Search Engine Land

MARCH 8, 2024

I think lots of SEOs haven’t made the connection that when websites are visited and indeed through all of our digital actions, whether searching on Google or posting on social media, we are creating carbon emissions as well as using up valuable natural resources like water – especially when considering the environmental costs of using AI.

Objectives and Key Results 127

Objectives and Key Results Manufacturing Clients Education 127

Sales Hacker

JULY 15, 2021

When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. ABM can mean everything from sending some nice packages to a handful of C-suite leaders to a full, cross-channel campaign that targets hundreds of employees. Downloading a resource.

Objectives and Key Results 107

Objectives and Key Results Profit margin Contract Campaign 107

SaaStr

JULY 12, 2022

We get about 700,000 views a month and 1,000 pieces of content . There are a handful of us, but most of us are either from engineering or product backgrounds. Let’s pick a number, let’s say you’ve got 200 leads a month coming in, whatever the number is, 50, 100, doesn’t really matter. More power to you.

Sales 100

Sales Closing Up-sell Engineering 100

Hubspot

MARCH 2, 2016

By knowing the ins and outs of all public areas of a competition’s marketing from social media to blogging to offer creation and more, you can better understand who they are targeting with their marketing, what content they are focusing on and where they have found the most success. Search each of your competitors’ sites for a blog.

Campaign 53

Campaign Objectives and Key Results Contact Lead generation 53

ConversionXL

NOVEMBER 13, 2019

So we created a range of services, ranging from free webinars and blog posts to consulting services costing millions. He came to a lot of our webinars; he read all our blog posts. I would have been better suited choosing a business lawyer and accountant with startup experience and asking for more hand holding.

Referrals 110

Referrals Clients Networking Growth 110

ConversionXL

JUNE 19, 2014

VisitGreece on the other hand seems to understand perfectly what I’m imagining my vacation would be like and creates a first impression that is perfectly in sync with my expectations. Take Pat Flynn over at Smart Passive Income for example. Recommended Resources: Four Techniques For Combining Fonts. But this isn’t just any beer.

Customers 107

Customers User Experience Lead generation Start-ups 107

ConversionXL

SEPTEMBER 5, 2019

There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts).

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

JUNE 19, 2014

VisitGreece on the other hand seems to understand perfectly what I’m imagining my vacation would be like and creates a first impression that is perfectly in sync with my expectations. Take Pat Flynn over at Smart Passive Income for example. Recommended Resources: Four Techniques For Combining Fonts. But this isn’t just any beer.

Customers 98

Customers User Experience Lead generation Start-ups 98

Hubspot

NOVEMBER 7, 2016

Hypothetically, you might be addicted to the fizzy water yourself (raises hand slowly). That’s a blog for a different day (and, probably, a different website). Regardless, TED talks have become a go-to resource for quick, insightful information across almost any topic. 2) LaCroix. Source: LaCroix. 3) In-N-Out. Source: In-N-Out.

Follow-up 78

Follow-up Strategize Service Launch 78

Hubspot

MARCH 18, 2018

. - Sophia Bernazzani , Editor, HubSpot Customer Success Blog. Keeping up with news and trends is never easy when you’ve already got a full plate, so when someone else is able to hand-pick the things you need to know, it can feel like you’ve struck gold. And, that was the intent all along.

B2B 78

B2B B2C Electricity Engineering 78

ConversionXL

JUNE 19, 2014

VisitGreece on the other hand seems to understand perfectly what I’m imagining my vacation would be like and creates a first impression that is perfectly in sync with my expectations. Take Pat Flynn over at Smart Passive Income for example. Recommended Resources: Four Techniques For Combining Fonts. But this isn’t just any beer.

Customers 82

Customers User Experience Lead generation Start-ups 82

Sales Hacker

OCTOBER 7, 2021

Think of your sales career as a project or a thing so that you can separate yourself from how you view it. Pick up the (phone, Slack, email) and ask for a casual cup of coffee. No longer viewed as “salespeople” these people are seen as partners. What is your best piece of career advice for women in sales?

Sales 130

Sales Start-ups Up-sell Cross-sell 130

ConversionXL

NOVEMBER 13, 2019

So we created a range of services, ranging from free webinars and blog posts to consulting services costing millions. He came to a lot of our webinars; he read all our blog posts. I would have been better suited choosing a business lawyer and accountant with startup experience and asking for more hand holding.

