Talking to Your Customer About Price – Part 1
Jeff Shore
MAY 22, 2018
The earlier you talk about price, the more likely it is that you will lose the sale. That’s the truth, and it points to one of the most common errors made in sales presentations. When you get trapped into a price discussion right out of the gate, you are jeopardizing the entire sale. Price is what you pay. Warren Buffett.
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