Search Engine Land

FEBRUARY 21, 2024

Why video matters. 93% of consumers say video is helpful when making an online purchase, according to video creator Animoto. Why we care. Considering the persuasive impact of video on consumer purchasing decisions, this opportunity could significantly enhance the likelihood of conversions. What Pinterest is saying.

Launch 123

Launch Entertainment Conversion Product 123

Search Engine Land

JANUARY 18, 2024

The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. Why we care. Although Meta offers transparency tools, Consumer Reports identified issues with them. ” Get the daily newsletter search marketers rely on.

Non-Profits 117

Non-Profits Legal Represent Networking 117

Search Engine Land

FEBRUARY 9, 2024

Why we care. This collaboration provides an opportunity for brands running campaigns with Google Ads to not only broaden their reach but also engage with an active, high-value consumer base. Executives are optimistic that the Google partnership will play a crucial role in boosting the average revenue per user in international markets.

Follow-up 136

Follow-up Campaign Start-ups Conversion 136

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Why we care. Get MarTech!

Campaign 102

Campaign Conversion Customers Process 102

Search Engine Land

MARCH 4, 2024

Starting from the end of 2024, certain professionals featured in your Local Services Ads, such as lawyers, must undergo an identity check in addition to the license check to confirm their affiliation with your business, according to an email sent to advertisers by Google. Google update emails. What’s changing. Next steps.

Service 103

Service Process Legal Launch 103

Martech

NOVEMBER 1, 2023

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Why we care. consumers shows the high stakes that small businesses are playing for at this time of year. Get MarTech!

Retail 115

Retail Promote Contact Growth 115

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. Why we care. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. AI capabilities.

Launch 100

Launch A/B testing Campaign Technology 100

Search Engine Land

MARCH 1, 2024

The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first. Marketers aren’t ready. Taylor claimed that just 30% of markets feel prepared for third-party cookie deprecation.

Campaign 112

Campaign Follow-up Technology Technology 112

Search Engine Land

MARCH 11, 2024

The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. Why we care. It creates opportunities for advertisers, drives traffic for publishers, and delights consumers. ” Get the daily newsletter search marketers rely on. First spotted. How it works.

X-functional 119

X-functional Retail Represent Campaign 119

Search Engine Land

APRIL 9, 2024

Why we care. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. Voiceover script generation. Product image creation. What is WPP? How it will work. Our integration of Gemini 1.5

Campaign 132

Campaign Clients Technology Technology 132

Search Engine Land

FEBRUARY 27, 2024

Google will start enforcing tougher restrictions on personalized ads related to consumer financial products and services from tomorrow, February 28. Why we care. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” Business email address Subscribe Processing.

Finance 97

Finance Campaign Engineering Service 97

Search Engine Land

MARCH 26, 2024

Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this process is automated. Why we care. However, creating them manually can be time-consuming, inefficient and prone to errors. Get the daily newsletter search marketers rely on. Supported URL tracking parameters.

Campaign 97

Campaign Launch Process Customers 97

Search Engine Land

JANUARY 18, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care.

Campaign 119

Campaign Engineering Technology Technology 119

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The intention is to drive more value for marketers from the combined data assets of TransUnion and Neustar, the identity resolution vendor it acquired at the end of 2021. Why we care. In your inbox.

Finance 104

Finance Launch Process 104

Search Engine Land

FEBRUARY 19, 2024

Why we care. In the European Union, consumer laws require influencers to be transparent in their posts. In the European Union, consumer laws require influencers to be transparent in their posts. The European Commission said in a statement: “EU consumer law provides that commercial communications need to be transparent.

Commission 101

Commission Legal Promote Service 101

Search Engine Land

FEBRUARY 14, 2024

By accessing the Shopping tab in YouTube Studio, creators can track product impressions and click data for their channel, as demonstrated in the screenshot below: Why we care. This new capability could help brands boost conversion as it makes it easier for consumers to view promoted products and make a purchase. Why we care.

Product 123

Product Launch Promote Conversion 123

Search Engine Land

MARCH 7, 2024

Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. However, Google plans to make it accessible to all marketers and data scientists in the near future. Why we care. ” Get the daily newsletter search marketers rely on.

Launch 123

Launch Campaign Education Process 123

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers. Why we care.

