Heinz Marketing

NOVEMBER 1, 2021

You championed and ran OKRs at Google, which I feel like is kind of like championing and running Six Sigma at GE back in the day. And you shared your experience in running OKRs at Google at the CMO coffee talk event a few months ago, and I’m seeing more and more marketing teams embrace sort of project and task management systems.

Pipeline 115

Pipeline Objectives and Key Results Sales Strategize 115

SaaStr

FEBRUARY 7, 2023

with Dumindu Tennakoon, General Manager at appiGo International Pvt Ltd How to achieve more with OKRs? with Aashish Krishna Kumar, Head of GTM at Togai Sales Enablement 2.0 – Elevate Rep Performance with Divanshu Goyal, Sales at GTM Buddy Common scaling pains for SaaS businesses and how to overcome them.

GTM 100

GTM Territory Networking B2B 100

Martech

MAY 7, 2024

They can see how the work aligns with quarterly OKRs or strategic initiatives or whether an ad hoc request came out of left field. Stakeholders can see: What tasks my team is working on. Who is working on them. Who the other stakeholders are. The time we’ve spent on them. The delivery date.

X-functional 105

X-functional Follow-up Meeting Strategize 105

SaaStr

JANUARY 20, 2023

The first step is to understand what the team is doing and if it will cause any value to the company’s objectives and key results (OKR). OKRs should be succinct because they drive clarity and ensure no one is overloaded with cascading information. For every function, there needs to be a key artifact driving actions by all teams.

Objectives and Key Results 93

Objectives and Key Results Product Launch Campaign 93

Sales Pop!

JANUARY 25, 2023

Here are some of the things you should do : DO implement OKR software There’s only one place to begin, and this is by implementing OKR software. But what is OKR software ? Well, OKR stands for Objective and Key Results, so OKR software is a tool that helps businesses to track and collaborate on goals across all levels.

Product 52

Product Objectives and Key Results Promote Technology 52

Partners in Excellence

APRIL 9, 2024

What are the metrics that reinforce the focus on the top 2 (I’m a huge fan of OKRs)? If you are a manager, what are the top two coaching focus areas for each person? For your customers, what are the top 2 things they are trying to achieve? Focus on those until they are addressed, then move to the next, then the next.

CRM 137

CRM Technology Technology Pipeline 137

Search Engine Land

AUGUST 1, 2023

Align with business-level objectives Aligning and reporting SEO impact against business-wide metrics, such as OKRs (objectives and key results) and shareholder or investor KPIs, is crucial.

Objectives and Key Results 83

Objectives and Key Results Education UX User Experience 83

SaaStr

SEPTEMBER 25, 2023

How Greenhouse Aligns Sales & Marketing Shared OKR (Objectives & Key Results): Build cross-functional strategies that sales, marketing, product, and success teams can all help execute. Marketing and sales teams’ biggest joint efforts should be moving the prospect through the funnel, not the top or the bottom.

Objectives and Key Results 105

Objectives and Key Results Lead generation Sales Campaign 105

Lead Fuze

SEPTEMBER 13, 2023

Top Features: – Multiple-level goals management (OKRs) – Mobile app support for goal creation – Effective integration of performance management with payroll system – Multiple-level performance review workflow G2 Reviews: – 4.7

Construction 52

Construction Growth Drivers/motivators Promote 52

SaaStr

JUNE 19, 2021

When you are bigger, this is where OKRs and all that come in. Have everyone have 1–2 core goals to hit and report progress each week. Folks will be motivated to show progress here. They’ll work harder. But in the earlier days, every employee can just have a Core Weekly Goal and ideally a dashboard to report against.

Drivers/motivators 111

Drivers/motivators Promote Product Customers 111

ConversionXL

JULY 3, 2020

My go-to approach for setting goals is OKRs (Objectives, Key Results) because they marry vague objectives to measurable results. OKRs also use a hierarchical structure, with company, team, and personal levels. Example OKRs: Company objective: Customers love our product. Creating a goal tree with data requirements.

Pitch 107

Pitch Objectives and Key Results Government Click Through Rate 107

Partners in Excellence

SEPTEMBER 9, 2022

You already know I’m a huge fan of OKRs. How do we do this? Well it turns out, we’ve been dealing with these challenges forever, we’ve developed tools to help us deal with this. They are powerful tools to help us understand the interdependencies in our organizations.

