Martech

JANUARY 14, 2025

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Save your spot here!

Retail 111

Retail A/B testing Technique Technology 111

Sales Pop!

AUGUST 17, 2021

Now, the retail giant took things further with Amazon One. Plus, the COVID-19 pandemic makes the “contactless” technology a welcome change for consumers. The company envisions Amazon One as a means of entry to workplaces, stadiums, and even third-party retailers. The retail giant did place a one-year ban on the sale.

Technology 246

Technology Technology Retail E-commerce 246

Sales Pop!

OCTOBER 30, 2024

Imagine your sales podcast could dynamically offer different versions of the same episode to distinct customer segments—for instance, content customized for potential clients in healthcare versus those in retail. Wrap up Combining AI and podcasting represents a cutting-edge approach for sales teams looking to enhance their strategies.

Objectives and Key Results 264

Objectives and Key Results Healthcare Education Sales 264

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 104

Retail Strategic partnership Networking Commission 104

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S. The result?

Retail 122

Retail Campaign Technology Technology 122

Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. 35% will only shop from retailers with generous return policies. trillion in 2024 to $8 trillion by 2027. 60% of returns are due to fit or quality issues.

Customers 120

Customers Retail Represent Contact 120

Martech

NOVEMBER 21, 2024

As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Retail 112

Retail Launch Manufacturing Campaign 112

Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. This means retailers will be under pressure to hit holiday sales goals. AI-powered insights.

Campaign 129

Campaign Retail Product Process 129

Martech

OCTOBER 31, 2024

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. This technology enables the company to effectively serve this specific demographic with high-quality vehicles and affordable loans.

Objectives and Key Results 133

Objectives and Key Results Retail Finance Launch 133

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 124

Retail Networking B2C Campaign 124

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. But last year, the National Retail Federation estimated the U.S. What’s the scariest thing about Halloween?

Retail 105

Retail Promote Sales Follow-up 105

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics.

A/B testing 98

A/B testing Retail CRM Consult 98

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

Retail 122

Retail B2C Manufacturing B2B 122

Martech

MARCH 23, 2023

Hologram technology company ARHT is introducing a new touchscreen model, ARHT CAPSULE, to enhance in-store shopping experiences. The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain. Shopping with holograms. CAPSULE in-store product demonstration.

Retail 117

Retail B2C Manufacturing Technology 117

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. That’s because your marketing organization doesn’t just run on marketing technology. The problem wasn’t their previous technology. It’s an organizational one.

Healthcare 105

Healthcare Retail Technology Technology 105

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Why we care. Get MarTech! Get MarTech!

Retail 126

Retail Clients Campaign Closing 126

Martech

SEPTEMBER 30, 2022

DoubleVerify has announced new measurement tools for retail media networks. Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. The post DoubleVerify announces measurement tools for retail media networks appeared first on MarTech. Third-party measurement.

Retail 127

Retail Networking Campaign Clients 127

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. of total retail sales in February 2024 — down only 1.01% from the previous year. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales.

Retail 111

Retail Campaign Sales Represent 111

Martech

SEPTEMBER 9, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains.

Customers 111

Customers Commission Customer Relationship Management Retail 111

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. The post AI in retail media?

Retail 124

Retail Commission Networking Technology 124

Martech

AUGUST 29, 2024

The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Consumers are interested in how retailers are using these tools. Where AI topped the list of consumer trends in a previous survey, CTV now leads the field. AI capabilities. The full report can be read here (registration required).

Retail 129

Retail Campaign Technology Technology 129

Martech

JANUARY 12, 2024

On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. The company also unveiled Google Distributed Cloud Edge, which is designed to make it easier for retailers to use AI in locations with low or no internet. Get MarTech! In your inbox.

Retail 129

Retail Appointment CRM Technology 129

Cerebral Selling

DECEMBER 5, 2024

We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! In the end, we have to give deep discounts to drag deals over the finish line.”

Pitch 130

Pitch Sales Retail Technology 130

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

Retail 127

Retail Networking Growth Campaign 127

Martech

JANUARY 8, 2025

Not only is the number of types of marketing channel continuing to grow (see retail media networks and CTV), but the number of outlets within those types is continuing to grow too (see Threads). The Marketing Technology Supergraphic recorded a 27.8% growth in number of martech applications available YoY. Somebody is using them.

Retail 109

Retail Technology Technology Networking 109

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance.

Manufacturing 127

Manufacturing Legal Retail Trust 127

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. Everyone was eager to adopt new technology and had high expectations for what that technology would do. People, priorities and budgets change, as do the need and preferences for technology tools.

B2B 120

B2B Contract Consult Price 120

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Salesforce, of course, is not alone in timing its solutions for retail announcement to coincide with NRF.

Retail 115

Retail SQL Referrals Promote 115

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. For marketing technology : NLP and computer vision may help with content classification. For this article, I will focus on cloud providers and marketing technology providers.

Government 125

Government SQL Technology Technology 125

Salesforce

MARCH 20, 2025

That’s why many SMBs are using cloud technology to scale their businesses. In fact, 48% of SMBs leaders use cloud technology to backup and store data that helps them grow and scale. What you’ll learn: What is cloud computing technology and how does it work?

Technology 81

Technology Technology CRM Campaign 81

Veloxy

JULY 23, 2024

Start for free The Role of Technology in Predictive Sales Analytics The technology behind Predictive Sales AI is sophisticated yet accessible. Benefits of Predictive Sales AI Predictive Sales AI is more than just a technological upgrade. Another example might be a technology company that sells software solutions.

Technology 130

Technology Technology Sales Healthcare 130

Martech

JULY 17, 2024

This can produce both distinctively personal one-to-one retail interactions and attention-grabbing one-to-many experiences. Partnerships between programmatic DOOH suppliers and third-party verification technologies will continue to bring accuracy to tracking and confidence in the value delivered.

Campaign 119

Campaign Retail Gaming Promote 119

Martech

DECEMBER 2, 2024

I am the first generative AI chatbot for marketing technology professionals. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains.

A/B testing 118

A/B testing Territory Technique CTR 118

Search Engine Land

JULY 24, 2024

Retail focus: New AI tools in Merchant Center allow retailers to easily generate campaign-ready assets, with features like virtual try-on driving 60% more high-quality views. How Google’s commitment to privacy-enhancing technologies will evolve alongside its AI-driven ad innovations. What to watch. Bottom line.

Retail 89

Retail Campaign Technology Technology 89