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7 B2B content distribution strategies that work

Search Engine Land

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

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Do You Believe Your Value Proposition?

Partners in Excellence

They keep pitching the product and what the product does. They are taught to say things like: “We improve productivity by X%,” but when challenged what that means and what the customer is likely to experience, they struggle. They can’t challenge me with the impact of doing nothing, not changing.

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Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.

SaaStr

I didn’t expect to sell to a CIO myself in the early days, either. But we ended up selling to several in Year 1. Everyone cited 300+ in-bound pitches a week, with the number seemingly going up every week. You will keep delivering great features and functionality at 4x the pace anyone else could. True enough.

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Coaching For Sales Performance – 5 x Reasons Why

The 5% Institute

Coaching For Sales Performance – 5 x Important Reasons. Related article: The 5 Steps Of Selling – Without Being Pushy. 5 – It Reframes Their Relationship With Selling. Finally, the last reason as to why coaching for sales performance should be a priority function, is because it reframes their relationship with selling.

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Psychology of Sales: 9 Ways to Master Selling via Email

Lead Fuze

Simply put, understanding the psychology of sales can lead you to learn how to master the art of selling. Let me point out one important fact — We are all human beings, and our minds function in a similar way. Knowing the psychology of sales and these triggers will help you master the art of selling this 2021. Conclusion.

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Interstitial Ads – What They Are & How To Use Them Effectively

ClickFunnels

I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). One of the most important concepts in copywriting is the distinction between features and benefits: A feature is a quality or a function of a product (e.g. Have an impressive accomplishment under your belt? These shoes are waterproof” ).

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.