Manufacturing 124

Manufacturing Finance Inside sales Technique 124

Sales Hacker

DECEMBER 1, 2023

In order to create even greater alignment with this objective, it has become a company OKR. The result: Prospects quote that they “see UserGems everywhere” and accordingly prefer to partner with them. Efficiency around advertising audiences to optimize spend Target prospects are all in the CRM.

GTM 88

GTM Contract Represent CRM 88

Partners in Excellence

SEPTEMBER 6, 2022

As a sidenote, many organizations create OKRs which help their own people understand how to connect the dots between what they do and the priorities of the enterprise. If you don’t know what OKRs are, it’s an important business acumen principle.) A few years ago, I was working with another team.

Appointment 77

Appointment Up-sell Presentation Clients 77

Hubspot

MAY 17, 2019

Objectives and Key Results (OKR). Below is an example OKR for a sales organization. Below is an example OKR for a sales organization. Source: OKR Examples. This strategic planning model is broken down into objectives and key results. There's an easy way to come up with your objectives and key results. B: Bracing.

Strategic planning 82

Strategic planning Strategize Objectives and Key Results Customers 82

Hubspot

APRIL 3, 2019

Common frameworks used in strategic planning include the Balanced Scorecard (BSC), Objectives and Key Results (OKR), and the Theory of Change (TOC). Objectives and Key Results (OKR). Check out these OKR examples to get started. The tool provides a way to align organizations and help them identify risks with OKR heatmaps.

Strategic planning 73

Strategic planning Strategize Objectives and Key Results Sales 73

ConversionXL

FEBRUARY 24, 2021

From who you hire to holding your team accountable for certain OKRs, innovation requires buy-in from your entire organization. Having clear OKRs and North Star goals can help you and your team stay aligned on the big picture while also allowing the freedom for employees to test or run with their ideas.

Product 139

Product Customers Objectives and Key Results Launch 139

SaaStr

DECEMBER 13, 2023

They’re only a financing tool, not linked to OKRs and no leading indicators. There’s no shared metrics foundation — what the metrics mean, how they’re calculated, and why they matter. There’s no trust — the story being told doesn’t match the data. Metrics aren’t integral to strategy.

X-functional 122

X-functional Trust Presentation Drivers/motivators 122

SaaStr

SEPTEMBER 17, 2020

Use OKRs to drive execution and help people see how their work contributes to the company’s success. In a study by Mckinsey, there is a 21% improvement in workforce effectiveness when employees’ mental health is supported. Key Points: Build and communicate a clear mission and vision.

Cross-sell 128

Cross-sell Growth Networking Strategize 128

SalesLoft

DECEMBER 12, 2016

Separate Your SMART Goals from Your OKRs. Objectives and key results (OKRs) are the latter. OKRs are an example of high-quality, measurable goals to strive for throughout a quarter. OKRs, on the other hand, empower modern sales professionals to set more aspirational, lofty goals. But, the keyword here is strive.

Drivers/motivators 52

Drivers/motivators Appointment Objectives and Key Results Pipeline 52

Search Engine Land

MARCH 22, 2023

C-suite executives love talking about goals, forecasting, and OKRs. Watch the last 25 hours of Letter Kenny by Saturday night. Break down my monthly budget to see how much money I spend on breakfast burritos. Hey, goals are goals. Give them what they want. Here is an example of my 12-month goals.

Pitch 92

Pitch Territory Presentation Follow-up 92

Partners in Excellence

DECEMBER 4, 2019

We need to connect the dots between the contribution of every person/role/job to the corporate goals and priorities (I love OKRs and the process of establishing OKRs as part of this.) How does what they do fit/contribute to the organization’s priorities/strategies? What is our culture and value system?

Quota 62

Quota Up-sell Follow-up Start-ups 62

Highspot

FEBRUARY 2, 2024

What big bets, campaigns, and OKRs will your reps care about? Make it clear who you sell to, and against. Document details on your competition, target personas, and markets/verticals What do I need to win? Communicate your strategic initiatives. What information, training, and coaching do they need to win?

Objectives and Key Results 52

Objectives and Key Results User Experience Government Sales 52

SaaStr

JUNE 10, 2020

How does David feel about the method of OKR setting? How has his mindset changed towards OKRs? What does the decision-making process look like for deciding which OKRs to focus on? What OKRs do they focus on at BetterCloud? How does one know when they need to change their OKRs? So we use that for OKRs.

