Remove Pipeline Remove Prospecting Remove SQL
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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

When prospects can see tangible productivity gains or cost savings within days or weeks of using an AI product, the decision to buy becomes obvious rather than theoretical. Strategic Implications : If you’re building a traditional SaaS product, ask yourself: Can prospects immediately see and measure value during a trial?

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Prospecting Is The New “Prospecting”

Partners in Excellence

I’ve been involved in a number of discussions on prospecting recently. One sales exec complaining to me when I suggested he and his people needed to be prospecting. I tend to think it needs to be no more difficult than “Prospecting is the new prospecting.”

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The Ultimate Guide to Building a Lead List

Hubspot

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Enhanced Prospect Profiles The better your prospect profile, the better your call outcomes.

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When Things Dry Up!

Partners in Excellence

Sales people wait for the coveted SQL–the Sales Qualified Lead. Regardless of what’s been agreed between marketing and sales, to a sales person the SQL is a buying ready (hopefully PO ready) lead. They never have enough opportunities, on a sustained basis, to maintain healthy pipelines!

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What Does This Metric Mean To Me?

Partners in Excellence

We have all sorts of pipeline metrics, activity metrics, prospecting metrics, account, territory, retention, renewal, mix, margin, and endless other metrics. We have an entire alphabet soup of metrics, including MQL, SQL, ARR, ACV, TCV, NPS, MRR, LTV, CAC, Churn, and XYZ (OK, I made that up—I think). She only needs a 2.5X

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Sales Pipeline Radio, Episode 240: Q & Brian Trautschold @BTrautschold

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Well, welcome everyone to another episode of Sales Pipeline Radio.

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Even great demand gen can’t overcome a lack of brand marketing

Martech

The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates. Increasing volumes of leads to hit SQL outcomes as the tactic becomes increasingly saturated. The need to start pushing back on this antiquated approach was long overdue.

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