Salesforce

APRIL 14, 2025

Small and medium-sized businesses (SMBs) and startups can reap the benefits of a good referral program. Lets check out how to build an effective referral program and some fresh ideas to make it even better. What well cover: Whats a referral program? Why do referral programs matter for small businesses?

Referrals

Salesforce

AUGUST 29, 2024

However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.” This could mean partnering with a relevant influencer to grow your account or promoting your social presence via ads or other channels like email marketing.

B2B

Search Engine Land

JULY 10, 2024

Higher conversions from referral traffic: When your site is optimized for conversions, any referral traffic generated from backlinks is more likely to convert. Promote your content upgrade by contacting industry influencers and bloggers and asking them to link to your resource.

A/B testing

Martech

JULY 21, 2025

Personalization engines can serve up resources that address specific concerns rather than generic promotional messages. Transformation and shared purpose: Creating true champions The most powerful brand advocates aren’t motivated by referral bonuses — they’re driven by a sense of meaning.

Referrals

SaaStr

AUGUST 11, 2025

To properly gather and use NPS (Net Promoter Score), you need to focus on three things: **execution, automation, and actionability.** Break down the results by promoters (9-10), passives (7-8), and detractors (0-6). Are promoters mentioning specific features? For example, do promoters renew at a higher rate?

Referrals

Hubspot

JULY 22, 2024

I've sent business emails for everything from driving referrals to flexing my expertise for prospects to delivering cold pitches — along with a host of other purposes. Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal. Push your value proposition.

Clients

SaaStr

JULY 26, 2025

One in five Toast deals comes from referrals. Channel Partnerships Are Distribution, Not Just Lead Gen Beyond Simple Referrals : Toast has built deep partnerships with companies like US Foods (food distributor) that go both ways. How to Leverage This : Toast reps become “the mayor of their patch.”

Territory

Heinz Marketing

JUNE 25, 2025

Key ones include: Net Revenue Retention (NRR) Expansion Revenue (upsell/cross-sell) Customer Lifetime Value (CLV) Advocacy Rate (reviews, referrals, testimonials) Product adoption/usage Time-to-value (TTV) 2. How do I measure Net Promoter Score (NPS)? CLG metrics focus on post-sale impact.

B2B

Search Engine Land

JULY 29, 2024

GEO tracks referral traffic from AI engines, cited sources and response structures to understand how AI-driven platforms prioritize and display your content, informing optimization tactics. Performance tracking: SEO tracks keyword performance, rankings and other organic search metrics to apply to optimization strategies.

Engineering

Hubspot

JULY 23, 2025

Then, I ask for a review or referral after we’ve delivered early wins. And retention turns customers into promoters. My metric: If expansion or referrals aren’t happening, it’s not a product problem — it’s a journey gap. I also share customer success tips via email to keep teams inspired.

SQL

Hubspot

JANUARY 14, 2025

By engaging with selling in this way, sales champions not only strengthen client relationships but also open the door for upselling , cross-selling , and referrals. Moreover, showcasing commitment to the prospect and their success turns them from customers to advocates, driving future growth for your company.

Negotiate

RingDNA

MARCH 26, 2025

It also directly affects the professional opinion your network forms about you, which in turn, affects how likely you are to get sales referrals and other opportunities. After all, your LinkedIn network is vitally important for sales referrals, prospecting and other activities. (By But with a referral, you can hit the ground running.

Closing

Search Engine Land

JULY 24, 2024

The one with a referral pie chart overwhelmingly weighted toward “Google.” These campaigns have traditionally been launched on social media and then promoted on paid. Therefore, it should also be no coincidence that the “biggest losers” in search are often the ones that exclusively rely on it too much.

Gaming

PandaDoc

JUNE 26, 2025

Foster a culture of learning It’s important to promote an environment of knowledge-sharing and continuous growth and improvement. What’s even better? A CPQ (configure, price, quote) tool that can smooth out the quoting process and can integrate directly with your CRM.

CRM

Martech

JULY 18, 2025

Every email has a purpose beyond promotion. ” Share product care tips, invite feedback and offer a referral bonus. Campaigns push messages out indiscriminately and these have their uses. Lifecycle engagement pulls the customer in with contextual, timely communications.

Campaign

Highspot

JUNE 19, 2025

Successful customer engagement strategies have a direct impact on your revenue growth, leading to additional purchases, referrals, and increased customer lifetime value. Stronger customer acquisition through advocacy and referrals Engaged, loyal customers are far more likely to become brand advocates. Those are high-level benefits.

GTM

Sales Hacker

JANUARY 7, 2025

Because there is a chapter after the outcome or the promotion or whatever. We’re always in a rush to get to the outcome or the next step, but like, you know, it sounds cliche, but like that journey and that progression is where you’re actually developing all of the skills that will in turn serve you for that next chapter.

GTM

Sales Hacker

MAY 7, 2025

How do they experience your company, and how can you provide the best value possible so that you keep that customer and they grow with you and they become a referral. And probably the same goes for founders too, hiring their first kind of executives and promoting. Once they become a customer, then how do they experience your products?

