Martech

AUGUST 13, 2024

It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. These are quantitative evaluations that allow organizations to accurately follow the steps made toward specific objectives. Process performance measures.

Objectives and Key Results 114

Objectives and Key Results Strategize Follow-up Technology 114

Martech

JULY 18, 2024

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. This helps communicate the impact clearly.

Objectives and Key Results 120

Objectives and Key Results Government Strategize Launch 120

Search Engine Land

JULY 29, 2024

Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering 114

Engineering Objectives and Key Results User Experience Trust 114

Martech

NOVEMBER 13, 2024

They are not regular attendees at board meetings, and even fewer participate in earnings calls. He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. While many external factors contribute to this decline in influence, much of it may be self-inflicted.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

Partners in Excellence

JANUARY 6, 2025

Most of the time, my speaking is at the SKO of a client, with whom we’ve been working on key change initiatives. They fit the sponsor’s objectives. You’ll learn the latest new products. You will be far more successful as a result of applying what you learn over these few days. They work!!

Objectives and Key Results 127

Objectives and Key Results Territory Clients Drivers/motivators 127

SaaStr

JANUARY 8, 2025

As Checkr follows usage-based pricing, it’s a transactional business that needs to be managed differently than a typical subscription SaaS model since they only earn revenue when the customer is using the product. Some key findings included: Bookings to revenue conversion rates were significantly below target.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Quarterly results drive many leaders. Instead of building a cohesive, results-driven marketing strategy, you end up with scattered initiatives that don’t contribute meaningfully to your overall goals.

Objectives and Key Results 122

Objectives and Key Results Click Through Rate High impact Drivers/motivators 122

Martech

AUGUST 7, 2024

They feel unsuccessful and worried they aren’t meeting leadership expectations. While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more.

B2B 127

B2B Objectives and Key Results Legal Territory 127

Heinz Marketing

SEPTEMBER 24, 2024

6sense uses AI to surface prospects most likely to be in-market for your product by monitoring buyer intent signals such as web searches, content engagement, and company behavior. Its AI-driven analytics help SDRs focus on leads that are showing active interest in your product or service.

Objectives and Key Results 97

Objectives and Key Results GTM CRM Follow-up 97

Tibor Shanto

JUNE 17, 2021

What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. If the reasons why goals are set to be a stretch is new to you I’d recommend you read this post about OKR grading as it outlines the science of why ambition is key to team and organisational success.

Objectives and Key Results 293

Objectives and Key Results Quota Sales Drivers/motivators 293

Tibor Shanto

OCTOBER 4, 2021

Most use data/stats as an object to be thrown, with the hope the prospect becomes sufficiently impressed to move forward. Remember, you prepared for this meeting, (let’s say), they have not. I would assume the assumption is that they currently are only able to much less, making your product desirable. Weaponize Your Data.

Objectives and Key Results 307

Objectives and Key Results Drivers/motivators Prospecting Education 307

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. This efficient, on-the-go access streamlines their day-to-day lead management flows and boosts productivity.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Martech

APRIL 30, 2025

As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. Here are five key things to do when engaging with B2B data enrichment and hygiene providers. When negotiating the contract, ensure key commitments are in writing. Email: Business email address Sign me up!

B2B 106

B2B Objectives and Key Results Territory Negotiate 106

Heinz Marketing

SEPTEMBER 26, 2024

Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Early planning allows the time to thoroughly analyze the past year’s performance and identify trends, resulting in more informed decisions regarding investments, cost-cutting, and resource allocation.

Objectives and Key Results 96

Objectives and Key Results Strategize Growth Start-ups 96

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 103

Objectives and Key Results Launch Campaign Growth 103

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. Probably not.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed.

Territory 52

Territory Objectives and Key Results Legal Sales 52

Veloxy

JUNE 21, 2021

Handling Cold Call Objections. The key to the best cold calling scripts is a proper structure. A great way to do this is by coming up with three common problems your customers experience that your product or service can help with. To qualify a lead, you should sincerely determine if the customer truly needs your product/service.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298

Salesforce

MAY 16, 2025

The next generation of products is expected to withstand the demands of a population that expects the unexpected. A product built on a platform that flourishes in providing the impossible. For example, it shows other items in the category of the product that were currently being viewed or that were in the cart.

