Sales Hacker

MARCH 1, 2024

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. The B2B playbook is changing. How do you make it work for you?

GTM 71

GTM Launch B2B Growth 71

Hubspot

NOVEMBER 28, 2023

Table of Contents How can Sales and Marketing collaborate? They understand the intricacies of customer pain points, their desires, and the terminologies of the most impactful content. Enablement Content Enablement content sits at the crux of successful sales and marketing alignment. The result?

Objectives and Key Results 71

Objectives and Key Results SQL Sales Campaign 71

Highspot

OCTOBER 21, 2022

And, even more alarmingly, buyer needs and behaviors seem to be moving way ahead of the sales learning curve. Only 32% of B2B buyers feel sales reps are surpassing expectations (that is, going above and beyond what’s necessary to secure buyer business). Sales is the engine that powers your company.

Quota 75

Quota Construction Sales Pitch 75

Highspot

OCTOBER 13, 2020

Dedicated to creating high-value content for every stage of the customer journey, a content marketer’s role is well-defined. What is the difference between sales enablement and content marketing? How does content marketing help sales enablement? The three types of sales enablement content.

Sales 96

Sales Launch Closing Pitch 96

PandaDoc

APRIL 24, 2023

Sales enablement techniques include using coaching, relevant content, training, and technology to help sales agents onboard, improve their sales skills, and sell more and faster. The role of sales enablement leaders is to increase the productivity of their sales teams in a measurable way. Content Let’s kick off with content.

Objectives and Key Results 52

Objectives and Key Results Sales Cross-sell CRM 52

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level.

Territory 101

Territory Price Campaign Strategic planning 101

ConversionXL

JANUARY 18, 2022

In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty. It sets your priorities and guides all decision-making across the business. Image source.

Campaign 128

Campaign Trust Hospitality Growth 128

Heinz Marketing

SEPTEMBER 9, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Check out the previous quick start guide posts on ABM orchestration content amplification. What types of content does the platform support? Without further ado…. Today’s post is about Marketing Automation.

B2B 129

B2B Objectives and Key Results CRM Campaign 129

ConversionXL

APRIL 18, 2019

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. Optimizing for intent is the long play, for Google and your site. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. Website. “

UX 126

UX Engineering Click Through Rate Follow-up 126

ConversionXL

NOVEMBER 3, 2016

You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. In B2B, it’s often far more complex in terms of the content marketing for conversion than B2C. It’s called Optimizing for B2B.

B2B 110

B2B Conversion B2C SQL 110

Hubspot

AUGUST 1, 2023

Table of Contents How Sales Teams Use AI to Save Time Tools to Help You Save Time Tips for Saving Time with AI How Sales Teams Use AI to Save Time Sales teams using AI for prospecting and manual tasks can save up to four hours daily. However, for sales, your chatbot is more than just an email composer or content machine.

CRM 55

CRM Cold Call Price Sales 55

Outreach

APRIL 22, 2021

A successful strategy is measurable and responsive to customer needs, allowing you to collect feedback, input, and relevant customer performance data to pivot your plan accordingly. With an active customer base, companies may see various improvements across the company: Improve the Overall Customer Experience.

Conversion 52

Conversion Customers Pitch Cross-sell 52

Highspot

APRIL 2, 2020

How to build and measure a sales operations strategy. Sales ops frees up bandwidth for sellers to then use these resources to improve their performance. Sales enablement focuses on preparing reps for buyer engagements by managing sales training and readiness programs, sales content, and other knowledge-based programs.

Non-Profits 75

Non-Profits CRM Territory Cross-sell 75

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. For the record, I don't agree.). PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

Gambling 101

Gambling CTR Education Campaign 101

The Bridge Group

MARCH 9, 2018

I want to share one company’s journey. They were able to identify lookalike companies and map them against this framework. Next, they moved to mapping out prospect personas. What content do we have/need that will allow for 1:1 communication with these buyers? No doubt, the technology behind ABx is amazing.

Territory 45

Territory Contact Appointment Trust 45

Heinz Marketing

JUNE 3, 2019

When we think about specially, about sales and marketing and even customer success in a lifetime journey perspective… when you’ve got sales and marketing working together, it’s fine to say we have the same objectives but then you have to figure out what does that look like on Tuesday? Operationally, not always so easy.

Pipeline 60

Pipeline Sales Objectives and Key Results B2B 60

Hubspot

FEBRUARY 17, 2015

but it''s actually a crucial component of the buyer''s journey. Below I''ll walk you through the four most common mistakes marketers make when trying to measure brand awareness. Below I''ll walk you through the four most common mistakes marketers make when trying to measure brand awareness. (If

Referrals 75

Referrals Campaign Launch Clients 75

Search Engine Land

DECEMBER 6, 2023

Search engines, media and blogs are key touchpoints in the online consumer journey that influence buying or content consumption behavior. At any stage of the buyer’s journey, from learning they have a problem to purchasing, the audience can use search engines to answer their questions. Here’s how.

Objectives and Key Results 116

Objectives and Key Results Technique Engineering Strategize 116

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. Resources for learning more about marketing analytics. Marketing analytics is an umbrella term used to describe the processes and technology involved in measuring a company’s marketing activities. Key goals of marketing analytics.

