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Insights & Learnings about Pharmaceutical Omnichannel Marketing Skills

The Advantexe Advisor

Over the past week, I’ve had the privilege of facilitating two unique business acumen simulation workshops for pharmaceutical marketers, each centered around building and applying omnichannel marketing skills.

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Leveraging Artificial Intelligence for Maximum Sales Leads in Pharmaceutical Business

Predictable Revenue

Let's take a quick look at some of the ways AI can be leveraged to maximize sales and lead generation for pharmaceutical businesses. The post Leveraging Artificial Intelligence for Maximum Sales Leads in Pharmaceutical Business appeared first on Predictable Revenue.

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The impact of martech on company value

Martech

Outperforming pharmaceutical companies use CRM as strategic martech investments. The many country-specific legal constraints force pharmaceutical companies to use CRM in a very sophisticated way or else fail. Here, we often see highly customized CRMs or CRMs that are country- or industry-specific.

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Major Accounts – The Growth Framework

Sales Pop!

Recently, I had a planning session with a CSO from an HR services firm that had just landed their first large client, a Fortune 500 pharmaceutical company. In enterprise accounts, decision-makers come and go, as our CSO’s pharmaceutical success story shows. Of course not.

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Best Entry Level Sales Jobs for College Graduates

Veloxy

Entry Level Pharmaceutical Sales Jobs. It has more to do with the credibility and internal advancement that pharmaceutical jobs offer. If clear communication and a solid memory are part of your forte, definitely apply for entry level pharmaceutical sales jobs. This is arguably the most sought after entry level sales job.

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Why Great Omnichannel Marketers Think Like GMs

The Advantexe Advisor

For far too long, marketers, especially in the pharmaceutical industry, have been confined to a largely tactical role: content producers, email deployers, CRM campaign owners, and brochure creators. Let’s be honest and reflective for a moment. You get the drift. But in 2025 and beyond, the rules have changed.

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A Guide to Pharma 4.0: Embracing Transformation in the Pharmaceutical Industry

G2

The pharmaceutical industry has undergone substantial changes in the past few years. Traditionally, pharmaceutical operations were conducted manually, which had several disadvantages, such as slowed processes, poor product quality, and patient safety.