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5 steps to a seamless post-M&A brand integration

Martech

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Create distinct strategies for each audience Customers, partners, prospects, investors, employees, and employment candidates. In your inbox.

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How to foster effective collaboration between marketing and IT

Martech

Use databases and templates. The IT power structure often consists of support and infrastructure personnel, with a relatively thin strategy layer. In contrast, IT projects often face delays due to complexities, resource constraints and unforeseen challenges. Let’s test it.” IT : “I need a requirements document.”

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9 Best Free and Open Source Survey Software Solutions

Capterra Sales & Marketing Software

Free plan : Includes three surveys, unlimited questions, and 100 total responses. Paid plans : Small team plans start at $49 per month and include 25 question types and data export capabilities. The name change and rebranding denotes the company’s expanded outlook on surveys as part of a larger voice of the customer strategy.

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Creating a Successful Digital Marketing Plan For Online Courses

ClickFunnels

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. The first step in any marketing plan is identifying your dream customer. To start, let’s talk about what we believe should be the foundation of your lead-gen strategy — regardless of your industry, niche, or target market.

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A 5-step framework to scale your content operations and SEO

Search Engine Land

From there, as you grow in both stature and resources, you continue adding specializations to master each small piece of the much larger content operation machine – like a giant factory assembly line. It would help if you also had a well-defined workflow where: The strategists work on strategy. The planners plan.

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How higher education is failing at SEO

Search Engine Land

Fong points out that reaching new adult learners requires precision, planning, and better prospect and student interfaces. Some key findings from the study: Marketers and institutional leaders see SEO as foundational but admit their units lack an SEO strategy. Institutional leadership often lacks reporting.

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How to Write a Business Proposal [Examples + Template]

Hubspot

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Jump to one of the following sections: What is a business proposal?