Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Dig deeper: How experimental marketers can drive martech utilization 2. Dig deeper: In this economy CMOs need to spend more on training, not tech 3.

Contract 112

Contract Technology Technology Price 112

Highspot

MAY 3, 2024

It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more. What is Revenue Enablement?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Partners in Excellence

OCTOBER 24, 2022

I’m talking about your Sales Stack! I suppose it’s not surprising, but there’s a lot of talk about the importance of sales stacks. As an example, recently a vendor sent an offer for quick audit of our technology stack. Apparently, 75% of organizations have a sales stack that is more mature than ours.

Technology 115

Technology Technology CRM Clients 115

Highspot

JANUARY 5, 2024

No matter your industry, you feel the economic pressure to do more with fewer resources. This is our reality and, given the premium value private and public markets are placing on profitability and efficient growth, our “new normal” is likely to continue for some time. Productivity is paramount.

Product 52

Product Strategic partnership Sales Customer Relationship Management 52

Heinz Marketing

DECEMBER 14, 2021

Cameron Katoozi , Marketing Consultant at Heinz Marketing. Do you know what tech your team uses for daily marketing activities and campaigns? Digital marketers must leverage their marketing technology ( martech ) stack in order to increase their reach, manage data, and engage with new customers.

CRM 119

CRM Campaign Prospecting B2B 119

Veloxy

MARCH 23, 2023

We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before. Additionally, sales quotas can help businesses to identify areas where additional resources or training may be needed, which can ultimately lead to improved sales performance and increased revenue.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. But we email marketers should get ready for a different kind of challenge.

Retail 110

Retail Campaign Clients Technology 110

SaaStr

FEBRUARY 18, 2023

How can a new start-up possibly take on a successful big market leader? The main advantage is you can pursue a market or opportunity that is not worth their time. Big, established tech companies aren’t stupid, or ignorant. They are better aware of tech trends than you are, usually. Big Companies have tons of resources.

Niche 92

Niche Engineering Start-ups Technology 92

Martech

MARCH 8, 2024

Before introducing even more tech into your stack, you must know what you’re working with. Without proper planning, your initiatives may end up costly, resources wasted and the result unusable. The more user stories you collect before setting up new tech, the more your requirements will be better defined.

Objectives and Key Results 129

Objectives and Key Results Strategize Government Technology 129

Salesforce

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. But marketing smaller businesses can drain your energy, not to mention your bank account. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Here’s how to think about marketing your business on a budget.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Veloxy

NOVEMBER 29, 2021

This has also created… Sales cycles are now digital first, creating a new competitive landscape comprised of content, analytics, and tech stacks. Furthemore, some tactics work better for inside sales teams than outside sales teams , and some are more market-specific than others. Survey Your Leads and Customers.

Sales 290

Sales Quota Up-sell B2B 290

Martech

MAY 24, 2023

Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle.

Technology 104

Technology Technology Drivers/motivators Consult 104

Martech

OCTOBER 20, 2021

For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. Instead, there’s a newer, more subtle, yet potentially crucial distinction to make when building your marketing stack. You can understand why.

Product 107

Product Presentation Technology Technology 107

Martech

NOVEMBER 1, 2022

To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. Tech company cuts are up a whopping 86% from last year). Will marketing tech budgets grow in 2023? marketers expect their tech budgets to grow.

E-commerce 115

E-commerce Technology Technology Contract 115

Martech

FEBRUARY 26, 2024

Justin Sharaf, founder of marketing services and consulting company GIR Consulting, has put together a fantastic panel for the upcoming MarTech Conference. he’ll be discussing how MOps should prepare their stacks and teams for customer experienced-based AI. Bring real customer experience-based AI use cases to your leadership.

GTM 102

GTM Consult Technology Technology 102

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Objectives and Key Results 119

Objectives and Key Results Strategize Technology Technology 119

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. .” Is manual reporting eating up too much time?

Drivers/motivators 127

Drivers/motivators Technology Technology Campaign 127

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?) Austin’s F1 track.

GTM 95

GTM Growth Cross-sell Referrals 95

Martech

MARCH 10, 2023

How would that apply to building a great marketing operations team? The five essential MOps roles The mandate for marketing operations is to improve the efficiency and effectiveness of the marketing department through people, process, technology and data. Marketing Technologist. Marketing Automation Specialist.