Meeting 65

Meeting Start-ups Conversion Product 65

Hubspot

NOVEMBER 19, 2020

Crossbeam rolled out company-wide OKRs. Robert Moore, Co-Founder and CEO at Crossbeam, told me: "At Crossbeam , we've rolled out company-wide OKRs that change each quarter and can be measured using sales, marketing, and product data from HubSpot.". Let's dive in!

Sales 91

Sales Campaign Pipeline Launch 91

Hubspot

MARCH 19, 2022

At Ally.io, I don't see that because we have OKRs that are bigger than hitting quotas.". Justin Lyon told me another key to success for sales leaders is to go one layer deeper than OKRs. "Being part of a sales organization that is passionate about where the company might be in one, three, or five years into the future is rare.

Objectives and Key Results 87

Objectives and Key Results Cold Call Quota Sales 87

Search Engine Land

SEPTEMBER 19, 2023

The outsourcing is especially deceptive, but actual Googlers are often driven by similar undisclosed OKRs and product adoption goals when advising on your account. In this email screenshot, only the small “Teleperformance” graphic on the left side of the signature suggests a third-party company.

Campaign 143

Campaign Represent Technique Contact 143

Hubspot

NOVEMBER 14, 2023

Hayes has a suggestion: "For sales organizations looking to get ahead of an increasingly competitive landscape, I recommend building personalization into your OKRs and KPIs to motivate your team members to go the extra mile with every prospect," he told me. How can you motivate your sales team to do the extra legwork?

Consult 69

Consult Drivers/motivators B2C Education 69

SalesLoft

MARCH 31, 2022

Penny Orme: For the first time we’ve created a joint marketing and sales go-to-market plan that is part of our new OKR (objective and key results) process. We’ve invested in content specialists to build rich content and focused on the voice of the customer.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Partners in Excellence

JANUARY 3, 2023

I’m a great fan of “OKRs.” It’s important that each individual connect the dots between their individual goals and how they contribute to the goals of their department, their function, and the organization.

Pipeline 68

Pipeline Account management Growth Start-ups 68

SaaStr

SEPTEMBER 29, 2023

Lattice’s Timeline For Going Multi-Product — It’s Not Easy Lattice started in OKRs and performance and expanded out to other products. Markets are more crowded than ever, so building multi-product companies is the best way to compete. The wrong way to build multiple products is… Building random products you think your buyer might want.

Product 96

Product GTM Cross-sell Commission 96

SaaStr

AUGUST 18, 2019

No one made their plan or KPIs or OKRs based on the Free Edition. Free products have to be better than paid products, in many ways. So my point is, the Free Edition had no champion except me — the CEO. No one got high fives at the end of the quarter when we hit quota for free transactions. There was no owner.

Customers 80

Customers Contract Launch Quota 80

PandaDoc

MARCH 9, 2024

By the way, we’re using the it internally for our own processes: setting performance reviews, goals, OKRs, feedback and so much more. Pricing : Paid plans begin from $11/user/month, with add-on services costing extra.

Legal 52

Legal Price Meeting Territory 52

Sales Hacker

OCTOBER 19, 2018

If your team is operating on an OKR-based system , great! I’ve been able to do this because I’ve set a personal OKR-based goal of meeting 2-3 vendors per quarter (even if I don’t have a need for their tools yet) to stay ahead, as part of my day-to-day working with startups on Bowery Capital’s Acceleration Team. Our tips below: 1.

X-functional 58

X-functional Technology Technology Sales 58

Search Engine Land

AUGUST 21, 2023

Alternatively, you can use the OKR approach to objectives and key results detailed in “Measure What Matters” by John Doerr. The SEO goals should connect to established organizational goals, and you should clearly articulate how the SEO goals drive the overall business goals. I suggest three to five goals initially to keep focus.

Objectives and Key Results 97

Objectives and Key Results Referrals CTR Conversion 97

Highspot

DECEMBER 19, 2023

We recommend using OKRs as you go through the completion, distribution, and adoption of the SDR playbook. These will guide the SDR playbook’s structure, ensuring it aligns with the company’s broader vision and provides a clear path to achieve sales targets.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Martech

MARCH 10, 2022

Meet pipeline objectives and key results (OKRs) for ABM campaigns. Evaluate the impact on traffic to points of conversation (such as the “Contact Us” button or a “zero-touch” contact form) and re-target accounts that don’t convert. Get the daily newsletter digital marketers rely on. Processing.Please wait.

E-commerce 104

E-commerce Growth Cross-sell Objectives and Key Results 104