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Lisa’s App of the Week: Iterable

Heinz Marketing

The cost of new customer acquisition is 5-7x more than to maintain an existing one The success rate of selling to existing customers can be as high as 70% compared to 20-25% for new customers. Greater ROI – a 5% increase in retention rate can increase company revenue by 25-95% Marketing’s role should not stop at acquiring new customers.

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What is Outside Sales? Everything You Need to Know in 2024

Veloxy

This blog post will delve deep into the realm of outside sales, exploring effective strategies, essential skills, and tools to help you succeed in this challenging yet rewarding career path. CRM software, for example, offers comprehensive insight into the sales pipeline, increases efficiency, and optimizes workflows in outside sales.

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A definitive guide to how to calculate sales ACV, the difference between ACV & ARR, plus examples

PandaDoc

Calculating ACV can deliver many benefits , from increased customer retention to better forecasting. It alerts you to a drop in customer retention. They can find ways to boost customer uptake and increase subscription rates. They can use their time and resources more efficiently by focusing on customers with the highest value.

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Sales Velocity: The Complete Guide to Growing Revenue Faster

Veloxy

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Win Rate : The win rate measures the percentage of opportunities that your sales team successfully converts into closed deals. What is it?

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What is Sales Analytics? A Complete Guide

Highspot

In this blog post, we will delve into sales analytics and how it relates to sales enablement. Leveraging sales analytics provides several benefits, such as: Improved Sales Performance: Sales analytics empowers organizations to pinpoint their best-performing sales tactics and allocate resources more efficiently. What Is Sales Analytics?

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How to Create an Effective Sales and Marketing Plan

Highspot

Metrics Sales Plan: Metrics focus on sales performance , revenue targets, conversion rates, customer acquisition costs, and individual sales representative performance. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Sales Growth Rate: Percentage increase in sales over a specific period.

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How to Create an Effective Sales and Marketing Plan

Highspot

Metrics Sales Plan: Metrics focus on sales performance , revenue targets, conversion rates, customer acquisition costs, and individual sales representative performance. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Sales Growth Rate: Percentage increase in sales over a specific period.