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Top LinkedIn profile tips: Boost your professional presence

PandaDoc

LinkedIn has become the world’s standard professional network. Most mistakes people make on their LinkedIn profiles stem from them treating the platform too much like other (non-professional) social networks. On the professional networking platform, you can have a virtual space (much like a website) to host your personal brand.

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‘Link in bio’ platforms: Which is best for SEO?

Search Engine Land

Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share content with one link. Also, popular social media accounts may be mentioned in other social networks’ posts and on many webpages (i.e., news articles and elsewhere).

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This day in search marketing history: January 29

Search Engine Land

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

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This day in search marketing history: January 14

Search Engine Land

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. Google Image Search Adds Usage Rights To Search Tools. Wayback Machine Now Has 240 Billion URLs. 2014: The feature wasn’t new.

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New Google Merchant Center policy: AI-generated reviews are spam

Search Engine Land

Phone numbers, email addresses or URLs : Don’t submit phone numbers, email addresses and links to other websites in the review content. We don’t allow phishing or other content that harms or interferes with the operation of the networks, servers, or other infrastructure of Google or others.

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Mastodon: The new way to connect with other SEO pros

Search Engine Land

Your Mastodon profile URL will look like this: [link]. (Or It does not matter which server you use to access and be active on the Mastodon network. When possible, donate to your server admin as they pay for all the traffic and services associated with your Mastodon handle and activity, often out of their own pocket.

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This day in search marketing history: January 5

Search Engine Land

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. With Mobile Ad Networks Being Snapped Up By Google And Apple Will Yahoo Or Microsoft Be The Next To Buy? by Eric Enge.