Lisa’s App of the Week: Iterable
Heinz Marketing
DECEMBER 10, 2023
The cost of new customer acquisition is 5-7x more than to maintain an existing one The success rate of selling to existing customers can be as high as 70% compared to 20-25% for new customers. Greater ROI – a 5% increase in retention rate can increase company revenue by 25-95% Marketing’s role should not stop at acquiring new customers.
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