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How agile marketing teams can work with AI

Martech

Well, that was in 1996, and as you can imagine, a few years later, they could no longer fight it because the world had changed. It seems like AI is causing that next paradigm shift. But I know there’s no way to stop progress, so we must be agile and adapt the way we’ve always worked.

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Order, Seller, Or Buyer Centric?

Partners in Excellence

Are you order, seller, or buyer centric? We do everything we can to position our products favorably, but the reality is the customer has probably made up their mind. It’s very efficient. It doesn’t require us to understand the customer, at least not deeply. Some are seller centric.

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Problem-Centric Selling vs Product-Centric Selling: It’s Time We Change the Way We Sell

A Sales Guy

For years, I mean for most of modern day sales, we have been taught how to sell and pitch our products. The product has been at the center of all that is sales, and unfortunately, it’s a problem, and we need to stop. It’s time we flip the script for real.

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3 ways to be an adaptive leader in an agile world

Martech

We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant.

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9 Things Terribly Wrong With Sales Today: We’re Not Problem Centric

A Sales Guy

Too Product-Centric and Not Problem Centric. Too much reliance on selling tools. Little respect for prospects and buyers time. In post three, I’m tackling how the culture of sales is broken. In many ways, I argue it’s never been “right” or fixed. Lack of Coaching.

Sales 116
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The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

In celebration of over 50,000 copies of Gap Selling sold, I wanted to take a moment and highlight other books that influenced my perception or help expand on concepts within Gap Selling. Reading Gap Selling is a start to changing the way we sell, but the truth is, it is a sophisticated and inherently difficult sales approach.

Sales 166
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Did martech break B2B marketing?

Martech

Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? It was the early aughts. And martech was about to turn the world on its head. “We just signed up for this Eloqua thing. We need you to set it up, and figure out how we use it.”

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