Martech

JANUARY 11, 2024

The deal, announced Wednesday, is subject to approval by TechTarget shareholders. Perhaps most importantly, the new TechTarget will be awash in first-party data from people researching business technology purchases across a sizable portfolio of web properties, analyst firms and digital platforms. How did we get here?

B2B 81

B2B Lead generation Technology Technology 81

Search Engine Land

FEBRUARY 14, 2024

One case study to show this was around a large UK-based “deal of the day” ecommerce company named Wowcher. For example, if you often click on Facebook ads for vacation deals, AI will detect this pattern and match your interest, showcasing their deals. They utilized AI by creating compelling and personalized ad copy.

Campaign 114

Campaign A/B testing Objectives and Key Results Appointment 114

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed.

Retail 87

Retail Engineering Conversion Start-ups 87

Martech

FEBRUARY 27, 2024

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. Tools and platforms that offer insights into audience overlap can be invaluable in this process.

Legal 113

Legal Strategic partnership Contract Trust 113

Martech

NOVEMBER 1, 2023

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. Terms of the deal have not been announced yet. In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers.

B2B 109

B2B CRM Price Customers 109

Martech

OCTOBER 3, 2023

The Amazon Prime Big Deals Days, coming up on October 10 and 11, represent an exclusive sales event for Prime members only. The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. The survey was commissioned by UGC platform Bazaarvoice.

Commission 111

Commission Represent Drivers/motivators Start-ups 111

Martech

FEBRUARY 1, 2024

Corporate gifting platform Sendoso announced it acquired Alyce , combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the statement. Terms of the deal were not disclosed. Get MarTech! In your inbox.

Prospecting 93

Prospecting Process Customers Sales 93

Martech

DECEMBER 21, 2023

Good news if you are running very late on dealing with holiday cards like I am. Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture.

GTM 112

GTM Campaign Launch B2B 112

Search Engine Land

DECEMBER 2, 2022

Ever since Elon Musk took over as CEO of Twitter, there’s been a lot of changes on the platform. As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk’s overall lax approach to content moderation, account suspensions, and other issues.

Legal 119

Legal Represent Price Engineering 119

Salesforce

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. And they go much further.

SQL 110

SQL Retail Service Represent 110

Martech

APRIL 23, 2024

Whether you decide to become a company stalker is up to you, but if you look carefully, your vendor could be: Going up-market to seek bigger deals with bigger companies. The consequences of hiding metadata, ontologies, application code or business processes could mean your assets or procedures are not easily transferable to other platforms.

Government 84

Government Technology Technology Trust 84

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Stay informed about updates to Amazon’s advertising platform to optimize your advertising cost of sales (ACoS) and leverage these insights for better ad performance.

Profit margin 126

Profit margin Promote Campaign Price 126

Martech

FEBRUARY 7, 2024

HubSpot, of course, is one of many widely used platforms for marketing and sales. It actively moves deals forward based on AI interpretations of call outcomes, making your sales process more efficient and data-driven. Take HubSpot and Lavender AI, for instance.

Technology 121

Technology Technology CRM Finance 121

Search Engine Land

OCTOBER 30, 2023

billion to be the default search engine on various browsers, platforms and devices, with the biggest share going to Apple. Google Search made $146 billion in 2021 – so that means Google spent around 18% of its search revenue on these deals. Meanwhile, we also learned Google paid $26.3 Europe has a choice.

Market share 124

Market share Engineering 124

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. A pixel to track campaign efficiency.

Launch 104

Launch Campaign Technology Technology 104

Search Engine Land

SEPTEMBER 4, 2023

Slickdeals This is the deal site that’s most frequently leveraged for clients who have a need for inventory liquidation. Working with the site as a TM+ partner means you’ll likely get comped on individual deal submissions, which you usually have to pay for.

Retail 139

Retail Price Start-ups Clients 139

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. In terms of trends, LinkedIn is now a more widely accepted platform in B2B ad portfolios, and companies are getting more sophisticated about how they use it.

B2B 117

B2B Gaming Clients CRM 117

Martech

NOVEMBER 28, 2023

“The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. Online customers were up early to snag deals. million every minute.

Sports 105

Sports Price Retail Sales 105

Sales Hacker

OCTOBER 27, 2023

It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. Leverage those who are already trusted sources to create movement in a stuck deal. Learn more about their Sales Intelligence platform today here !

Pipeline 91

Pipeline GTM Cross-sell Sports 91

Martech

JULY 6, 2023

Amazon Prime members will have access to deals, while Amazon’s competitors will court bargain-hunters online and in-store. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. As a result, it’s a great snapshot of ecommerce trends. Why we care.

Retail 99

Retail Promote Price Gaming 99

Sales Hacker

MARCH 12, 2024

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster.

GTM 96

GTM Growth Strategic partnership Strategize 96

SalesLoft

MARCH 28, 2024

And though it might seem like a clear cut reason for that would be the robustness of the platform, he admits that some of the main reasons that Advanced ultimately went with Salesloft as an organization was the customer success and the onboarding experience. “As We utilize the Salesloft platform to help people onboard.

