Hubspot

MARCH 25, 2015

Ever heard of the computer language called SQL? SQL happens to be one of the best and most popular tools out there for doing just that. SQL stands for Structured Query Language, and it''s used when companies have a ton of data that they want to manipulate in an easy and quick way. Why Use SQL? I could never do that.".

SQL 78

SQL Structured Query Language Start-ups Follow-up 78

Martech

AUGUST 27, 2024

Utilize natural language queries : Ask natural language questions to your datasets and let AI generate the necessary SQL queries. This is the obvious choice for cutting-edge organizations where customer data and proprietary predictions are part of the product.

Government 129

Government SQL Technology Technology 129

Partners in Excellence

JUNE 8, 2025

The product focused, MQL to SQL to SDR/BDR to AE to Demo to AM to Close to Retain to Renew has been breaking down. And when they don’t fit, we tend to ignore those things–often to our detriment. Things change, the models that served us well, fail us.

GTM 81

GTM SQL Presentation Customers 81

Sales Hacker

OCTOBER 11, 2024

Product : Vanta Your deal is almost closed, and all that’s left is the security review. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. Churn is influenced by metrics like product usage, QBR frequency, and expansion opportunities.

GTM 112

GTM X-functional Pipeline Construction 112

Sales Hacker

MAY 27, 2020

There’s a dominant, new trend in sales qualification, and it’s quickly replacing the traditional MQL and SQL lead filtering systems, particularly in the SaaS space. It’s called Product qualified leads (PQL). Those leads are then filtered out and sent to the sales team to form your sales qualified leads (SQL). But what is a PQL?

Conversion 117

Conversion Product Closing SQL 117

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Our head of sales also has two primary KPIs: new revenue and CR from SQL to the client. Why did we choose these KPIs?

Product 135

Product Contract Drivers/motivators SQL 135

Martech

AUGUST 7, 2024

Typically, these platforms offer a CMS, intelligent content and product recommendation tools, sometimes an integrated CDP, sometimes a digital asset management (DAM) system. I’d need to look at their current product offerings, but anyway that’s how they started out.” ‘Lakehouse’ seemed pretty close.

SQL 122

SQL Customers Drivers/motivators Gaming 122

ConversionXL

SEPTEMBER 17, 2018

For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Python, SQL, JavaScript, and Bash were created by different computer scientists in different circumstances.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

Salesforce

JANUARY 26, 2024

This is the thrust of converting marketing qualified leads to sales qualified leads (MQL vs. SQL). What is a sales qualified lead (SQL)? MQLs vs. SQLs Where does an MQL vs. SQL fall in the sales funnel? What is a sales qualified lead (SQL)? SQL: A lead that demonstrates a clear intent to buy.

SQL 59

SQL Sell Pitch CRM 59

SaaStr

APRIL 12, 2025

This is where having a clear definition of a Sales Qualified Lead (SQL) or Sales Qualified Opportunity (SQO) becomes critical. Pain Point Identified : The lead has a clear problem that your product can solve. For example: Budget : Does the lead have the budget to buy your product? company size, industry, geography, etc.).

SQL 46

SQL Pipeline Contract Meeting 46

Martech

JULY 16, 2024

It’s become a core piece of product strategy among many leaders in the space. Segmentation and queries can be completed by asking the CDP AI agent instead of building a SQL query or even using logical operators. Customer data platforms (CDPs) are not immune from this hype and excitement.

SQL 65

SQL Contract Customers Conversion 65

Hubspot

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Table of Contents What Is a Lead List? This investment has helped me time and time again.

Territory 83

Territory Cold Call SQL Campaign 83

Veloxy

NOVEMBER 15, 2022

go here ) Attempting to use ABS when you have minimal data on clients and feel unsure about product fits will usually backfire. Identify your Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL). It will ultimately make their jobs far easier and more productive, not least because happy workers are better workers.

Sell 246

Sell Objectives and Key Results SQL B2B 246

SaaStr

MARCH 17, 2020

Fortunately, our friends and partners at Pendo put together a video and summary of 21 product announcements that were scheduled for Annual. Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Blissfully . ProfitWell.

Product 84

Product SQL Launch Price 84

ClickFunnels

NOVEMBER 9, 2021

They are part of your target market, but it’s yet to be seen if they’re immediately interested in purchasing your products or services. They’ve got some degree of interest in your products or services. SQL (Sales Qualified Lead) — These are leads that have connected with your sales team and are ready to buy. Education: $65.69

Lead generation 255

Lead generation Price Appointment Niche 255

Salesforce

FEBRUARY 13, 2025

You dont have to train people up on SQL (which has a steep learning curve), or the marketing tool (which could take a lot of time to get trained on). For example, you can add an image in an email for all customers living in, say, New Jersey who bought your product and attended a webinar.

SQL 115

SQL Healthcare Growth CRM 115

Martech

MAY 29, 2024

The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates. Increasing volumes of leads to hit SQL outcomes as the tactic becomes increasingly saturated. Content being warped and watered down to make it mass appeal in lead gen campaigns.

SQL 139

SQL GTM B2B Pipeline 139

Sales Hacker

MAY 9, 2019

There are three models of target setting for a platform product with an average contract value (ACV) of $25k: 1) Top-Down Target Setting: You take the number you wish to achieve, say $4M in ARR, and divide this by the number of salespeople. 40,000/150 = $267/SQL. Or rather $250/SQL. We then pay less per SQL – say $150.

SQL 110

SQL Commission Customers Non-Profits 110

Veloxy

NOVEMBER 17, 2021

MQLs, Marketing Qualified Leads, are potential customers who have engaged with your company’s marketing in a way that demonstrates product interest. SQLs, Sales Qualified Leads, are MQLs that are vetted by the sales department. Consider what prospects may say that keeps them from buying the product or service.