Objectives and Key Results 107

Objectives and Key Results Target audience/market Campaign Technology 107

Salesforce

FEBRUARY 14, 2023

Communicate with your sellers and review your technology stack one to two times annually. This can cause tech bloat, which you want to avoid in order to streamline your technology and budgets and create seamless digital experiences. By using one or a few vendors, you simplify your tech stack, allowing it to operate more efficiently.

User Experience 98

User Experience Government Negotiate Strategize 98

Sales Hacker

JULY 26, 2021

Discerning the difference between high and low-value activities allows sales leaders to choose what tools to include in their stack, as well as how to set up processes. A sales process should: Have a unified sales tech stack full of enriched data. A sales process should: Have a unified sales tech stack full of enriched data.

Quota 121

Quota Cold Call CRM Sales 121

Martech

JANUARY 14, 2022

I won’t opine here about whether we’re living through another tech bubble, but as a marketing technology evaluation firm, at Real Story Group, we do see quite a few “zombie” vendors: not quite dead, but not fully alive either. Most martech zombies aren’t lethal and are unlikely to eat your stack.

Technology 113

Technology Technology Gaming Presentation 113

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. LinkedIn posts.

Angle 135

Angle Consult Trust Education 135

Heinz Marketing

APRIL 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing I was recently asked during a client meeting what the importance was for developing personas. It felt like a waste of time, energy and resources to develop something that felt so temporary. Their concern was that titles and challenges were always changing.

Consult 102

Consult Prospecting Contact Campaign 102

Search Engine Land

OCTOBER 25, 2023

The partner advantage With the right partner onboarded at the right time, brands can get more value quickly from their marketing investment. Engaging a partner before implementation speeds up the process of realizing value from your martech because most SaaS tech vendors require an upfront payment.

Objectives and Key Results 100

Objectives and Key Results Technology Technology Consult 100

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 129

GTM Market share Growth Technology 129

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s a.NET web content management system (CMS), online marketing and intranet software. It’s a.NET CMS.

Technology 118

Technology Technology Go To Market Prospecting 118

SaaStr

JULY 30, 2023

MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. The role of marketing teams is to succeed, ideally 100% of the time. That’s important. Why is it still relevant?

Growth 78

Growth Engineering Technology Technology 78

Sales Hacker

NOVEMBER 9, 2020

Having the right technology in place is often the difference between success and failure, and this is even more true for startups and SMB, where you have a small team and limited resources. This benefits you, the sales leader trying to develop their sales stack in two large ways — reduced cost (in most cases) and reduced risk.

Contract 119

Contract Sales Consult Represent 119

Martech

FEBRUARY 8, 2022

Your organization should start with a comprehensive self-assessment of its business needs, staff capabilities, management support and financial resources. Can we tie a new DXP into the existing important elements of our martech stack? What elements of our current tech stack are we looking to replace, and which do we want to keep?

E-commerce 92

E-commerce User Experience Lead generation Presentation 92

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Target users.

Strategize 136

Strategize Education Price Service 136

Sales Hacker

FEBRUARY 20, 2023

These leaders are looking for the right person to own the implementation and management of their company’s go-to-market tech stack. This usually includes a CRM and marketing automation plus any other systems related to sales, marketing, and customer success. Related: Is a Revenue Operations Career Right for You?

Strategize 71

Strategize Consult Growth CRM 71

Martech

FEBRUARY 18, 2022

The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. Focusing on its tech. This rebrand and transformation shows that data truly is the foundation of marketing success. Why we care.

Retail 111

Retail Technology Technology B2B 111

Martech

JULY 27, 2022

A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. It helps marketers allocate future spend and bring it in line with business goals. Is one the “master” or dominant system?

Campaign 101

Campaign Service Technology Technology 101

Veloxy

MAY 30, 2022

If you’re more interested in building a sales tech stack that mirrors those of the highest performing sales teams, you’ll want to use a Salesforce AppExchange app for email tracking. Furthermore, email tracking tools have also become popular with other departments such as human resources, purchasing, and marketing.

Inside sales 189

Inside sales Contact Follow-up Outside Sales 189

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Dig deeper: What is marketing automation and how can it help B2B marketers?

Hospitality 115

Hospitality Drivers/motivators Clients Growth 115

Lead Fuze

JUNE 22, 2023

It’s a question that many sales reps, recruiters, startups, marketers and small business owners often find themselves asking. In the evolving landscape of digital marketing, understanding the role and benefits of such agencies can be pivotal for your brand’s success. What is integrated marketing in simple words?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Teamwork Lead generation 52