Objectives and Key Results 98

Objectives and Key Results Customers Construction Clients 98

Partners in Excellence

FEBRUARY 13, 2025

Over years, he showed increasing frustration in buying teams, resulting in regret. He is also identifying the AI effect, saying buyers are leveraging LLMs to support product selection. Some key questions for sellers, as we look at buyers raising the bar of expectations: Do we understand where they struggle in their buying process?

Objectives and Key Results 81

Objectives and Key Results Objection handling Meeting Process 81

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Martech

OCTOBER 29, 2024

Select an objective specific enough to guide the process toward something useful, but loose enough to allow for the unexpected. This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.” To get fresh results, you must converse with the world. Creativity likes a problem to grind against.

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

The 5% Institute

OCTOBER 20, 2022

Selling finance products can sometimes feel a bit harder than selling other product types. Generally, when selling finance products, you’re selling the invisible; an intangible outcome products and results that’ll benefit them financially. Selling Finance Products – 5 x Effective Tips. Time frame.

Finance 138

Finance Product Sell Objectives and Key Results 138

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. The most common definition is the total number of people who could possibly use a product or service. Essential products are often price-sensitive during a downturn. Smarter spending and investment.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Search Engine Land

JULY 25, 2024

These are the actions that drive us toward meeting and exceeding our goals. If you aren’t accounting for those, then you could have rough meetings with the C-suite or investors down the road when they don’t see the full ROI that you might be calculating. Make sure that it is objective, specific, actionable and accountable.

Objectives and Key Results 110

Objectives and Key Results Start-ups Launch Follow-up 110

Martech

DECEMBER 11, 2024

Here are the key roles in the AI dream team. This leader serves as the projects north star, guiding the vision, setting objectives and ensuring alignment with company goals. They communicate effectively with executives and teams, bridging the gap between complex technology and business needs to drive results.

Objectives and Key Results 112

Objectives and Key Results Strategize Engineering Healthcare 112

Closing Bigger

FEBRUARY 10, 2025

Which drives results? They build and maintain structure, keep teams accountable, and drive short-term results. They develop people, influence product direction, and anticipate market shifts. They develop people, influence product direction, and anticipate market shifts. Which is more important? Whats the solution?

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Veloxy

FEBRUARY 13, 2023

Five examples of close ended sales questions Have you used a similar [product/service] before? Are you interested in purchasing this [product/service] in the near future? On a scale of 1 to 10, how likely are you to recommend this [product/service] to a friend? Have you budgeted for this purchase?

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Search Engine Land

AUGUST 8, 2024

Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. That said, there are two critical ideas to consider when using these audiences: Optimizing toward the right objective for your goals. Storyboarding. Remove or fill backgrounds.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. These directors want to use AI to improve business results. However, the key to success lies in how you communicate with your AI co-pilot. Creating engaging imagery.

Angle 131

Angle Objectives and Key Results Education Strategize 131

Martech

JULY 1, 2025

But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results. Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success.

Objectives and Key Results 96

Objectives and Key Results Campaign Government SQL 96

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. This mindset will enable sellers to not just sell a product, but to sell a vision of the desired outcome.

Customers 146

Customers Objectives and Key Results Drivers/motivators Pipeline 146

The 5% Institute

MAY 6, 2021

In this article, we’ll explore how to sell any product, by focusing on these eight key selling tips. How To Sell Any Product – 8 x Selling Tips. How To Sell Any Product Tip #1 – Meet With Decision Makers. How To Sell Any Product Tip #2 – Use A Pre-Frame/ Intent Statement. Pain points.

Sell 145

Sell Product Objectives and Key Results Presentation 145

Veloxy

NOVEMBER 15, 2022

This guide to account based selling for beginners will answer all of your key questions, such as: What is account based selling? The results? Meanwhile, it is important to have a clear understanding of your objectives and key performance indicators before launching your account based selling models. Internal alignment.

Sell 246

Sell Objectives and Key Results SQL B2B 246