Process 162

Process SQL Objectives and Key Results Contact 162

SaaStr

SEPTEMBER 22, 2020

According to CEO Kimball, there are three stages for this: #1 SQL has been evolving for 40 years. We are now entering a new phase, where the relational SQL model is being married with NoSQL scalability redundancy. There is a tight interplay between cloud and open source when it comes to developer-facing products like databases.

SQL 126

SQL Technology Technology Service 126

Martech

JANUARY 25, 2024

GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc.

SQL 119

SQL Campaign Launch Customers 119

Martech

OCTOBER 16, 2024

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). If, say, you’re an outerwear CPG brand, using a product page trigger to send a personalized survey (e.g., It also provides great material for automating follow-ups.

SQL 125

SQL Appointment Follow-up Retail 125

Partners in Excellence

NOVEMBER 3, 2020

We have an entire alphabet soup of metrics, including MQL, SQL, ARR, ACV, TCV, NPS, MRR, LTV, CAC, Churn, and XYZ (OK, I made that up—I think). But if we force her to get to 3X, we may actually decrease her performance and productivity. She has high average deal values and her win rate is 40%. She only needs a 2.5X pipeline.

SQL 149

SQL Territory Pipeline Quota 149

Heinz Marketing

MAY 12, 2025

Campaign Goal Recommended Channels & Tactics Brand Awareness LinkedIn ads, webinars, video, blogs Lead Generation Gated content, Google ads, paid social, webinars Pipeline Acceleration Case studies, ABM plays, retargeting, 1:1 sales outreach Retention/Expansion Email nurture, customer webinars, product updates 7.

Campaign 67

Campaign CTR SQL A/B testing 67

Martech

JUNE 4, 2024

And back then, I got HockeyStack for Cognism and what they did was to match my LinkedIn impression data with my conversion data, on the MQL level, SQL level and revenue level. And, obviously, the most exciting and most juicy thing to be fair is the conversion rate from MQL to SQL. And they said, “Yes. We can do that.”

SQL 124

SQL Lead generation Education Pipeline 124

Martech

JANUARY 15, 2024

We spoke with Jay Wilder, VP product marketing at Salesforce Marketing Cloud, about the significance of the new offerings. ” Traditionally, he explained, there has been a translation process, beginning with a business objective and then involving SQL queries to databases — “a continuing manual process.”

Retail 119

Retail SQL Referrals Promote 119

Sales Hacker

DECEMBER 4, 2017

To make sense of all this Slack madness, we’ve decided to breakdown our top picks of slack integrations for sales & marketing productivity. Top Benefits of Using Slack Integrations for Sales & Marketing Productivity. Need to brush up on product knowledge? Good thing more than six million users are now getting some.

Product 81

Product Contract CRM SQL 81

Salesforce

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. Big data, big insights, finally!

SQL 110

SQL Retail Service Represent 110

Partners in Excellence

NOVEMBER 14, 2019

Every organization I meet has a whole alphabet soup of metrics.

SQL 114

SQL Quota Appointment Pipeline 114

Martech

OCTOBER 26, 2023

Generative AI could have a big and positive impact on product reviews. Consumers would also appreciate AI assistance in the Q&A section of product websites. Consumers would also appreciate AI assistance in the Q&A section of product websites. Inuvo’s Audience Discovery Portal 2.0

SQL 121

SQL Appointment Launch Relationship building 121

Hubspot

MARCH 27, 2020

When the two software work together, your company will convert more MQLs to SQLs and make more sales. In fact, marketing automation software can increase sales productivity by 14.5%. It can help you discover why leads aren't moving from MQL to SQL or why prospects aren't closing.

CRM 100

CRM SQL Pipeline Prospecting 100

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . While they knew that—and that might seem weird—I did start my career as a sales development representative (SDR) selling demand generation SaaS products. But I soon found out our real challenge was monetization.

SQL 101

SQL B2C B2B Closing 101

Sales Pop!

FEBRUARY 29, 2024

It’s about prioritizing security as a fundamental component of the product’s quality, not as an afterthought or a box to be checked at the project’s end. These standards guide developers in avoiding known vulnerabilities, such as SQL injection or cross-site scripting, by promoting best practices in coding.

SQL 130

SQL Legal Trust Technology 130

Heinz Marketing

APRIL 18, 2022

I run the marketing for the SharpSpring product and SharpSpring is a full blown marketing automation and CRM platform. What we do is, as a product, we’ll do full funnel all the way from beginning to end. Eric : Brand absolutely is the core product or the core outcome of doing demand well, right? I appreciate it.

Pipeline 97

Pipeline SQL Contact Sales 97

Martech

APRIL 9, 2024

Segment and activate quickly : You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. You can use first-party data, combined with AI-powered product interest scoring from Marketing Cloud , Sales Cloud and Service Cloud , and product usage data from your own apps to reach more customers.

SQL 118

SQL Cross-sell Campaign Trust 118

Martech

JUNE 14, 2024

CTO Don Schuerman’s take on Pega’s own solution was admirably clear-headed: “I think Knowledge Buddy is well-designed and solves a lot of enterprise problems [but] I am not under the illusion that it’s the only RAG -based product that’s going to be sold. It can make product or content recommendations.

Gaming 126

Gaming SQL Government CRM 126

Hubspot

SEPTEMBER 15, 2020

Additionally, when compared to sales qualified leads ( see below ), your marketing team can measure how many MQLs become SQLs and then customers. Sales Qualified Leads (SQL). An SQL is a prospective customer that's ready to talk to someone on your sales team.

SQL 101

SQL Referrals Campaign Growth 101