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Google issues search ranking penalties through manual actions

Search Engine Land

Here are the steps you can take according to Google: Expand the manual action description panel on the report for more information. See the type and short description of the issue, and follow the “Learn more” link to see detailed information and steps to fix the issue. In your reconsideration request, describe your fixes.

Technique 137
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Google publishes Performance Max developer guide

Search Engine Land

The document is aimed at helping developers access the necessary information to build PMax integrations more easily. For developers working on PMax integration, this guide consolidates all necessary information into one convenient location. Read Google’s announcement in full for more information. Why we care.

Retail 105
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Why it’s time to rethink your feedback emails and how to do it right

Martech

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. But something’s askew here.

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9 strategies for removing negative content from the web

Search Engine Land

If your removal request is denied, the best option will be to respond and/or suppress the harmful content. Personally identifiable information (PII) and doxxing Notifying Google about false and defamatory content containing personal information can result in removing the links from search results. Identification numbers (e.g.,

Legal 122
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7 tips to improve your website speed in 2024 by DebugBear

Search Engine Land

Analyze a network request waterfall for your website A request waterfall visualization can tell you exactly what happens when opening your website. When do resources start loading, and how long does each request take? This information can serve as the basis for identifying the highest-impact optimizations.

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TikTok testing virtual influencers for video ads

Search Engine Land

However, this feature is still in its testing phase so everything is subject to change, reports The Information. TikTok did not immediately reply to Search Engine Land’s request for comment. Read How Advertisers Can Leverage AI and Automation at Scale for more information on how to implement AI into your ad strategy.

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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

Whether it’s downloading a whitepaper, requesting a demo, or signing up for a webinar, make sure your CTAs are visually appealing, prominently displayed, and aligned with the recipient’s stage in the buyer’s journey. The language model is based on content from MarTech embedded on top of ChatGPT.