Search Engine Land

OCTOBER 11, 2023

This is the secret to success for search marketing teams. As a search marketing manager, here are some questions you can ask to learn more about your team. Dig deeper: 5 leadership traps new SEO team managers should avoid Get the daily newsletter search marketers rely on. I am not an HR manager and have never worked in HR.

Drivers/motivators 112

Drivers/motivators Trust Consult Engineering 112

Search Engine Land

AUGUST 31, 2023

Learn more by registering and attending “Privacy & Personalization: How to Benefit from Consent-Based Marketing,” presented by OneTrust. The post Discover the benefits of consent-based marketing: Privacy and personalization appeared first on Search Engine Land.

Engineering 138

Engineering Presentation Conversion 138

Martech

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Click here to view more MarTech webinars.

Trust 95

Trust Presentation Customers 95

Martech

JULY 25, 2023

Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. People want to feel special and marketers see the rewards in revenue. Visit Digital Marketing Depot to download The Email Personalization Guide Marketers Can’t Miss from Litmus.

Conversion 88

Conversion Customers 88

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect.

Customers 87

Customers Repeat business CRM Campaign 87

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad. Get MarTech!

CRM 112

CRM Technology Technology Customers 112

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. More touches, less personal.

Cross-sell 116

Cross-sell Sports Prospecting B2B 116

Search Engine Land

MARCH 8, 2023

In the modern e-commerce world, personalization is everything. As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. First-party data is key to driving successful email personalization initiatives.

E-commerce 102

E-commerce Campaign Engineering Customers 102

Martech

AUGUST 3, 2021

In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively. The post How customer-obsessed marketers succeed with personalization appeared first on MarTech. Watch on demand now.

Customers 122

Customers Process 122

Martech

NOVEMBER 19, 2021

And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. The sheer volume of channels within the digital space has made it difficult for marketers to implement a unified strategy. ” Providing customers with personal, unified experiences can help increase positive interactions.

Customers 133

Customers Promote Contact Campaign 133

Heinz Marketing

FEBRUARY 19, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. While companies are excited to transition back in-person, their employees are embracing the current hybrid model and hope it remains for the future.

B2B 97

B2B Conversion Government Trust 97

Search Engine Land

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive.

Engineering 89

Engineering Trust Presentation Customers 89

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Campaign 119

Campaign Retail Technology Technology 119

Martech

AUGUST 10, 2021

In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively. The post How customer-obsessed marketers succeed with personalization appeared first on MarTech. Watch on demand now.

Customers 104

Customers Process 104

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%.

Click Through Rate 107

Click Through Rate B2C B2B Customers 107

Salesforce

JUNE 2, 2022

The past few years have shown us just how critical personalization is for a brand’s digital strategy. That demand is crystal clear, but marketers face three main challenges in addressing it: 1. Personalizing at scale across channels. Personalizing at scale across channels.

Campaign 98

Campaign Prospecting Follow-up Contact 98

Martech

SEPTEMBER 20, 2022

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future. A slight return?

Networking 90

Networking Gaming Presentation Prospecting 90

Salesforce

JULY 29, 2021

Personalized marketing for exceptional web experiences at every stage of the buyer’s journey tailored to customer behavior, location, product, and other attributes. As a marketing veteran with almost 20 years of digital marketing experience, I was really struck by these numbers. What do they attribute to their success?

B2C 98

B2C A/B testing B2B Campaign 98

Martech

JULY 19, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones.

Customers 109

Customers Growth Process 109

Martech

JULY 26, 2021

Join this hour-long event curated for marketers on July 29 at 12 p.m. Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones.

Customers 105

Customers Growth Process 105

G2

SEPTEMBER 14, 2021

Personalized marketing is all the rage for modern businesses.

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136

Martech

JANUARY 31, 2022

A new survey from AI creative platform Persado underlines increasing interest in natural language processing and generation (NLP/NLG) among marketers, driven by the demand for personalized messaging and the need to extract maximum value from first-party data. Over 90% are using, or plan to use, AI to help personalize content.

Gaming 90

Gaming Growth Technology Technology 90

Martech

AUGUST 24, 2021

A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates. Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021.

Territory 126

Territory Transportation Healthcare Networking 126

Martech

DECEMBER 16, 2021

Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. It’s a statistic that should scare any event organizer who had hoped this two-year uncertainty for in-person gatherings was nearing an end. Virtual events or bust?

Territory 98

Territory Networking Price Represent 98

Hubspot

MAY 21, 2020

We've seen for years that emails which are personalized to the recipient do better than their generic counterparts. But perhaps what he could not have anticipated was just how much consumers have come to expect personalization at every stage in their buying process. Benefits and Challenges of Personalized Marketing.

Launch 101

Launch Technology Technology Trust 101

JBarrows

JUNE 27, 2021

Our guest this week is Scott Gillum, CEO and founder of Carbon Design, who talks about what makes a good salesperson and what makes a good buyer, how personality-based marketing can be utilized, how to conduct solid research on brands and people, and also share their differing thoughts on the role of the SDR.

Conversion 108

Conversion Sell Sales 108

Heinz Marketing

FEBRUARY 18, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond : Christine Gritmon on Marketing Smarts [Podcast] Podcast & Show Notes by George B.

B2B 52

B2B Networking Meeting Closing 52

Sales Hacker

SEPTEMBER 6, 2021

??. When a new lead is generated by marketing and comes into your CRM, how do you personalize your initial outreach? It’s likely you probably look the lead up online and personalize the email sequences based on some type of demographic or firmographic data, like their industry and company size. Firstly, some backstory.

Contract 67

Contract CRM Drivers/motivators Up-sell 67

Hubspot

JUNE 10, 2019

Digital marketing is an industry with an abundance of inspiring and innovative leaders across all facets of the industry. Which characteristics, traits, and personality types are common among the most successful marketing leaders? How do your most trusted marketing professionals compare to other influencers in the industry?

Education 78

Education Niche Drivers/motivators Follow-up 78

Hubspot

JUNE 3, 2020

For instance, when I check Amazon's site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time. Since then, data-driven personalization has become more common, though not entirely pervasive in the marketing space — perhaps due to a lack of understanding around how it really works.

Healthcare 67

Healthcare Manufacturing Contact Engineering 67

Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. Knowing what those habits are, I learned during step four of the above, is a veritable goldmine for marketers. Creepy -- or great marketing? 7 Personalized Marketing Examples. While this level of personalized marketing is admittedly fascinating, it could backfire.

Retail 100

Retail Price Campaign Legal 100

Search Engine Land

DECEMBER 16, 2021

Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future. Please visit Search Engine Land for the full article.

Engineering 99

Engineering 99