Remove sales-role-specialization
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Sales Role Specialization

Partners in Excellence

A couple of people I deeply respect have written outstanding pieces arguing that we have take sales role specialization too far. Amy Volas wrote, “Is Sales Over-segmented,” Bob Apollo wrote, “Has role specialisation in B2B selling gone too far?” Both articles are outstanding.

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Sales Role Specialization

Membrain

A couple of people I deeply respect have written outstanding pieces arguing that we have take sales role specialization too far. Amy Volas wrote, “Is Sales Over-segmented,” Bob Apollo wrote, “Has role specialisation in B2B selling gone too far?” There Bob goes with his “English” spelling.)

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Navigating the B2B Maze: Challenges in Marketing to Technical Personas

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. Their specialized expertise and discerning preferences shape industries, making it imperative to engage them effectively.

B2B 90
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A Step-by-Step Guide to Becoming a Medical Device Sales Rep

Veloxy

Dreaming of a rewarding and challenging career in medical device sales? The medical device industry is poised to reach nearly $800 billion in global annual sales by 2030. Key Takeaways Become a medical device sales rep and gain exposure to the healthcare industry. You should be!

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5 Critical Skills Top Sales Leaders Need (New Book Announcement!)

Cerebral Selling

The Massive Impact of Great Sales Leadership I started my career as a research scientist before spending nearly two decades in sales leadership roles across four high-growth tech startups and five years as a Vice President at Salesforce. So what magical sales leadership skills unlock this remarkable upside? How massive?

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The Beginning of The End of Customer Success, SDRs, and Support Agents

SaaStr

I’ve talked with three CEOs at leading vendors in sales and post-sales at $200m+ in ARR the past few weeks and they’ve all reinforced these are some of the biggest changes in a generation. What we’ve seen in the first 15 years of SaaS: Specialization in sales. Segment reps, and have closers close.

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The B2B case for retention marketing: 7 key tactics

Martech

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Penetration marketing aims to maximize customer value by optimizing current-customer sales. Sales professionals are natural up-sellers and cross-sellers within their accounts.

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