Technology 90

Technology Technology Gaming Trust 90

Martech

APRIL 4, 2024

More detailed deal progression insights with new properties. Whether it’s ensuring a contract is uploaded when a deal is won or attaching specific documents to a contact record, this feature supports more robust data management. Easily pinpoint where deals are slowing down by examining how long deals remain at each stage.

CRM 52

CRM Objectives and Key Results Contract Strategic planning 52

Search Engine Land

NOVEMBER 28, 2023

The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. The Bid Rejection tabs include data across ad quality, deals, demand issues, and floor rules (the minimum bid amount a publisher can set for their inventory).

Launch 97

Launch Drivers/motivators Price Up-sell 97

SaaStr

DECEMBER 7, 2023

Why did you do the deal? The company provides a platform for brand and audience protection via social media comment moderating. The company focuses on moderating and removing hate, toxic, damaging, and spam comments from a brand’s online presence across the major social media platforms. We recently invested in Respondology.

Launch 86

Launch Finance B2B Consult 86

Search Engine Land

FEBRUARY 5, 2024

has agreed to sell its Russian assets – including the Yandex search engine – as part of a deal worth 475 billion rubles (roughly $5.2 Yandex Search (often called “the Google of Russia”) is used by more than 60% of Russians and is the dominant advertising platform. Yandex, N.V. Reports of a coming sale emerged in November.

Engineering 114

Engineering Government Up-sell Sell 114

PandaDoc

MARCH 4, 2024

A virtual data room , or VDR, is a secure, online space acting as a repository of a company’s documentation, and serves as a virtual hub where company users share real-time information with other investors, clients or stakeholders when executing investment banking deals. What is a data room for investment banking?

Strategic partnership 52

Strategic partnership Legal Contract Negotiate 52

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. They expect ease in their interactions In the B2B environment , customers are often dealing with complex products and services, and that’s after dealing with difficult buying journeys. And why shouldn’t they?

B2B 95

B2B Customers CRM Contact 95

Martech

NOVEMBER 20, 2023

Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. Adobe already started to phase out the availability of Adobe XD — a UX/ UI product design app similar to Figma — earlier this year, after announcing the deal. Other governments looking at the deal.

Commission 106

Commission UX Government Represent 106

Martech

JANUARY 4, 2023

Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to give up their data as a condition of using the platform. Why we care.

Service 132

Service Process 132

Search Engine Land

FEBRUARY 7, 2023

Enterprise SEO platform Conductor today announced it has acquired Searchmetrics, another enterprise SEO platform and one of its closest competitors. The terms of the deal were not disclosed. The Searchmetrics and Conductor platforms were built differently, Besmertnik said, but their objectives have always been almost identical.

Legal 100

Legal Engineering Clients Up-sell 100

Martech

NOVEMBER 10, 2023

Flywheel offers a platform that serves advertising across more than 400 major digital marketplaces. “Omnicom hasn’t done a deal at that kind of scale in a long time,” said Tim Ringel, CEO of Meet The People, a digital agency group. “I am not sure that part is news,” he wrote.

Retail 103

Retail Networking Start-ups Price 103

Martech

OCTOBER 6, 2023

However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact. These platform experts manage systems, data integration and campaign tracking. For many marketing automation platforms, system default glossaries can be an easy starting place.

SQL 133

SQL Pipeline Education Campaign 133

Martech

OCTOBER 31, 2023

GA4 was specifically designed to deal with privacy issues and address those flaws. Cross-platform and AI GA4 has a user-ID feature that lets you associate your own identifiers with individual users so you can connect their behavior across different sessions and on various devices and platforms. Visits aren’t a useful metric. “It

Promote 112

Promote Start-ups Price B2B 112

Salesforce

NOVEMBER 3, 2023

A simple API can connect your data to an existing platform. Use a trusted LLM to help reduce generative AI hallucinations For starters, make every effort to ensure your generative AI platforms are built on a trusted LLM. Generative AI hallucinations are a concern, but not necessarily a deal breaker. Find out how 1.

Pharmaceutical 127

Pharmaceutical Legal Trust Technique 127

Martech

DECEMBER 18, 2023

Adobe and Figma have announced the termination of a transaction plan that would have seen the creative and marketing giant acquire the collaborative design platform for $20 billion, half cash and half stock. The decision was made in the face of steep regulatory roadblocks the deal was facing, especially in Europe.

Commission 98

Commission Trust Process Technology 98

Search Engine Land

NOVEMBER 16, 2023

Juozas Kaziukenas, CEO of e-commerce research firm Marketplace Pulse, told Insider: “It’s clear Apple made a deal with Amazon that is not available to other brands.” Given this context, Amazon’s deal with Apple to limit rival ads on its product pages is particularly noteworthy. Special treatment?

E-commerce 114

E-commerce Product Retail Drivers/motivators 114