Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages.

Customers 103

Customers Sell Campaign Engineering 103

ClickFunnels

JULY 27, 2021

The post How To Effectively Promote A Product To Customers appeared first on ClickFunnels. If you’re wondering how you can promote a product to your existing customers, then you’re already on the path to success. Existing customers are 50% more likely to try your business’s new product. According to Semrush …. What do you say?

Promote 264

Promote Product Customers Launch 264

ClickFunnels

JANUARY 30, 2022

The post The Top 5 Strategies To Sell Without Selling appeared first on ClickFunnels. This is where the “selling without selling” comes in. You don’t need to be super aggressive about promoting your product and pitch it at every opportunity. This is where the “selling without selling” comes in.

Sell 246

Sell Up-sell Networking Promote 246

Sales Gravy

OCTOBER 15, 2024

Victor offers valuable insights on how to leverage cutting-edge technology to boost your sales productivity, overcome common challenges, and achieve peak performance in 2024 and beyond. Value-Based Selling: One of the major challenges in sales is convincing prospects to see beyond the initial costs and focus on the long-term benefits.

Sell 98

Sell Pipeline Lead generation Networking 98

SaaStr

MAY 7, 2025

Dear SaaStr: Does A Founder Need To Sell Themselves in the Early Days? You Need to Prove You Can Sell It If you cant sell your product yourself, how can you expect anyone else to? But if you havent figured out how to sell your product to at least 10 customers yourself, you dont have a process for them to scale yet.

Sell 75

Sell Pitch Price Closing 75

Salesforce

APRIL 2, 2025

And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. Why are product-led sales important?

Product 86

Product Territory Sales Price 86

Veloxy

JANUARY 2, 2024

While you may want your sales team to focus on selling, they also spend much time on administrative tasks. Therefore, you must work smarter to improve sales productivity to help your organization increase revenues. In doing so, you can give your reps more time to sell while helping them reach more qualified leads.

Product 246

Product Territory Objectives and Key Results Sales 246

Salesforce

MAY 2, 2025

Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? Promotional pricing involves a temporary price drop on products or services.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Sales Gravy

FEBRUARY 4, 2025

Ask Jeb: How to Sell When Your Customer Has to Sell First Welcome to another Ask Jeb segment on the Sales Gravy Podcast! In other words, they must sell a project to their own clients before Zacks solution can come into play. Your product or service is secondaryimportant, but not top of mind until theyre assured of a win.

Sell 78

Sell Customers Contract Construction 78

PandaDoc

MAY 2, 2025

Your pricing and quoting strategy. Pricing isnt just a number you stick on a product or service. The structure and logic behind your pricing can nudge buyers toward larger deals, reinforce your value, and streamline the path to yes. One of the most overlooked levers? Its a narrative. A positioning tool.

Price 52

Price Drivers/motivators Legal Strategize 52

PandaDoc

MAY 12, 2025

Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Lets get started.

Price 52

Price A/B testing Non-Profits Legal 52

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense.

B2B 135

B2B X-functional Cross-sell B2C 135

Salesforce

NOVEMBER 19, 2024

So you’ve developed a great product, and you’re feeling confident about the value you’re bringing to market. Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate.

Price 52

Price Profit margin Territory Cross-sell 52

Sales Pop!

OCTOBER 21, 2024

2) Check for Store-Specific Discounts One of the best-kept secrets of sale shopping is hidden in the aisles of store-brand products. Often, supermarkets will discount their own brands more heavily than name-brand alternatives, offering comparable quality at a fraction of the price.

Price 130

Price Sales Promote Up-sell 130

Cerebral Selling

DECEMBER 5, 2024

Solution options are exploding: A seemingly endless supply of new products (along with their marketing) continues to flood the market. For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! That’s a compound annual growth rate (CAGR) of 41.8%

Pitch 130

Pitch Sales Retail Technology 130

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

B2B 120

B2B Contract Consult Price 120

Adaptive Business Services

OCTOBER 30, 2024

Mantra – a word or phrase that is repeated often or that expresses someone’s basic beliefs – The Britannica Dictionary – The following are the six simple business (selling) rules that I live by … You must be perceived as being different … It’s crowded out there. If they are not willing to meet with me in some fashion.

Sell 62

Sell Angle CRM Repeat business 62

Martech

AUGUST 6, 2024

It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. We won’t know until U.S.

Non-Profits 134

Non-Profits Engineering Price Market share 134

SaaStr

MAY 1, 2025

A bit of a product savant. A passion for the product and space that almost doesn’t make sense. "That early sales team … they have to be product gurus. If you wouldnt buy your own product from them, dont hire them. Have They Sold at Your Price Point? Do They Know How to Sell Without a Big Brand?

