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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 101
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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

But how you charge for your products and services is just as important. Usage-based pricing, also called pay-per-use or a consumption model, means that a customer only pays for the products or services they use. Provides usage and sales data: With this model, you can more easily track how your product is used.

Price 52
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The GTM AI Operating System

Sales Hacker

The shift to a new operating model: the GTM AI Operating System. Were calling this the rise of the GTM AI OS a coordinated, AI-driven backbone that connects marketing, sales, CS, and product into a single motion. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud.

GTM 104
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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. Navigating payroll, benefits, and compliance shouldn’t slow you down. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM 69
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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Product and Go-To-Market. And that’s people.

GTM 84
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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup

Sales Hacker

06:33 Why Sales Nav was a $250M business with a “crappy product” — and how Doug turned it around. 28:36 What makes a true AI-native product (and why Coffee is built different). 47:45 Data as the new moat: how to build durable product advantage in the AI era. Doug is a multi-time founder and product leader.

GTM 79
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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, and Africahelping to localize strategy, scale high-performing sales teams, and bring new ad products to market. And I went to sell advertising solutions for them and I really enjoyed, you know, matching.

GTM 89