Search Engine Land

MARCH 8, 2024

TikTok accused U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t, TikTok could be completely banned in the United States , losing its 150 million-strong user base in America. What TikTok is saying.

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Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

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Search Engine Land

MARCH 6, 2024

TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. TikTok confirmed it will start allowing all creators to offer subscription packages in the coming weeks. ” Get the daily newsletter search marketers rely on.

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Follow-up Start-ups Process 122

Search Engine Land

MARCH 11, 2024

Joe Biden said he would sign legislation banning TikTok in the U.S. The House of Representatives will vote this week on a legislation giving TikTok’s owner, China’s ByteDance, six months to divest the app. If ByteDance doesn’t comply, TikTok might face a complete ban in the U.S. What TikTok is saying.

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Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. If you plan to run campaigns on TikTok this year, you should check out this guide as the tips provided are directly from the platform. TikTok has some tips on what actions you can take if this happens.

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Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Dig deeper: Search universe analysis: A deep dive TikTok Known to most as a social media platform, TikTok has been making huge strides to disturb Google’s search dominance.

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Search Engine Land

MARCH 1, 2024

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. TikTok’s Trends Digest series offers an easy and cost-effective way to find out what’s trending, however, the advice obviously will not be tailored to your brand or channel, and so some information may not be relevant.

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Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. For many, especially younger audiences, TikTok is a go-to place to search and discover information. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.

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Search Engine Land

FEBRUARY 15, 2024

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. What TikTok is saying?

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Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. This feature analyzes the impact of TikTok ads across various marketing touchpoints before a purchase is made.

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Search Engine Land

JANUARY 11, 2024

TikTok claims that non-skippable video ads may hinder engagement in a new report. The TikTok study, which was conducted in conjunction with MAGNA Media Trials, a global media investment and intelligence company, found that: 73% of viewers agree that having the ability to skip videos makes them more engaged in the experience.

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Search Engine Land

SEPTEMBER 29, 2023

TikTok has launched a new AI-powered tool to help advertisers create more effective campaigns. By leveraging TikTok creative insights, it can suggest data-led ideas to help you create more effective and engaging campaigns. What is TikTok Creative Assistant? What are some best practices I need to know before starting?

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Search Engine Land

SEPTEMBER 22, 2023

TikTok is testing displaying links to Google search results from its own internal search results page. What it looks like. TikTok added to its search pages a small link with a Google logo to its search results page. The post TikTok testing displaying links to Google search results appeared first on Search Engine Land.

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Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. By measuring conversions influenced by views lasting six seconds or more, you’ll get a more comprehensive understanding of TikTok’s impact on your business. Key benefits.

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Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Additionally, TikTok is planning to test an automatic “AI-generated” label that will be added to any content it detects as having AI involvement. Keeping up-to-date with TikTok’s guidelines is crucial to avoid potential penalties.

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Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. This is TikTok’s first CRM lead generation collaboration. of TikTok’s advertising audience is aged 35 and up, including 5.5% TikTok ads have a potential reach of 109,538,000.

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Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. TikTok’s U.S. Dig deeper: Executing a TikTok campaign: Best of the Bot Reasons to shop.

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Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. What is a search universe analysis? TikTok and Reddit now play crucial roles in users’ search journeys, marking the era of “search everywhere.”

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Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. Creative Cards may prove particularly valuable to brands that are new to TikTok and unsure of how to effectively optimize content for maximum exposure and engagement. What TikTok is saying.

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Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Here are some ways that marketers will leverage social media in 2024.

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Search Engine Land

OCTOBER 2, 2023

TikTok may soon pilot an ad-free subscription service on its app. Screenshots of TikTok asking users if they’d like to upgrade to an ad-free experience were shared by Android Authority. What ads will be excluded? Get the daily newsletter search marketers rely on. Why we care. Why we care. SUBSCRIBE See terms.

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Campaign Engineering Service Process 108

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. They actively seek what they want, where they want. Collaborate with social media and PR teams to create a more holistic marketing strategy. As SEOs, we must determine what we need to know and do to stay relevant in organic search.

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Search Engine Land

JUNE 12, 2023

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account. What has TikTok said? ” Get the daily newsletter search marketers rely on.

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Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach.

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Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: How to market myself on TikTok. Answer: To effectively market yourself on TikTok, it’s important to understand the platform’s unique culture and audience. I am trained with MarTech content.

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Campaign Entertainment Niche Angle 93

Search Engine Land

APRIL 10, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

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Campaign Sales Technology Technology 128

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. TikTok Ads Manager launched Attribution Analytics with a feature called Performance Comparison. Move beyond last-click attribution methods : Click-based conversions alone don’t capture TikTok’s full impact.

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Search Engine Land

JANUARY 5, 2024

TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 TikTok Shop is a prime opportunity for brands as 83% of users make purchase decisions on the platform. TikTok is preparing to utilize its engaged user base and viral videos to boost merchandise sales on the U.S.

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Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

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Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. What TikTok said.

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Search Engine Land

NOVEMBER 9, 2023

Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?). This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?) What about Bing? What about Bing? The problem?

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Market share Engineering 122

Search Engine Land

AUGUST 22, 2023

TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the app’s search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. What is the Search Ads Toggle? Get the daily newsletter search marketers rely on.

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Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dillon discussed the new sales and marketing approach.

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Meeting Customers Cold Call Territory 99

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. In 2022, TikTok increased its video length capabilities to compete with longer-form video platforms. 67% used TikTok. This year, 25.4 16, 2022, to Oct. This means 64.9%

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Search Engine Land

JULY 24, 2023

TikTok is rolling out text posts for the first time. Now, creators have that additional resource to connect with their audiences, enabling them to spread their messages through poems, lyrics and any other written content on TikTok. TikTok has rolled out the new text post feature to simplify the content creation process.

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Launch User Experience Engineering Process 98

Search Engine Land

OCTOBER 3, 2023

Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. Users are also moving away from using Google for discovery and utilizing Amazon and TikTok more. Informing SEO (and general marketing) activities for maximum impact. SUBSCRIBE See terms.

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Search Engine Land

JUNE 28, 2023

TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based The TikTok Creative Challenge is an in-app feature that creators must sign up for.

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