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SAP moves to a composable commerce offering

Martech

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. The post SAP moves to a composable commerce offering appeared first on MarTech.

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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. What our new Data Cloud updates mean for your business As you explore how first-party data advertising can help your company, we want to make sure we tell you both the what and the why behind these new innovations.

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Salesforce updates Einstein 1 Platform with unified business data

Martech

Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform. Einstein 1 Platform provides conversational AI to every cloud, including sales, service, marketing and commerce. Click here to take the survey Data Cloud Vector Database.

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Salesforce announces new Commerce Cloud integrations

Martech

Salesforce today announced a series of embedded apps and integrations aimed at spreading Commerce Cloud across marketing, sales and service channels. The days when one channel is used for the discovery of products and services and requires a transition to a separate channel for purchases, will soon be far behind us. Get MarTech!

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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. They have a portfolio of approximately 16,000 products. Salesforce Sales Cloud would be installed as a CRM.

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Salesforce, Google partner on local commerce

Martech

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The distinction between digital and real-world commerce continues to collapse. Embedding commerce in discovery. Why we care. In your inbox.

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Salesforce launches pilot NFT cloud

Martech

With Salesforce Connections taking place in person this week, the cloud-native vendor dropped a long list of announcements about its Commerce and Marketing Cloud offerings, including a pilot NFT cloud under the Commerce umbrella. NFTs for Commerce. Other Commerce Cloud announcements.

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