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How to Shift from Traditional to Digital Sales Funnels

ClickFunnels

Your marketing needs to meet them there. Your customer might see your television commercial, get your mass mailing, interact with your store greeter or sales rep, and receive your special discount or promotion. In a world where retention and referrals drive revenue, your funnel should expand after the purchase.

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Aflac’s approach to Gen Z engagement

Martech

That means the right message, or the right service, over the right channel impacts referrals and grows brand appreciation. Sometimes, as a brand, we meet people on their darkest day.” But in an effort to promote good health, Aflac offers an annual wellness benefit. Now, you want to talk to a human.

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How customer satisfaction fuels B2B profitability

Martech

After 50 regression analyses, they found six key factors have a meaningful correlation with net promoter score results, revealing what customers value most. Meets requirements. ” The premise is that a referral carries a personal endorsement. ” The premise is that a referral carries a personal endorsement.

B2B
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Why account-based expansion is B2B’s next growth lever

Martech

While many marketing teams struggle to meet their targets, this strategy presents an incredible opportunity to unlock additional revenue. Greater potential for product advocacy and referrals and customer stories for marketing. Create value-driven content versus promotional. Automated engagement scoring. Personalization at scale.

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How to Build Lasting Relationships with Loyalty Marketing

Salesforce

To have an effective loyalty strategy, you must not only adapt to changing consumer behaviors but also anticipate and meet those consumers where they are in their journey. The brand could even gamify the experience by rewarding the customer for becoming more educated with a promotion spinner, badge, or proficiency metric.

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17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot

I've sent business emails for everything from driving referrals to flexing my expertise for prospects to delivering cold pitches — along with a host of other purposes. They're typically sent following initial conversations, meetings, or proposals (shocking, I know.) For example: “I see you host several campus events per year.

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What is generative engine optimization (GEO)?

Search Engine Land

Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. Technical excellence : Keep your website technically sound to meet the needs of SEO and GEO. What are the benefits of GEO?