Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. They have written a lot of blogs, but only a few perform well organically.

Engineering 119

Engineering Growth Education Territory 119

Veloxy

NOVEMBER 29, 2022

Field Sales Engagement is the process of engaging prospects, leads, and customers in face-to-face meetings. It’s a fundamental process in field sales because customers are looking for face-to-face consultations and conversations with their vendors. Don’t forget to read the Ultimate Guide to Field Sales Success .

Territory 246

Territory CRM Sales Contact 246

Salesforce

MAY 31, 2023

Ask questions “Be curious, not judgmental” Create a long-term plan for your new alignment Discover resources for Salesblazers and Moment Marketers One of the most well-known issues in business is the lack of alignment between sales and marketing. How many leads will marketing deliver to sales each month?

SQL 98

SQL Objectives and Key Results Entertainment Sales 98

Highspot

JANUARY 18, 2024

Keep Your Content Clean and Compelling Without insight into what content reps use regularly or how assets perform with buyers, sales enablement and marketing teams can’t maintain a healthy arsenal of on-brand, impactful materials. Governing your content using data also ensures reps can easily find up-to-date, accurate resources.

Government 52

Government Strategize Promote Go To Market 52

Highspot

MARCH 26, 2024

Whether you’re launching a new product, implementing new sales strategies, or upskilling your team, sales training and coaching will always be of utmost importance. Oftentimes, sales managers won’t have the bandwidth to set up personalized training and coaching sessions for each rep on their team. That’s where AI comes in.

Sales 52

Sales Technique Objection handling Pitch 52

Veloxy

AUGUST 16, 2023

Shouldn’t the return, along with the uptick in sales, come faster than one year?! In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. The average ROI period for a Salesforce installation is now 13 months.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Partners in Excellence

MAY 17, 2022

I’m a huge fan of sales enablement and some of the outstanding sales enablement practitioners who I count as friends. I think, however, one of the biggest problems with sales enablement is not what they do, or the quality of the programs they develop. Recently I had a fascinating conversation with a sales enablement team.

Sales 122

Sales High impact Conversion Process 122

Martech

JANUARY 29, 2024

Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. Startups can use generative AI to develop intelligent chatbots that handle routine queries, freeing up human resources for more complex tasks.

Objectives and Key Results 104

Objectives and Key Results Lead generation Growth Campaign 104

criteria for success

MAY 9, 2022

Happy Monday, Let's Talk Sales listeners! Marcus is the Founder and President of Venli Consulting Group , which specializes in helping businesses, sales professionals, sales leaders, and anyone who is in sales supercharge their results through high-performance training and coaching systems. Subscribe to our blog !

Lead generation 98

Lead generation Consult Conversion Sales 98

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. Interested to learn more?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. You also may need to adjust your mission, vision and values, requiring input/buy-in from your leadership team and assistance from human resources. However, the ROI can be enormous.

Strategize 112

Strategize B2B Legal Launch 112

Force Management

AUGUST 12, 2020

This blog contains content from our Ultimate Sales Kickoff Resource Guide. Check out all our great virtual sales kickoff resources and tools here. No doubt this year has you rethinking your sales kickoff “event”.

Entertainment 109

Entertainment Strategize Launch Sales 109

Heinz Marketing

JULY 16, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Sales Leader As Air Traffic Controller. In this article, David Mattson draws on a detailed analogy of sales leaders as air traffic controllers.

Strategize 96

Strategize B2B Government Quota 96

Partners in Excellence

NOVEMBER 28, 2022

Ironically, we provide very little in the way of onboarding new managers, particularly new front line sales managers. Typically, the process is: “Lisa, congrats on moving into the front line sales manager role…… I need an updated forecast by Tuesday!” Training on dealing with problem performers.

CRM 106

CRM Pipeline Process Product 106

Salesforce

OCTOBER 19, 2023

If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers. Data-driven companies perform better Data-first companies, led by people with data skills, outperform their peers.

Customer Relationship Management 103

Customer Relationship Management Technology Technology Engineering 103

Women Sales Pros

AUGUST 22, 2018

If you are a sales manager, you probably received some solid training, read lots of books,and learned from experts in the field through seminars, webinars and blog posts.And all along the way, you learned that your primary job as a sales manager is to develop and coach your team. Is it right for every sales manager?

Sales 192

Sales Consult Promote Trust 192

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. Alignment of Sales and Marketing : Effective marketing orchestration bridges the gap between sales and marketing departments.

B2B 90

B2B Objectives and Key Results A/B testing Campaign 90

criteria for success

MARCH 20, 2022

Happy Monday, Let's Talk Sales listeners! Rhonda is the Founder & CEO of 3×5 Coaching LLC , where she provides sales performance coaching and training based on her extensive career in sales and sales leadership. In this episode, we talk about: Reframing the language around sales. …And more!

Sell 98

Sell Conversion Sales 98

criteria for success

SEPTEMBER 5, 2023

Collin Mitchell is an experienced VP of Sales at Leadium. Featured on this episode: Collin Mitchell on LinkedIn Elizabeth Frederick on LinkedIn Collin Mitchell's Resource Recommendations: The Win Rate The Jolt Effect CFS Resource Recommendations: Leadership for Organizational Growth Subscribe to our blog !

B2B 52

B2B Growth Technology Technology 52

criteria for success

FEBRUARY 28, 2022

Happy Monday, Let's Talk Sales listeners! Al Cini is the Managing Partner of BCAT Partners, LLC , which uses a brand and culture alignment toolkit to drive employee engagement and performance. Thanks for listening to Let's Talk Sales! Al's Resource Recommendations: Email Al! Subscribe to our blog ! GetBCAT.com.

