ConversionXL

JANUARY 6, 2021

Google is always changing how it displays search results. The starting point for any effective SEO strategy is understanding what Google chooses to show and why. I’ll also show you how to apply your analysis to win more relevant clicks. Beginning in 2013, Google began showing “ answer boxes ,” an early test of featured snippets.

Start-ups 147

Start-ups Legal Follow-up Engineering 147

ConversionXL

OCTOBER 27, 2020

On October 15, Google announced that it will integrate more artificial intelligence into its search algorithm, improve visual search, and work on 3D search functionality. Google insists that this is not an indexing change. In doing so, Google: Tries to locate the part/section/passage inside a document that answers each query best. (In

Engineering 174

Engineering UX Legal Start-ups 174

Search Engine Land

DECEMBER 6, 2023

The online bookshop from the previous example might monitor Google, Amazon or other marketplaces to detect increases in search volumes and chatter around specific literary genres, books, or authors, which could signal opportunities for new content creation. This helps ensure that the sites’s content marketing remains relevant and timely.

Niche 128

Niche User Experience CTR Click Through Rate 128

Search Engine Land

SEPTEMBER 1, 2023

With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results , according to Tanner Zoromski , SEO manager at Merkle, a customer experience management company. ” Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Click Through Rate 142

Click Through Rate Engineering Presentation Technique 142

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. You can monitor any changes using Google Analytics, Search Console and other third-party tools. New or different SERP features could impact user interactions.

X-functional 120

X-functional User Experience UX Follow-up 120

Search Engine Land

APRIL 4, 2024

We’re looking for a couple of common signs: Big data discrepancies: Google Search Console is reporting vastly different metrics than your internal analytics platform. Google Search Console can tell you fairly quickly. SERP feature : Did losing featured appearances push your organic results below the fold (and clicks along with them)?

Referrals 118

Referrals CTR Territory Sports 118

Search Engine Land

JANUARY 21, 2023

Google deduplicates featured snippets In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice. Google said there would be no change to its overall set of web search results.

Cross-sell 88

Cross-sell Engineering Referrals Gaming 88

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Networking 121

Networking Retail Click Through Rate Engineering 121

Search Engine Land

NOVEMBER 28, 2022

On May 17, 2016, Google introduced the concept of “rich cards.” ” Google has revived rich cards into what SEO professionals call rich results today. Rich results were created to make a more engaging experience on Google’s search result pages. . And our need for SEO quick wins has never been greater.

Real Estate 99

Real Estate CTR GTM Engineering 99

Search Engine Land

APRIL 30, 2024

The Google interface we know today will be gone in less than three years. Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. If you had someone at your beck and call every minute of every day, would you ever go to a Google Search box again? They just want an answer.

User Experience 109

User Experience Niche Service Closing 109

Search Engine Land

JANUARY 17, 2023

Google blackens its logo, configures Googlebot to crawl at a much lower rate. In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). URL changes are not so simple for Google Search.

Engineering 107

Engineering Promote Campaign Meeting 107

ConversionXL

AUGUST 20, 2019

An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. Yet, Google remains the most effective online traffic source. Image source ).

CTR 128

CTR Click Through Rate Strategize Follow-up 128

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 120

A/B testing Engineering Launch Drivers/motivators 120

Search Engine Land

JANUARY 30, 2023

It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Many times in SEO, slow and steady wins the race. It’s also widely accepted that 15% of search queries on Google are new. To target a featured snippet or PAA your content will need to be objective, short and snappy.

Niche 94

Niche Engineering Start-ups User Experience 94

Search Engine Land

MARCH 10, 2023

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

Commission 91

Commission Objectives and Key Results SQL A/B testing 91

Search Engine Land

DECEMBER 27, 2023

Google Search Generative Experience The all-new, AI-powered Google Search — officially: Google Search Generative Experience — was announced May 10 after months of speculation and rumors. Google opened access May 25. Google began testing SGE links before officially adding links in August. Dig deeper.

Engineering 123

Engineering Follow-up Launch Start-ups 123

Search Engine Land

MARCH 22, 2024

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. Incorporating video marketing. It looks like Google has taken note and is working to decide how to reward that in the age of over-produced, AI-heavy content.

Real Estate 108

Real Estate Trust Healthcare Click Through Rate 108

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” ” Google Trends shows the upward graph of the above term from January 2016, but its search has dramatically increased in 2022. This increase leads to the conclusion that more people are looking to enhance their marketing skills. Curiosity improves understanding.

Campaign 92

Campaign Clients Consult Angle 92

Hubspot

DECEMBER 17, 2019

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. What's a marketer to do?

Real Estate 98

Real Estate Clients Hospitality CTR 98

Search Engine Land

JANUARY 22, 2023

Read all about it in Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M Also on this day Neeva seeks to expand user base with free subscriptions 2022: The free basic subscription was an alternative to its full-featured subscription, which cost $4.95 Atlanta, Seattle and Boston.

