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6 tips for creating a winning email marketing calendar

Martech

Optimize your timing When it comes to your calendar, the further ahead you plan, the better. Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. Remember, you don’t want to dilute any promotions. It’s not just a schedule – it’s a roadmap to success.

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Advertising in local markets: A playbook for success

Martech

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Local campaign costs are lower, enabling brands to invest strategically within targeted locales. There are also national brands that want to expand in specific local markets. New competitors.

Retail 116
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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

My job was to elaborate the answer to an RFQ for a new type of system providing new data-oriented services to subscribers of phone services over the switched telephone network (a kind of forerunner to the internet). I was nominated the Product Manager for operator platforms and customer premises equipment for this new service.

Customers 139
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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. Keep that report to share with your boss when you approach them to discuss your promotion. Know the magic.

Promote 141
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Want to maximize revenue? Align your sales and service teams

Salesforce

With today’s customers expecting seamless service, personalized interactions, and solutions that anticipate their needs, smooth partnerships – including those between sales and service – within businesses are crucial. After all, they often have different metrics and KPIs, strategies, and even technology platforms.

Service 52
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How work management tools are connecting marketing teams and processes

Martech

We noticed that a lot of our users were using Monday.com for marketing purposes such as project planning, strategic planning, SEO, rebranding campaigns and product launches,” said Galit Avior, a product manager for the company. The company found marketers were also using the general Monday.com OS for events planning.

Process 112
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The Complete Buyer’s Guide for Outbound Managed Services

Cience

As sales processes become increasingly complicated, more companies are opting for outbound managed services. Despite the growing interest in outbound managed services, many companies still experience difficulties in choosing a competent provider. Why does my company need outbound managed services? You can download it here.

Service 52