Search Engine Land

APRIL 26, 2024

Agencies and experts who work across a whole host of sites can have a better view of common patterns and trends that have emerged after a core update, so keep an eye on their blogs and social media or attend local events to discuss with peers. You might need to allocate extra resources or simply re-prioritize.

X-functional 123

X-functional User Experience UX Follow-up 123

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Visualizations that aid in planning and resource allocation. Made for agile marketing.

Education 128

Education Territory Clients Follow-up 128

Lead Fuze

MAY 27, 2023

As the digital landscape continues to evolve, knowing how to start an influencer marketing agency has become increasingly valuable. In this comprehensive guide, we’ll provide you with the expert insights to help you launch and manage your own successful influencer marketing agency. How Do Influencer Agencies Get Paid?

Niche 52

Niche Objectives and Key Results Legal Pitch 52

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. With the right approach, you can build a successful agency that helps businesses thrive in today’s competitive online landscape.

Niche 98

Niche Referrals Clients Price 98

Search Engine Land

DECEMBER 12, 2022

Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. Programmatic SEO is the strategy of publishing unique, high-quality pages at scale using a template and a database. Limited by data resources. What is programmatic SEO?

Niche 103

Niche Engineering Growth Price 103

Search Engine Land

OCTOBER 19, 2022

Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. On the agency side, things seem to be going well. And how could the agency have prevented it? What happened?

Clients 88

Clients Campaign Strategic planning Construction 88

Hubspot

NOVEMBER 4, 2020

Here, we'll learn more about what that kind of document is, see what should be on the one you create, and get a template for one your business can use. For the sake of this article, we're going to focus on client intake forms for B2B agencies that aid primarily with sales, marketing, or service challenges. Where are their weaknesses?

Clients 83

Clients Contact Service Start-ups 83

SalesHandy

MARCH 21, 2023

Sales email templates work as a great time-saving blessing when one has to send similar emails to multiple recipients who are in different stages of the sales funnel. Be it a marketing agency or an IT firm—sales play a significant role. Now let’s explore some sales email templates. We promise to make it worth your while!

Closing 98

Closing X-functional Sales Follow-up 98

Search Engine Land

SEPTEMBER 28, 2023

At the director, head-of, and VP levels, the soft skills of communication and strategic thinking become more important because that’s how you’ll win budget and resources to implement your SEO strategy. It can unlock additional resources to take your teams to new heights. Is no news good news?

Strategize 121

Strategize Engineering Start-ups Conversion 121

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Let's dive in.

Contact 101

Contact Follow-up Service Closing 101

Hubspot

JULY 22, 2020

Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals.

Referrals 101

Referrals Cross-sell Price Clients 101

Search Engine Land

MARCH 1, 2024

All information is organized in a database, which then populates dynamically a page template to create unique pages. This practice directly aligns with the description of programmatic SEO or otherwise – database-driven content structured via a reusable template before being presented to the user. Yes, that’s true.

Non-Profits 134

Non-Profits Consult User Experience Presentation 134

Sales Pop!

JANUARY 25, 2024

By focusing on unique, educational content, you’re positioning your brand as a thought leader and a go-to resource in your industry. By publishing webinars and educational videos on their website, they’re showcasing their expertise and offering valuable resources to their customers. Now, let’s talk about putting this into action.

Education 59

Education Real Estate Trust Engineering 59

Lead Fuze

MAY 26, 2023

Gaining Industry Experience: The Key to Digital Marketing Success Before you can conquer the world with your own digital marketing agency, it’s crucial to gain some valuable experience working within larger agencies. This journey will provide invaluable lessons that will serve as the foundation for your future agency.

Profit margin 52

Profit margin Legal Price Networking 52

Search Engine Land

JANUARY 4, 2023

” “That agency just doesn’t understand our unique POV.” From there, as you grow in both stature and resources, you continue adding specializations to master each small piece of the much larger content operation machine – like a giant factory assembly line. Standardized templates, briefs and outlines.

Assembly Line 101

Assembly Line Angle Start-ups Follow-up 101

SaaStr

APRIL 2, 2020

SurveyMonkey’s Free Templates. Click here for SurveyMonkey’s List of Resources. SaaSMQL is a tech-enabled ABM agency. We’ll be releasing several upcoming posts featuring great tools and discounts that our community members are offering right now. Where can I find the deal? What are they all about?

Price 98

Price Meeting Campaign Customers 98

Hubspot

NOVEMBER 19, 2020

Because of that reality, follow these steps and use these resources to determine if you should develop your market, how it should be developed, and whether or not the initiative is successful. However, before you spend time, money, or resources on developing your market, take these steps to determine if the expansion is worthwhile.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Hubspot

FEBRUARY 9, 2021

Use a communication plan template. HubSpot's Communication Plan Templates are a great resource to help you develop actionable steps without having to spend too much of your time on this task. For instance, if you're addressing a major external communications crisis, you may consider contracting a PR agency.

Contract 101

Contract Represent Start-ups Consult 101

Lead Fuze

MAY 26, 2023

As an ambitious entrepreneur aiming to make a lasting impression in the music industry, gaining knowledge on how to launch a music marketing agency is essential. By understanding these key aspects of starting a music marketing agency, you’ll be well-equipped to navigate the challenges of this competitive landscape with confidence.

Promote 52

Promote Pitch Technique Legal 52

Search Engine Land

JULY 3, 2023

Below are some of the most helpful tactics for handling PPC requests that I’ve learned after over five years of working at a digital agency. Unfortunately, some people may try to blame others if performance drops or a target isn’t met (especially if you work for an agency or as a freelancer).