Campaign 131

Campaign Objectives and Key Results CTR Technology 131

ConversionXL

JULY 17, 2014

Probably half the funnel setups I come across are broken. Start with a manual walk-through of the site, and map out the funnel URL structure. Your website is leaking money. Everybody’s is. The first step toward plugging the leaks is identifying WHERE the leaks are. Google Analytics can provide answers. #1: How do you do that?

Conversion 132

Conversion UX Start-ups Construction 132

Sales Hacker

JUNE 28, 2021

We’re seeing marketers reinventing the way they engage with their sales team—and their customers—throughout the buyer journey. Prioritize repeatable and scalable activities with measurable ROI. Prioritize repeatable and scalable activities with measurable ROI. What the heck is revenue marketing? Why revenue marketing?

GTM 102

GTM B2B Growth Gaming 102

Sales Hacker

MAY 8, 2020

Let’s jump into the content. This video training was originally presented at the 2019 Sales Hacker Success Summit. In it, Strategic Account Manager and top 1% performer at Oracle, Jamal Reimer, shows you how to think big and close on mega deals. What You’ll Learn. You’ll see behind the scenes of an actual mega deal. ADD_THIS_TEXT.

Consult 61

Consult Contract Closing Up-sell 61

ConversionXL

JUNE 8, 2017

Did you know that Netflix has only 90 seconds to find a show that suits a user before she gets frustrated and quits? According to a recent academic study, “a typical Netflix member loses interest after perhaps 60 to 90 seconds of choosing, having reviewed 10 to 20 titles (perhaps 3 in detail) on one or two screens.” Image Source.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

OCTOBER 7, 2022

Table of contents What is ecommerce customer acquisition cost? Average CAC varies greatly across industries. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. What is the average customer acquisition cost? Your business is unique.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Salesforce

MARCH 12, 2024

Measure what matters What is ecommerce SEO? These optimizations include various strategies, from content creation to more technical tasks like site architecture and indexing. Imagine you’re in the market for a new washing machine. What’s one of the first things you’d do? Ecommerce SEO is an art and a science.

E-commerce 52

E-commerce Non-Profits Engineering User Experience 52

Heinz Marketing

JULY 29, 2020

You live in Australia and your company doesn’t want to pay for you to travel across the world for a conference, but you really want to learn more about SEO in order to provide more value in your role with said company? How to Promote your Content Like a Boss. As more content comes out online, views go down. No problem!

Promote 21

Promote Niche Clients Follow-up 21

Martech

FEBRUARY 22, 2022

How to measure customer experience. Easy-to-access self-help resources. Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers.

Customers 142

Customers Service CRM Contact 142

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. What measurements should be used to determine their success? Are marketing becoming the new sales team with their content being used more and more in the sales funnel?

Sales 69

Sales Cross-sell Start-ups Growth 69

Salesmate

MARCH 17, 2020

Modern buyers are resourceful, well-informed and array of options. Measurable. The activities in your sales process must be measurable for gauging the success and scope of improvement. You’re the CEO and a proud founder of a new startup venture. You also have a reliable team of sales professionals. Customer-centric.

Process 125

Process Objectives and Key Results CRM Sales 125

Hubspot

AUGUST 21, 2023

Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. Although it takes a great amount of effort, time, money and resources, a well-planned go-to-market strategy can significantly benefit your project.

Go To Market 69

Go To Market Process GTM Launch 69

ConversionXL

MAY 27, 2022

Here’s what we know now: B2B buyers have done up to 70% of their research before they even get to sales; Buyers prefer not to talk to the sales team ; Buyers need to be enabled with information before making a purchase decision. This value-based model bringing all the right customers to their yard is called demand generation.

B2B 124

B2B Cold Call Objectives and Key Results Launch 124

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward a decisive action, crafting your content with precision is crucial. High traffic indicates that your content is drawing in viewers.

Customers 123

Customers Education A/B testing Service 123

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. It needs perfect alignment from sales, marketing, and executive leaders across the organization. It needs perfect alignment from sales, marketing, and executive leaders across the organization. What is account-based marketing? Coordinated.

Customers 98

Customers Objectives and Key Results Strategize Growth 98

Highspot

JULY 18, 2023

It involves providing your marketers with everything they need – from the technology, tools, processes, content, training, and analytics – to increase pipeline and drive sales. I’ve observed an interesting shift in my three-decade marketing journey. What is Marketing Enablement? Why is Marketing Enablement Important?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

ConversionXL

OCTOBER 4, 2021

We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Email marketing’s place in the customer journey (and how it contributes to your marketing strategy). Customer journeys are rarely linear. It’s a proverb as old as the internet, probably older.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Lead Fuze

DECEMBER 31, 2021

A good sales enablement strategy will provide your reps with the right tools and content to help them succeed. If you want to increase productivity, it is important that your approach be systematic and supportive of content. Defining Sales Enablement: What It Is, Why It Is Important, and How To Do It Properly. Who use Hubspot.

Process 52

Process Sales Cross-sell Prospecting 52