Growth 96

Growth Drivers/motivators Follow-up Conversion 96

PandaDoc

MAY 9, 2024

Sales velocity is a robust metric used by sales managers for good reason. It presents a snapshot of how your entire sales process is performing. This guide will explain the sales velocity formula and what it means for your business. Sales enablement tools like CRM platforms help increase sales velocity.

Pipeline 52

Pipeline Legal Objectives and Key Results Lead generation 52

criteria for success

AUGUST 30, 2021

Happy Monday, Let's Talk Sales listeners! Marcus is the Founder and President of Venli Consulting Group , which specializes in helping businesses, sales professionals, sales leaders, and anyone who is in sales supercharge their results through high-performance training and coaching systems. Subscribe to our blog !

Lead generation 98

Lead generation Consult Conversion Sales 98

Partners in Excellence

OCTOBER 24, 2022

I’m talking about your Sales Stack! I suppose it’s not surprising, but there’s a lot of talk about the importance of sales stacks. As you would expect, much of it is driven by the vendors of sales technology tools. Apparently, 75% of organizations have a sales stack that is more mature than ours.

Technology 108

Technology Technology CRM Clients 108

Highspot

DECEMBER 12, 2023

By demonstrating how adoption leads to improved performance, leveraging analytics to prove how your programs drive sales outcomes, and highlighting stakeholder feedback, you can create a compelling business case for enablement. Here are data-driven tips to champion sales enablement investment and maintain buy-in from your C-suite.

Contract 59

Contract Pipeline Drivers/motivators Technology 59

Partners in Excellence

JUNE 20, 2022

It’s important to other functions in the company, so they know what products to build and ship, or how to have the right services resources deployed. Some research is now showing fewer than 40% of sales people making their quotas (one report shows about 29%). It also causes us to waste huge amounts of time and resources.

Commission 101

Commission Represent Closing Quota 101

Partners in Excellence

MARCH 11, 2021

Who in the sales organization owns the responsibility for a deal? Most of us would respond, thoughtfully, “It’s the sales person’s responsibility!” It’s the sales person’s responsibility to “make the number.” Stated differently, orchestrating resources to help the sales people.

Promote 134

Promote B2B Start-ups Meeting 134

criteria for success

OCTOBER 18, 2021

Happy Monday, Let's Talk Sales listeners! providing information and tools for executives and high-performing salespeople to profit with and through people. Shawna's Resource Recommendations: “Leaders are readers!” CFS Resource Recommendations: Check out our eBook on Leadership for Organizational Growth now!

Animal Care 98

Animal Care Growth Sales 98

The 5% Institute

JULY 27, 2023

Understanding the 80/20 Principle Applying the Rule in Business Businesses often find that a significant portion of their revenue comes from a small fraction of loyal customers or a handful of high-performing products or services. For example, an e-commerce company might notice that 80% of their profits come from 20% of their products.

Objectives and Key Results 52

Objectives and Key Results E-commerce Non-Profits Finance 52

criteria for success

AUGUST 14, 2020

Read on to learn more about this week's Let's Talk Sales inspiration! He said: “Coaching is unlocking people’s potential to maximize their own performance. Resources on Coaching. Looking for more resources on coaching? Be sure to check out the CFS blog for some of our top posts on Coaching. Let's Talk Sales!

Technique 91

Technique Sales 91

PandaDoc

APRIL 30, 2024

Regularly keeping track of incremental sales is one of the best ways of determining how best to allocate your marketing resources. In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric.

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52

Martech

NOVEMBER 11, 2022

Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). blog posts, articles, videos, etc.),

B2C 115

B2C Retail B2B Campaign 115

criteria for success

SEPTEMBER 27, 2021

Happy Monday, Let's Talk Sales listeners! Michael is the President of Wunderkind , a performance marketing engine that allows digital businesses to deliver one-to-one messages at scale. Michael's Resource Recommendations: The Definitive Book of Body Language by Barbara and Allan Pease. Subscribe to our blog ! CFSPlayBook.

Engineering 90

Engineering Follow-up Start-ups Conversion 90

Heinz Marketing

FEBRUARY 12, 2021

As marketers, we get busy, we tend to align our priorities to our sales goals, but website maintenance and upkeep gets left out. But chances are, it is causing you to lose sales. Does your resource center or blog have content from 4-5 years ago? Here are three website maintenance ideas to focus on each month.

B2B 126

B2B Follow-up Consult Conversion 126

Search Engine Land

AUGUST 10, 2023

For instance, if you’re a software company, you could create blog posts or tutorials that answer common questions like “How to install X software” or “Troubleshooting tips for X software.” The blog post is informative, engaging, and tailored to the user's search intent.

User Experience 94

User Experience Engineering Follow-up Up-sell 94

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Generate blog ideas. For marketing and sales teams, ChatSpot can be a game-changer.

Niche 98

Niche CRM Contact Sales 98

criteria for success

OCTOBER 25, 2021

Happy Monday, Let's Talk Sales listeners! Alexandra is the Executive Director at WISE (Women in Sales Everywhere), an organization dedicated to developing the next generation of female sales leaders. In this episode, I talk to Alexandra about diversity in sales. Women in sales, their roles and developing their success.

Negotiate 97

Negotiate Sales Growth Clients 97

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most.

Contact 97

Contact Campaign Service Conversion 97