GTM

Sales Hacker

MAY 7, 2025

How do they experience your company, and how can you provide the best value possible so that you keep that customer and they grow with you and they become a referral. And probably the same goes for founders too, hiring their first kind of executives and promoting. Once they become a customer, then how do they experience your products?

GTM

Hubspot

JANUARY 3, 2025

We also implemented an employee referral program, which brought in skilled candidates through trusted recommendations, Stevens says. Another option is to offer coupons in exchange for emails (to send promotional emails). This provided us with case studies and testimonials and helped build a network of referrals.

Networking

Salesforce

APRIL 29, 2025

For example, an online store that sells handmade jewelry, starts offering free shipping and promoting its products on social media. Challenge: Insufficient marketing and promotion : If people dont know about your product, they wont buy it. Focus on high-impact, low-cost marketing strategies like referral programs, and partnerships.

CRM

Highspot

JANUARY 23, 2025

Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training. Go-to-market training arms you with the knowledge to tackle the four Ps of marketing: product, pricing, promotion, and placement. It’s a tough lesson, but one many startup and enterprise companies have learned the hard way.

Go To Market

Martech

JUNE 3, 2025

A Washington State court recently upheld a consumer complaint accusing Old Navy of using deceptive subject lines on emails promoting a deadline-driven campaign. You don’t promote fearmongering. In the United States, this tactic might be illegal, too. ” Hidden fees and trick pricing : Surprise charges at checkout.

Commission

SaaStr

MAY 24, 2025

Strong Referral Program One out of five deals at Toast comes from referrals, highlighting the importance of social proof in their sales process. Promotion from Within Culture Toast promotes from within as part of their sales strategy, with 25% of the sales organization being promoted in the last 12 months.

Quota

Martech

JUNE 16, 2025

Referral traffic analysis: As LLMs may lead to increased “dark traffic” (traffic that is difficult to attribute), analyzing referral sources and understanding how users arrive at a site will be essential for optimizing marketing efforts. purchases, sign-ups) will be critical.

A/B testing

Salesforce

APRIL 4, 2025

While marketing in many organizations has become synonymous with messaging and promotion, theres more to it in this age of customer relationships. They often have more questions, and dont forget that they are prime to make referrals and recommendations. This often means lots of cross-functional collaboration.

Objectives and Key Results

Salesforce

NOVEMBER 26, 2024

But instead, it probably looks like this: you don’t know where to start with AI, send generic email promotions and hope someone opens them, and you manually do tasks that require a lot of time. It can be tough to align our expectations and realities.

Customers

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. We did not see the same detrimental results in the prospect version of the newsletter, where we led with non-promotional content and placed the partnership piece further down.

B2B

KO Advantage Group

JUNE 11, 2018

Referrals are a great way to build business however they can drown out potential clients. It may have been a solely referral world before the new millennia but business needs constant adaptation. Referrals are one stop along the road to client growth. Salesforce reminds us that customer and employee referrals had a 3.63

Referrals

Hubspot

MARCH 21, 2025

Those sales transformed from direct to indirect the moment that consultant signed a referral agreement with my company. In return for sending clients our way, we agreed to pay a referral commission. Over the next 24 months, that agreement proved to be a huge source of sales for me and a nice monthly commission for the referrer.

Sell

Martech

APRIL 17, 2025

CleverTap acquired rehook.ai, a startup offering promotions automation. rehook.ais solution manages coupons, discounts, gamification, loyalty programs and referrals. This acquisition integrates promotions into CleverTaps customer retention platform, combining analytics and engagement.

E-commerce

Hubspot

JUNE 2, 2025

At the same time, 91% of customers express willingness to make a referral, but only 11% of salespeople actually ask for them. In my mind, this chasm between referrals and requests is the biggest opportunity in sales today. Build a referral flywheel. Add context immediately. And if you ask me, thats the future of sales.

Cold Call

Salesforce

APRIL 16, 2025

Often, sales managers are promoted for being good at the tasks and conversations around closing deals. They’re not promoted because they know how to manage human beings. Develop the soft skills of sales management People say the soft skills are the hard skills. And when it comes to management, this is accurate.

Technique

Salesforce

NOVEMBER 16, 2023

This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey.

Referrals

ClickFunnels

OCTOBER 21, 2021

Referral Rewards. That’s the power of having a referral program — it encourages your most loyal customers to refer their friends and family to your business by offering them rewards for doing so. AirBnB created a famous referral program that skyrocketed them to massive success…. Even Tesla created a referral program!

Lead generation

Sales Hacker

AUGUST 11, 2021

We found it in referral selling. Leads with a trusted referral were 82% more likely to SAL than ones that did not come through the referral network. Referral selling is resource-intensive, so it doesn’t work for smaller deals. Once we knew who we were targeting, it was time to take stock of our referral opportunities.

Referrals

Martech

JULY 15, 2021

AmEx takes their MGM referral program to another level . American Express’s referral program, known as “Member-Get-Member” (MGM) is nothing new, of course. The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Chris Wood, Editor.

Referrals