Clients 97

Clients Campaign Launch Follow-up 97

Martech

DECEMBER 13, 2021

Hence, the business understands the benefits and costs and, more importantly, the resources needed to make DAM successful and utilized to its most total capability within an organization. In the next article, we will walk through gap analysis and resources. The critical part here is thinking across the enterprise.

Government 119

Government Negotiate Gaming Campaign 119

Lead Fuze

MAY 26, 2023

Embarking on the journey of starting a real estate marketing agency can be both exciting and challenging. In this blog post, we will provide valuable insights into how to start a real estate marketing agency by focusing on key aspects that contribute to building a successful business. Is starting a marketing agency profitable?

Real Estate 52

Real Estate Referrals Customer Relationship Management Networking 52

Hubspot

JUNE 26, 2019

For marketers or agencies with larger budgets, interest in running multiple PPC campaigns, or who just want more automated features, Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk. The larger plans are targeted more towards larger companies and agencies. Download this Template for Free.

Campaign 100

Campaign Launch Clients Price 100

ConversionXL

NOVEMBER 10, 2021

If you don’t have those kinds of resources or would rather not continually increase spending, you need to think outside the box. Content advertising taps into the benefits of content marketing to provide consumers with interesting, valuable resources that build trust in a brand. The other option is to partner with a PR agency.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Search Engine Land

JANUARY 11, 2024

Using a Sheets template like this one , you can extract entities of titles, URLs, or meta descriptions of top-ranking pages and use the insights from the analysis to inform your topical maps and content direction. Offer a teaser of the value in the full PDF and drive traffic back to your gated content. Comparative analysis of GPT-4 vs.

Objectives and Key Results 134

Objectives and Key Results Follow-up Start-ups Engineering 134

Heinz Marketing

MAY 12, 2022

Within CSOps I am responsible for ensuring our team operates from the same process and templates so that we’re consistent and our work continues to be scalable for all our clients. As an agency it’s important that we are aware of what’s out there so we can best serve our clients.

B2B 107

B2B Consult Technology Technology 107

ConversionXL

OCTOBER 20, 2020

Within the form templates, we were only including a few bullet points explaining the product and what the form was, along with an image. Resources to get it done. When I first joined Cisco, we were looking to appoint an agency to support us in a few areas within digital, such as social listening and SEO.

Territory 77

Territory UX Cross-sell A/B testing 77

Hubspot

NOVEMBER 10, 2016

That's bad news for a marketing agencies with retainer clients. How many times has your agency generated the agreed amount of high quality leads, but still lost clients because the client's sales team didn't close those leads? In fact, sales enablement services are often so effective, agencies are able to increase client retainers.

Sales Support 70

Sales Support Service CRM Clients 70

Hubspot

AUGUST 30, 2019

Brand management should be intertwined with sales, human resources, and customer service — basically, any department that “touches” your followers, customers, and even potential employees. Download our free ebook How to Create a Brand Style Guide and access free templates to take your brand and brand management to the next level.

Territory 77

Territory Clients Service Follow-up 77

Hubspot

SEPTEMBER 30, 2020

Pre-designed templates. There are several landing page templates available to get you started, as well. Not as large a library of templates as other alternatives. Unbounce has also built a substantial community of users, agencies, and developers. Hundreds of premium templates. Sales pages. Squeeze pages.

A/B testing 101

A/B testing Price CRM Campaign 101

Hubspot

JANUARY 28, 2020

It also may be the answer you're looking for if you need a professional website, fast, with limited technical resources. Limited Resources. If you're working with limited technical resources, it might be imperative to save you time and the gripe of wondering if your website is professional enough. Best CMS Platforms.

CTR 68

CTR Lead generation Engineering CRM 68

Hubspot

MARCH 26, 2020

In the past, marketing firms and agencies tasked full-timers with reporting-related duties. Prior to deciding that we wanted to streamline our reporting strategy, we'd been researching AI through resources at our Marketing AI Institute. So, we created a template for these reports that didn’t change each month.

Clients 84

Clients Technology Technology Contract 84

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration. Possible Roadblocks. Evaluation Criteria.

Negotiate 100

Negotiate Lead generation Contact Campaign 100

Hubspot

MARCH 6, 2017

It outlines everything you need to become an officially established small business, including tax and licensing information, and all the other resources you'll need to get up and running. Most CMSs offer pre-made templates for your site that you can get for free or purchase, then customize to your brand (we'll get to branding later.)

Engineering 101

Engineering Promote Start-ups Launch 101

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. On the flip side, I've also had the opportunity to see many agencies prosper as they've secured bigger and bigger clients that stick with them for years.

Clients 73

Clients Technology Technology Contract 73

Hubspot

OCTOBER 27, 2016

"Creativity is an advertising agency's most valuable asset, because it is the rarest." - Jef I. That means more and more businesses will be looking to agencies and freelancers to create an increasingly diverse spectrum of quality content. Far too often, freelancers are primarily used when your agency's "to-do" list is overflowing.

Pitch 73

Pitch Clients Growth Strategize 73

ConversionXL

MARCH 11, 2020

you’re a design agency). Kristen Dahlin of Tailwind explains how they’ve used Instagram: We can connect with thousands of our members one-on-one and provide bite-sized resources to help them in their marketing journeys. They’re a graphic design app—one whose product includes Instagram templates—so Instagram makes sense.

B2B 113

B2B Education Promote Referrals 113