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Microsoft launches third-party government services ad pilot

Search Engine Land

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-approval. The pilot will be limited to the Microsoft Advertising Search Network and Microsoft Audience Network in the United States. How it works.

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How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2)

ClickFunnels

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

Launch 244
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2023 Predictions: Retail media networks

Martech

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. And it’s not just big box stores like Walmart and Lowe’s launching their ad networks. Other non-retail brands with deep customer involvement have unveiled similar networks, Marriott for instance.

Retail 98
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Microsoft Audience network now supports Video Ads

Search Engine Land

Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. To drive action with your customers, use Video Ads to provide more information about a product or service and drive them to sign up or purchase pages.

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Apple could be building an ad network for live TV

Search Engine Land

Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. Apple recently closed a 10-year deal to air MLS games in a new subscription service, as well as Apple TV+ streaming platform. The push for more ad space. A deal with the MLS.

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Walmart Connect goes international and adds self-service

Martech

Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Eligible sellers can launch and manage ad campaigns through this. Dig deeper: Why we care about retail media networks. Search Brand Amplifier. Easier self-serve.

Service 93
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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. They’re all at different stages.

Retail 85