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How to align teams early with a strategic event workshop

Martech

The result: instead of scrambling to find speakers two months out, they had a pipeline of engaged customers ready to share their stories, creating a continuous content engine for the year. And field sales? They requested speaker proposal templates from the events team, a small step that saved time and led to better-prepared speakers.

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Unlock the real value of genAI in martech

Martech

EgoBooster writes personalized intro lines for sales reps. takes it further by finding prospects and drafting compelling messages based on pipeline insights and earlier engagements. AI sales support. GetCorrelated and SalesCaptain help to find high-propensity accounts and buyers by tracking thousands of data points.

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Autonomous vs Assistive Agents: Which is Right for Your Small Business?

Salesforce

Examples of assistive agents in action Customer service chatbots: These AI systems support representatives by providing real-time information and suggesting responses during customer interactions, allowing for quicker resolutions. It handles strategic work, operations, gives you insights for growth, and help you increase your sales pipeline.

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How to align your martech COE with organizational and go-to-market goals

Martech

Field marketing Role: Tailor marketing strategies for specific geographies or customer segments, aligning sales and marketing efforts. Sample goals: Host 10 regional events to generate new sales opportunities. Increase regional sales pipeline by 20%. Sample goals: Shorten the sales cycle by 20%.

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CRM strategy: What every business needs to improve customer relationships

PandaDoc

The strategy also needs to align the CRM’s role with broader company objectives like increasing revenue, improving onboarding, reducing churn, or expediting deals within the sales pipeline. Emphasis lies in lead scoring, automated outreach, task scheduling, and pipeline visibility. Here, CRMs are treated more like a sales tool.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

If you missed GTM 138, check it out here: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei Highlights: 06:53 What makes an AI agent different from bots and automationand why it matters now. 31:12 Inside Microsoft CoPilot: Real-world agent use cases across sales, support, and strategy.

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How B2B marketing is becoming a strategic growth driver

Martech

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.