Referrals 49

Referrals Clients Networking Growth 49

ConversionXL

MARCH 7, 2017

There are certainly companies doing them well, but not a lot of detail goes into instruction, and the blog posts out there on how to build personas are generally pretty bad. You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts).

X-functional 102

X-functional Represent Follow-up Up-sell 102

Heinz Marketing

MARCH 19, 2018

He is a proponent of saving the planet by consuming less and purchasing second-hand whenever possible (he might be the only CEO to take the stage at industry events in shirts purchased from Goodwill). Pick your framework. Some great resources up there. You were there for 10 years running a bunch of different organizations.

Pipeline 62

Pipeline Sales Technology Technology 62

Hubspot

JUNE 23, 2016

The entrepreneurs on Shark Tank who've given the best pitches not only tell a compelling story, but also promote themselves as smart, savvy businesspeople. After all, an investment results in a business partnership -- and investors want to work with smart people who know what they're doing and can make them money.

Pitch 74

Pitch Negotiate Objectives and Key Results Presentation 74

SaaStr

JUNE 10, 2021

You can view the full video here. Marten Mickos: There’s a lot of money, there’s a lot of resources, there’s a lot of computers, there’s a lot of many things, we don’t have a lot of time. Smart question. This episode is an excerpt of Mårten’s session at SaaStr @ Home 2020. Mårten Mickos.

Customers 56

Customers Price Contract Objectives and Key Results 56

Hubspot

DECEMBER 16, 2013

Extra Resources and Examples: 16 Companies from "Boring" Industries Creating Remarkable Content. What happens in larger organizations is that individual teams or divisions will pick up a multitude or tools over time. Extra Resources and Examples: Free Whitepaper: How to Avoid Marketing Technology Paralysis. It has personality.

Entertainment 71

Entertainment Campaign B2C Technology 71

Hubspot

MAY 18, 2016

This is a really smart move because when you're viewing any video on Instagram, you'll hear sound only if your device's volume is turned on. Open up with Oreo and share a new view on the world together. When a winning hand sign was picked, here's how they changed their logo to celebrate: Image Credit: AdAge.

Real Estate 66

Real Estate Angle Start-ups Follow-up 66

Hubspot

APRIL 27, 2015

You started blogging for your business. You’re generating a handful of views but people aren’t flocking to your posts … and they’re not converting either. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. You did it.

Objectives and Key Results 78

Objectives and Key Results Start-ups B2C Lead generation 78

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 6) Blogging. An individual or group of people usually maintains a blog. 7) Business Blogging. heck, even marketing acronyms. For example, Amazon, Apple, and Nike are primarily B2C companies.

Networking 78

Networking Non-Profits Engineering Follow-up 78

Hubspot

JULY 22, 2015

But that’s not how blogging works in real life. To grow a blog, you need to consistently publish content that your readers enjoy reading. Yet exactly how often to publish and what those posts should look like can vary tremendously by blog. But lots had changed on the Marketing blog since that test was run. Our Metrics.

Referrals 78

Referrals Lead generation Follow-up Start-ups 78

Hubspot

APRIL 5, 2017

Or perhaps you think of the Dove " Real Beauty Sketches ," a video with more than 67 million views to date. Traffic to the bakery website rose by more than 300 percent , and hundreds would line up every day to get their hands on the trendiest pastry around. Image Credit: Iconosquare Blog. 2) ALSA (The Ice Bucket Challenge).

Launch 78

Launch Gaming Campaign Follow-up 78

SaaStr

AUGUST 26, 2020

Unfortunately, the reality is most of them are just waiting and sitting on their hands. My point of view would be there’s still only one way to get to yes at the seed stage. And then, finally, after your seed, pick the three risks to tackle and you’ll be set up for a successful Series A. So, how do you do that?

Pitch 109

Pitch Finance Product Start-ups 109

SaaStr

MARCH 31, 2024

Raise your hand, just for a little bit of fun. We could talk about CAK and LTV, and economics, and fundraising, and entrepreneurship, and SaaS and engineering, and product management, but instead I chose to talk about culture and people, which is a little bit of an odd topic for a CTO to pick up. Dharmesh Shah : Wow. Pretty good.

Teamwork 101

Teamwork Start-ups Engineering Up-sell 101

Hubspot

APRIL 23, 2014

For over a year I''ve been one of the people at HubSpot who produces long-form content, such as ebooks, presentations, and templates that help marketers around the world master content marketing, social media, blogging, SEO, automation, and other components of inbound marketing. Guidelines for contributing to the company blog.

Intrinsic 77

Intrinsic Real Estate Promote Start-ups 77