SalesHood

MAY 2, 2020

Sales content management - the ability to create, organize, store, and distribute sales content - is an integral tool for sales teams to be able to sell their organization's services or products.

Pitch 71

Pitch Sales Service Conversion 71

Accent Technologies

APRIL 22, 2022

The post Sales Enablement vs. Content Management: Beware of Short-Sighted Solutions appeared first on Accent Technologies.

Sales 52

Sales Technology Technology 52

Accent Technologies

MAY 11, 2020

The post How To Create A Sales Enablement Content Strategy appeared first on Accent Technologies.

Sales 59

Sales Technology Technology 59

Selling Power

OCTOBER 31, 2018

If you want to avoid investing in useless sales enablement content, here are some questions to ask yourself.

Sales 84

Sales 84

Miller Heiman Group

MAY 25, 2018

When you think about who creates the content your salespeople and other customer-facing professionals use to engage prospects and customers, you probably think about your marketing team. For many leaders, marketing is synonymous with content. Whether it’s branding, demand generation or website creation, marketing is all about content.

Cross-sell 68

Cross-sell Legal Sales Presentation 68

Sales Hacker

AUGUST 30, 2019

As a Sales Operations Manager in the digital document space, I’ve seen thousands of proposals, contracts, and pieces of sales collateral from hundreds of companies come across my desk — and the one thing I know for sure is that not all sales engagement content is created equal. Proof Points. Case studies. Blog posts.

Contract 67

Contract Trust Sales Legal 67

Veloxy

MARCH 15, 2023

As forward-thinking companies transition from traditional sales enablement to revenue enablement, it’s important to understand that 42% of businesses still don’t have a sales enablement program. What is revenue enablement? Why is revenue enablement important? That’s a HUGE problem.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Veloxy

FEBRUARY 15, 2024

Looking for the best sales podcasts to boost your numbers and master the art of the deal? Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game.

Gaming 233

Gaming Sell GTM Technique 233

Iannarino

OCTOBER 3, 2022

Senior sales leaders often complain that sales training doesn't work. There are several reasons why they might be right, but the root cause is that corporate sales training needs a radical reinvention. The content and approach of the training, and how useful it will be for the sales force is barely considered.

Sales 246

Sales 246

Heinz Marketing

MAY 31, 2023

One key strategy that can significantly impact B2B success in such times is sales enablement. In this blog, we will delve into the importance of sales enablement during challenging periods, exploring its benefits and providing actionable insights to help businesses thrive.

B2B 100

B2B Objectives and Key Results Drivers/motivators Strategize 100

SBI

DECEMBER 18, 2020

CHICAGO – December 16, 2020 : Mediafly , a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, today announced its Winter product update. The feature extracts content performance insights that marketers may not otherwise be aware of.

Product 26

Product X-functional Healthcare UX 26

Highspot

MARCH 12, 2024

ValueSelling Associates’ Julie Thomas and Highspot’s Kelly Lewis break down how to maximize the impact of revenue enablement Love it, hate it – or do everything in your power to work around it – when it comes to the revenue enablement function, everyone’s a critic. So, why do such polarized opinions persist?

Strategize 115

Strategize GTM Cross-sell Finance 115

Partners in Excellence

MAY 14, 2024

The content of the chart is irrelevant to this discussion, but each block represented a different part of the GTM organization, their roles, responsibilities, and key metrics. At a very high level, we can represent marketing, sales, customer service, product management as separate functions within the organization.

GTM 118

GTM Represent Education Presentation 118

Heinz Marketing

SEPTEMBER 24, 2023

PathFactory is a content engagement and analytics platform that helps B2B companies deliver personalized content experiences, optimize lead generation, and enhance content performance through data-driven insights. Sales Enablement In B2B, it’s crucial to provide sales teams with the right tools to close deals effectively.

User Experience 110

User Experience B2B Lead generation Campaign 110

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage.

Product 104

Product Objectives and Key Results Strategize Technology 104

Highspot

MAY 3, 2024

Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this. But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. What is Revenue Enablement?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Sales teams understand the pains and needs of the customer. Anyway, let’s get into it.

