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How to Address "What's Your Price?" before B2B Sales Discovery

Iannarino

Many of the older, outdated sales approaches forbid salespeople from answering questions about price. These approaches relied on a B2B sales process that directed salespeople to avoid answering a prospective client's questions. This stemmed from fear.

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Price, Cost, Value Propositions, Value Realization, Value Creation……

Partners in Excellence

Most of the time, we and our customers think of value in terms of the price/cost. We present a solution, we define the price, the customer evaluates it against alternatives and it’s budget, then chooses to go forward or to do something else. Where we are lower priced, we compete solely on that low price.

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Selling Value vs Price

Anthony Cole Training

One of the top challenges we discuss with sales managers and leaders is how to get their salespeople to start selling value and stop caving on price.

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LinkedIn ad prices surge as advertisers’ X boycott continues

Search Engine Land

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Ad prices soar. How ad prices are calculated. LinkedIn ad prices are determined by an auction system based on market demand. The greater the demand, the higher the ad price. Why we care.

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Best Practices for a Marketing Database Cleanse

What’s involved in their maturity process? This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Having an accurate and up-to-date database.

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Price Discounting: The Impact from a Leadership Perspective

The Advantexe Advisor

Earlier this week, I shared a blog post called, “The Impact of Price Discounting on Gross Margin from a Business Acumen Perspective.” In it, we shared insights and ideas about how cutting prices can impact the business from the business acumen perspective, most notably gross margin and profit metrics.

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Google accused of downplaying ad price manipulation

Search Engine Land

The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. Advertisers are becoming increasingly frustrated with Google due to long-held suspicions around ad price manipulation and a lack of transparency. Why we care.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. Dig into our data-backed guide to learn: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention How can you speed it up?