy

FEBRUARY 1, 2024

Key Takeaways Sales productivity metrics like average revenue, market penetration, and conversion rate are crucial for tracking performance and identifying areas for improvement, ensuring efficient sales processes and targeted team coaching. We’ll explore how these metrics can sharpen your sales strategy and improve efficiency.

Product 130

Product Quota Objectives and Key Results CRM 130

Search Engine Land

FEBRUARY 22, 2023

. “We developed a proprietary technology we call Prometheus, which is a first-of-its-kind AI model that combines the fresh and comprehensive Bing index, ranking, and answers results with the creative reasoning capabilities of OpenAI’s most-advanced GPT models,” Jordi Ribas Corporate Vice President, Search & AI at Microsoft wrote.

UX 93

UX Sports Technology Technology 93

Search Engine Land

SEPTEMBER 6, 2023

As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. You can avoid a messy website by implementing a simple topic cluster structure.

CTR 136

CTR User Experience Engineering Strategize 136

Search Engine Land

APRIL 4, 2024

A more curved and gradual trendline points to issues happening over time, like thin content stacking up, the market landscape evolving, or losing referrals faster than you’re winning them. Content changes, outside of major changes to big portions of the website, are usually associated with a gradual trendline. See terms.

Referrals 119

Referrals CTR Territory Sports 119