GTM 105

GTM Education Sales B2B 105

Sales Pop!

MAY 26, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Sales Strategize 98

Highspot

APRIL 30, 2024

With AI at their fingertips, sales teams can seamlessly discover resources that expedite action, connect with buyers more easily, and make more efficient decisions. Here are tips to leverage AI today in your business to optimize sales productivity. more views on their items. more views on their items.

Government 52

Government Sell Sales Go To Market 52

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. Content is still king.

Growth 109

Growth Conversion Launch Gaming 109

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

B2B 110

B2B Cross-sell Hospitality GTM 110

SaaStr

MAY 25, 2024

Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. They didn’t initially envision being a large Enterprise sales organization. Let’s first start with how Cloudinary came to be. It wasn’t the focus.

Growth 84

Growth GTM Product Consult 84

Martech

DECEMBER 26, 2023

And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. This added context gives customers, as well as marketers, more confidence for higher-priced sales. With content surging, the need for quality control also increases.

Customers 143

Customers Retail GTM Trust 143

Highspot

OCTOBER 21, 2022

Sales is the engine that powers your company. But what’s powering your sales? By now it’s universally known that sales and sales team practices have undergone a tectonic shift in recent years. And, even more alarmingly, buyer needs and behaviors seem to be moving way ahead of the sales learning curve.

Quota 75

Quota Construction Sales Pitch 75

Martech

APRIL 19, 2024

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. Align your promotions and creative content with changing seasons or local events to make your offerings timely and relevant. This feedback loop enables continuous optimization of marketing efforts for maximum impact. New competitors.

Retail 109

Retail Campaign Strategize Strategic planning 109

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. Producing content variations like text, images and video.

Government 113

Government Objectives and Key Results Campaign Legal 113

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. This presents a potential avenue to drive orders through Instagram content without the necessity of setting up an Instagram Shop. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained.

Gambling 115

Gambling Presentation Start-ups Product 115

Sales Pop!

MARCH 17, 2023

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. In today’s competitive market, sales enablement has become an essential strategy for any business that wants to stay ahead of the competition.

Cross-sell 97

Cross-sell Technique CRM Pipeline 97

Heinz Marketing

MAY 31, 2023

One key strategy that can significantly impact B2B success in such times is sales enablement. In this blog, we will delve into the importance of sales enablement during challenging periods, exploring its benefits and providing actionable insights to help businesses thrive.

B2B 52

B2B Objectives and Key Results Drivers/motivators Strategize 52

Heinz Marketing

JULY 29, 2021

An often overlooked part of content marketing is where it aligns with sales enablement. Marketers can get hung up on developing easy-to-produce content for potential customers while forgetting the need for internal or limited customer-facing bottom-funnel assets. Sales Checklists. Sales Checklists.

Legal 120

Legal Sales Campaign Up-sell 120

Highspot

OCTOBER 31, 2023

Enablement is vital to acclimate to changes in the business climate. By embracing innovation and aligning your enablement programs with business initiatives, you can embody what good looks like and achieve your organization’s goals. Enablement needs to know if and how reps are driving strategic initiatives.

Strategize 72

Strategize CRM Government Closing 72

Highspot

JUNE 1, 2023

Major advances include: generative AI for sales enablement, enterprise-class training and coaching, and ​​services and success resources that empower revenue teams to scale what good looks like in business-to-business (B2B) selling. Companies everywhere are intent on increasing efficiency, which requires running programs with rigor.

Launch 98

Launch Education Strategize Pitch 98

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. Think social media management, marketing briefs, email campaigns and, of course, content. Dig deeper: XR + AI: 5 tools driving today’s content revolution 2. That’s right. has launched.

Entertainment 134

Entertainment Education Launch Presentation 134

Force Management

FEBRUARY 8, 2024

If you want to lead a top-performing organization, you need a way to equip the daily grind of sales. You need an enablement engine with content, curriculum and community. Right now, we’re working with sales leaders who have seen measurable improvements in quota attainment and forecast accuracy leveraging Ascender.

Quota 82

Quota Engineering Sales Technology 82