Conversion 131

Conversion Territory Pitch Sell 131

Search Engine Land

MARCH 12, 2024

Why we care. Being able to quickly see how your campaigns are performing enables rapid brand strategy adjustments, facilitating swift adaptation to market trends and consumer behavior for improved campaign outcomes. ” Get the daily newsletter search marketers rely on. .” The details. Accessibility.

Click Through Rate 93

Click Through Rate Networking Campaign Represent 93

Martech

MARCH 27, 2024

On the ad side, however, marketing budgets for gaming are growing. We’re seeing how gaming can deliver incremental audiences and amplify outcomes across the entire consumer journey.” Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Why we care.

Gaming 102

Gaming Entertainment Consult Promote 102

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Entertainment 136

Entertainment Sports Niche Retail 136

Martech

FEBRUARY 1, 2024

Why we care. Consumers are also more aware and protective of their online privacy. This new tool gives digital marketers the ability to compare ad partners on the basis of compliance. This added confidence is likely to help grow the ad business, and maybe even contribute to building more trust with consumers down the road.

Launch 103

Launch Government Legal Trust 103

Search Engine Land

MARCH 7, 2024

Why we care. ” “While social media used to be seen as the pulse of consumer interest, comms teams today know that it’s not the end-all-be-all.” ” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. The results. ” Exceptions. See terms.

Sports 116

Sports Represent Process 116

Martech

OCTOBER 12, 2023

InMobi has launched InMobi Addressability Gradient to aid marketers in the transition to an era without third-party cookies and with more privacy restrictions. The company says it has options to adjust to changing consumer behaviors, from precise ID-based targeting to privacy-conscious ID-less approaches. Why we care.

Launch 110

Launch Process 110

Search Engine Land

MARCH 28, 2024

Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to make purchases, thanks to a personalized shopping experience tailored to their specific preferences. Brand preferences. Generative AI for product search. How it works.

Price 117

Price Engineering Technology Technology 117

Martech

FEBRUARY 22, 2024

Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number of martech platforms available on the market, according to a new study by U.K.-based Why we care.

Lead generation 93

Lead generation Consult Technology Technology 93

Search Engine Land

FEBRUARY 14, 2024

Google cautioned that neglecting to adhere to this policy could adversely affect ad campaign performance, impacting both reach and return on investment Why we care. Google cautioned that neglecting to adhere to this policy could adversely affect ad campaign performance, impacting both reach and return on investment Why we care.

Campaign 126

Campaign Engineering Process 126

Search Engine Land

NOVEMBER 28, 2023

Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.”

Finance 97

Finance Service Follow-up Product 97

Search Engine Land

APRIL 1, 2024

Why we care. Understanding your audience better enables more effective campaign optimization, while precise targeting capabilities help reach high-value consumers. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Report breakdown. ‘Valuable’ updates.

Campaign 98

Campaign Launch Service Conversion 98

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. Click here to take the survey Why we care. By the numbers. Age matters.

Represent 92

Represent Presentation Gaming Customers 92

Search Engine Land

JANUARY 9, 2024

Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s first-party data, marketers can use these ads to connect with high-intent consumers searching on Google and deliver their products in as little as an hour for an enhanced user experience.

Retail 91

Retail User Experience Price Campaign 91

Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. Consumers spent $100 billion on mobile apps faster than ever in 2023. Why we care. AI is here. Social apps: Instagram. Video streaming apps: ReelShort.

Launch 113

Launch Gaming Growth Technology 113

Search Engine Land

NOVEMBER 30, 2023

The new consumer tool, which is rolling out on women’s fashion and wedding ideas, will enable users to filter their product search results based on different body types. Why we care. Pinterest has confirmed that the technology will expand to additional international markets soon. New Zealand. What Pinterest is saying.

Technology 106

Technology Technology Conversion Product 106

Search Engine Land

JANUARY 11, 2024

Consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience, according to the study. Why we care. ” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Ad duration. Ad placement. What TikTok is saying.

Campaign 109

Campaign Conversion Process 109

Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care.

Campaign 98

Campaign Engineering Technology Technology 98

Martech

SEPTEMBER 8, 2023

While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey. Why we care. Customer preferences are everything in marketing but sometimes they are contradictory. Business email address Subscribe Processing. Electronic word-of-mouth.

Closing 115

Closing Gaming Campaign Process 115

Martech

FEBRUARY 9, 2024

For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? Benefits for brands and marketers Engaging with micro-communities offers brands and marketers significant benefits beyond the social connections that come from the environment.

Niche 100

Niche Drivers/motivators Trust Clients 100