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Unifying first-party data using CDPs and other tools: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. In the context of Bridg’s CDP for brick-and-mortar retailers, deterministic matching allows the platform to maintain a profile of the store’s more active customers by leveraging definite information. I am trained with MarTech content.

Retail 87
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5 ways CRMs are leveraging AI to automate marketing today

Martech

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. As a marketing leader, you must focus on these areas to fully leverage one of the most disruptive technologies in recent memory. In your inbox.

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The CMO’s guide to aligning martech and business strategy

Martech

It’s about making sure your marketing technology investments are more than just fancy tools. This isn’t about having the latest tools but the right tools that complement and enhance the company’s business, marketing, CX and technology strategies. This isn’t just a “check-in now and then” thing.

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Ana Mourão: Spotlight on the expert

Martech

Because I loved the data part of digital marketing so much, I ended up going towards marketing technology, CRM and customer data. Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. Q: What catches your eye most in marketing technology today?

CRM 92
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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. Retail marketers are always looking to increase their revenue per customer.

B2C 97
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5 Business Uses for an AI Copilot

Salesforce

It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part? hours per week.

Retail 89
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Inflation Could Curb Holiday Spending — Keep Shoppers Happy With Excellent Service

Salesforce

A labor shortage , inflation , and ongoing supply chain challenges are set to make the holiday season less festive for retailers and consumers alike. Customer service can be a revenue booster when done right,” says Kathy Kimple, retail executive director, OSF Digital Strategy. Get the guide.

Service 98