Referrals 89

Referrals Hospitality Launch Engineering 89

Search Engine Land

JUNE 26, 2023

We are fortunate to have many robust, time-proven marketing tools that we can use to help us make order out of the chaos of rapid change. SWOT analysis is one such classic marketing tool that can guide your SEO efforts and maximize return on your investment. Attack and defend.

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Search Engine Land

JANUARY 20, 2023

Google explains the “core” algorithm In 2016, Google’s Andrey Lipattsev explained the “core” algorithm. This happened following the news about Panda becoming part of Google’s core algorithm. SEOs wanted to better understand what being part of Google’s core algorithm meant.

Engineering 90

Engineering Legal Retail Represent 90

Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads. This was the third confirmed update to the algorithm, which launched Jan.

E-commerce 81

E-commerce Electricity Pharmaceutical Engineering 81

Search Engine Land

FEBRUARY 20, 2023

Call tracking allows marketers to get valuable insights on all their campaigns. The cost on top of any other marketing cost seems high. This information is used to track the effectiveness of marketing campaigns, determine trends in customer behavior, and identify opportunities to improve the sales process. Duration of the call.

Price 94

Price Campaign Up-sell Follow-up 94

Search Engine Land

FEBRUARY 4, 2023

To be clear, Google does not use Domain Authority to determine ranking. by Google’s John Mueller. I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Real Estate 90

Real Estate Engineering Launch Networking 90

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 71

A/B testing Engineering Launch Drivers/motivators 71

ConversionXL

APRIL 18, 2019

Optimizing for intent is the long play, for Google and your site. It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. How Google (and others) define search intent. A Device Action query usually has a clear action word and intent.”.

UX 126

UX Engineering Click Through Rate Follow-up 126

Hubspot

FEBRUARY 5, 2018

There are moments when I obsess over Google's algorithm in the same way that certain movie characters might obsess about their exes. After all, just look at how much my colleagues and I discussed it right here on the Marketing Blog. Here's what Google did this month. Here's what Google's doing next.

Trust 77

Trust Engineering 77

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique.

Objectives and Key Results 88

Objectives and Key Results Launch Engineering Commission 88

ConversionXL

SEPTEMBER 24, 2020

You’d better understand— really understand—your target market. Your success online is directly proportional to how well you understand your target market. If you have only a few customers, one of the easiest wins is to find areas within your funnel that are primed for building feedback loops. Get it now.

CTR 111

CTR Technique Profit margin Follow-up 111

Heinz Marketing

NOVEMBER 18, 2021

However, I recently pushed myself to move past that barrier and take an SEO course— MarketingProf’s (Non-Techie) Marketer’s Guide to SEO to be specific, and it was an eye-opener. SEO is an equalizer—you don’t need a big budget to win—just an effective content marketing strategy, but that’s a topic for another post.

Engineering 133

Engineering Start-ups Meeting Prospecting 133

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. Google told us so in 2015. ” Read about it in Now we know: Here are Google’s top 3 search ranking factors.

Engineering 83

Engineering Promote Angle Healthcare 83

Hubspot

SEPTEMBER 25, 2018

Oftentimes, marketers focus heavily on Google when vying for traffic. For instance, I'm willing to bet your SEO meetings revolve largely around the topic of Google, with questions like, "How's our organic search?" "How How can we capture page one on Google?" "How How can we write the winning featured snippet?".

Engineering 96

Engineering Market share Meeting Service 96

ConversionXL

MARCH 25, 2020

This post details our process to start the transition from a “traditional” blog into a modern resource center for marketers. At the moment they need an answer, they search Google and find you. If I need to find an article on creating a custom dimension in Google Analytics, I don’t care if you published it five years ago.

Process 68

Process Start-ups Engineering Follow-up 68

ConversionXL

JUNE 16, 2020

On these days, I would open up Google Analytics , look for pages with declining year-over-year traffic, and spend 30 minutes sprucing up each page. Users and Google can reward only what’s in-market. No one ever got organic traffic from content in a Google Doc.”. Snippet click-through rate (CTR) testing and optimization.

CTR 121

CTR A/B testing Click Through Rate Education 121

Search Engine Land

FEBRUARY 15, 2023

This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal, co-founders of Near Media, Joy Hawkins, Founder of Sterling Sky, and Dixon Jones, CEO of inLinks. Get the daily newsletter search marketers rely on.

Objectives and Key Results 92

Objectives and Key Results Commission Entertainment Engineering 92

Hubspot

APRIL 10, 2019

No, you hop on Google and let it conduct the search for you. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way?

Click Through Rate 78

Click Through Rate Engineering Start-ups Presentation 78