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Why Are You Still Using Your Old Playbooks?

Partners in Excellence

We promote our best people into front line management roles, yet fail to provide the coaching, training, and development. We have to reorganize everything we do around a digitally led, sales supported customer engagement process. We spend millions on tech stacks, but still struggle with CRM compliance.

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Crafting a Winning Go-to-Market Strategy

Highspot

In a successful GTM strategy, stakeholders collaborate to create a cohesive plan that addresses product development, market positioning, promotional activities, sales execution, and customer support. Tailors marketing and sales efforts to address specific customer needs and preferences.

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Crafting a Winning Go-to-Market Strategy

Highspot

In a successful GTM strategy, stakeholders collaborate to create a cohesive plan that addresses product development, market positioning, promotional activities, sales execution, and customer support. Tailors marketing and sales efforts to address specific customer needs and preferences.

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I Was Wrong. NPS is A Great Core Metric.

SaaStr

Back then, I wrote that when I was a SaaS founder, I thought Net Promoter Score (“NPS”) was a somewhat dumb, Big Company metric. And importantly — use it for a cross-functional discussion across Sales, Support, Customer Success, Marketing, Engineering, and Product. I was wrong. Share it with everyone.

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Pt II: Chamber Media Wasted 50k Dollars of Our Money and Wanted More

A Sales Guy

A salesperson in a “Low Sales Support Group.” They literally didn’t know what they were promoting and used a video that had nothing to do with training. The post Pt II: Chamber Media Wasted 50k Dollars of Our Money and Wanted More appeared first on A Sales Guy. Their one big idea? That was it.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Sales Pop!

Pre-sales engagement: Salespeople can influence customer perception from the very first interaction. Post-sales support: The role of sales doesn’t end with the closing of a deal. Following up, addressing post-sale concerns, and ensuring customer satisfaction are vital for fostering loyalty and repeat business.

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11 essential sales pipeline metrics you should be tracking

Salesmate

Your sales pipeline covers every stage of the customer acquisition process from leads to after-sales support to repeat business. To be successful in sales, you need to track specific sales pipeline metrics. Are there issues quality, lack of availability, or poor after-sales support?

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