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Google testing ads between organic results?

Search Engine Land

Patrick Stox, Ahrefs product advisor, technical SEO and brand ambassador, first noticed that sponsored posts have started appearing where the third and fifth organic positions normally run. However, this is potentially more bad news for SEOs as Google continues its ongoing trend of removing and minimizing organic search real estate.

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Why we should set higher standards for content production

Search Engine Land

If you want your content to do more than take up SERP real estate, you need to add flavor to the articles that you publish. When we think of content like search engines, we can let the user experience suffer. The post Why we should set higher standards for content production appeared first on Search Engine Land.

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Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

For a stable presence in search results, improve your product, know your target audience, and ensure your content addresses their needs. Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting. Focus on these key areas to future-proof your SERPs in 2024.

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3 Instagram video ad tips to captivate your audience

Search Engine Land

Simply adjusting the orientation of a video to fit the vertical format is the easy part; the true impact lies in leveraging the vertical real estate to its fullest potential. These tools enhance the user experience and surface valuable insights into your audience’s preferences.

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How Homethreads is leveraging data to create a new customer experience

Martech

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. I can’t give away too much, but user experience for sure.

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Local search in 2024: Key trends and tactics for marketers

Search Engine Land

Google’s recent introduction of AI in maps exemplifies this approach, harnessing LLMs to interpret conversational queries and recommend relevant places tailored to users’ interests. Dig deeper: Future-proofing digital experience in AI-first semantic search 2. Search intent and behavioral signals.

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This day in search marketing history: January 19

Search Engine Land

According to Google: If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.