Trust 106

Trust Sales Up-sell Price 106

Anthony Cole Training

SEPTEMBER 2, 2022

In the world of selling, both of those definitions are relevant and important. Oftentimes, sales negotiation tactics seem to be related to price – giving or getting the best rate or fees for a product or service. Here is what we know to be true about rate or price reduction requests.

Negotiate 311

Negotiate Contract Price Sales 311

ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. And why not? What if it doesn’t work out?

Launch 244

Launch Sell Represent Sales 244

Hubspot

MARCH 12, 2025

SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Table of Contents What is SNAP selling? The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? I dont go there so their team can sell me random tools.

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Iannarino

JUNE 29, 2021

Early Advantages: Reputation and Products. The second strategy was to compete based on products and services. You might still start this pitch by sharing information about your company, but follow up by extolling the tremendous value in your products and services. Later Advantages: Pricing, Service, and Solutions.

Clients 344

Clients Price Prospecting Technology 344

ClickFunnels

OCTOBER 6, 2021

The post How To Sell Anything – A Practical Guide To Better Sales appeared first on ClickFunnels. Jordan Belfort and his blockbuster movie, The Wolf of Wallstreet, popularized the idea of being able to sell anything to anyone, a la “sell me this pen.”. Who is the target market that you’re selling to? Impossible, right?

Sell 215

Sell Up-sell Sales Follow-up 215

SaaStr

NOVEMBER 1, 2024

Figure out who you sell to, and why, and offer the options each customer segment wants. And that includes pricing. One caveat: if your product requires significant onboarding and business process change, monthly pricing sometimes just doesn’t work. Be flexible in the beginning at least.

Contract 105

Contract Price Up-sell Trust 105

SaaStr

JANUARY 1, 2024

So one thing that’s changed radically in SaaS over the past few years if everyone has realized to truly scale, you need to be multi-product. The Average Public SaaS Company has 35,000 Customers So at some point, you can’t just raise prices and add enterprise editions to keep mixing it up and growing.

Product 139

Product Cross-sell CRM Growth 139

Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% For instance, the highest-selling category, electronics, benefited from the highest peak discounts 30.1%

Retail 112

Retail Price Up-sell Sell 112

Martech

MAY 7, 2025

It should also sell its DFP platform, which publishers use to manage and serve ads. The DOJs proposal to force Google to sell off AdX and DFP strikes the core of Googles multibillion-dollar ad tech stack. Dropping Unified Pricing Rules to give publishers more control. Why we care. Catch up quick. Googles response.

Appointment 117

Appointment Negotiate Price Up-sell 117

Veloxy

JANUARY 7, 2025

Presenting: Showing the value of what you sell. How to Remove Salesforce CRM Friction Learn how to remove friction points tied to Salesforce, helping your sales team sell easier and faster. This preparation can allow them to cut down selling time. Common stagesinclude: Prospecting: Searching for potential customers.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Iannarino

OCTOBER 4, 2022

For example, many salespeople believe that sales success comes from working for a big, well-known company or selling an exceptional product. One factor salespeople weigh heavily is a good price, and by that, they mean a low price.

Price 269

Price Sales Sell Product 269

Partners in Excellence

APRIL 1, 2024

Most of the time, we and our customers think of value in terms of the price/cost. We present a solution, we define the price, the customer evaluates it against alternatives and it’s budget, then chooses to go forward or to do something else. Where we are lower priced, we compete solely on that low price.

Price 139

Price X-functional Presentation Represent 139

Search Engine Land

SEPTEMBER 19, 2023

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. Google tends “not to tell advertisers about pricing changes”, he added. Why has Google been tweaking search ad prices?

Price 142

Price Meeting Quota Engineering 142

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

Sell 189

Sell Inside sales Sports Cross-sell 189

SaaStr

NOVEMBER 6, 2024

50% of Users on Business “Side”, 50% Technical An interesting breakdown across their core products. Yes, Atlassian’s roots are selling to developers. Seat Expansion Driving Growth, Along with Cross-Sell of New Products Long live per-seat models and pricing! It’s split 50/50 at Atlassian.

Cross-sell 118

Cross-sell Price Growth Up-sell 118

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. On that day, discounts are expected to hit 30%.

Sports 125

Sports Retail Start-ups Up-sell 125

ClickFunnels

NOVEMBER 15, 2021

Want to get clarity on how to effectively sell online? Learn more: “9 Creative Ways To Effectively Promote A Product Online”. That problem is the same problem that your frontend product addresses (we’ll explain what a frontend product is later). Why sell anything at such a low price? Continue reading….

Lead generation 289

Lead generation Process Cross-sell Up-sell 289