Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

Agriculture 114

Agriculture Territory Construction Manufacturing 114

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

A/B testing 120

A/B testing Campaign Networking Engineering 120

Martech

APRIL 11, 2024

So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. The answers weren’t profound and didn’t explain why these were the technologies to use. Many people will use Gemini because many people use Google, but it has no draw beyond that. It has a summary and is footnoted with sources.

CRM 119

CRM Retail Technology Technology 119

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. This article explores six types of AI use cases in marketing, each offering a unique contribution.

Technology 140

Technology Technology Campaign Technique 140

Highspot

MAY 9, 2023

Artificial intelligence (AI) – and specifically generative AI and natural language understanding (NLU) – will enable innovations we’ve never seen before. While these use cases are entertaining, it’s only the beginning of how generative AI advancements will impact our work and our lives.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Government 109

Government Objectives and Key Results Campaign Legal 109

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Technology 120

Technology Technology CRM Finance 120

Search Engine Land

APRIL 19, 2024

The more titles/descriptions used in an RSA, the more ad variations there are for Google’s algorithm to use. Keyword insertion This is a really useful way of making your ads more relevant and improving your quality score. It should not be used in every circumstance, as it can get messy when overused.

CTR 101

CTR A/B testing Objectives and Key Results Campaign 101

Martech

OCTOBER 19, 2023

Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Well, 42% said they haven’t received any formal training on AI and its applications in marketing. Why isn’t it helping?

B2C 108

B2C Launch High impact Market share 108

Hubspot

JULY 7, 2023

As technology advances and becomes more accessible, businesses are leveraging artificial intelligence (AI) to improve their sales processes. AI has the potential to revolutionize the way sales teams operate, giving them valuable insights and predictive analytics to drive more revenue. Are sales teams investing in AI?

Sales 83

Sales Prospecting Clients Technology 83

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. They are just as interested in making sales, if not more so, than the sellers themselves. Here are six marketing strategies to help you grow your sales on Amazon in 2024.

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Profit margin Promote Campaign Price 124

Salesforce

AUGUST 24, 2023

Thinking of adding generative AI to your business? Two-thirds (67%) of senior IT leaders are prioritizing generative AI over the next 18 months, and a third (33%) call it a top priority. There’s a good reason: Generative AI represents a seismic shift in technology. You’re far from alone.

Represent 98

Represent Campaign Follow-up Service 98

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Campaign 118

Campaign Consult Prospecting Technology 118

Salesforce

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Search Engine Land

MARCH 13, 2024

” Advantage+ creative optimizations. Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s preferences for maximum effectiveness. Advertisers can now upload a hero image to the center of their Advantage+ catalog ads. Reminder ads.

Retail 115

Retail Campaign Launch Networking 115

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. Proving that humans (mostly) recognize the work of other humans, 54% picked the image created by AI alone, and 61% selected the image that had been produced by AI with human input. Way to go, humanity.

E-commerce 108

E-commerce Launch Meeting Service 108

Salesforce

NOVEMBER 16, 2023

Referral marketing is a low-cost customer acquisition strategy because it empowers your top brand advocates to become your top sales associates. As your tech stack evolves with data and AI capabilities, make sure your referral marketing strategy is doing so as well. Today, referrals are done with unique URLs that track engagement.

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” That’s changing rapidly.

Government 111

Government CRM Campaign Launch 111

Martech

JANUARY 11, 2024

“A lot of B2B businesses are embracing the idea of running email marketing while, historically, they’ve relied on more of a full sales team to get the word out about their business. In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day. We’d like to know how it’s been for you.

Profit margin 122

Profit margin B2B Campaign Retail 122

Salesforce

DECEMBER 11, 2023

And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How do we integrate AI into our strategy? How will AI work with our existing platform? How will we know AI will target customers the way we want?

A/B testing 116

A/B testing Click Through Rate Campaign Represent 116

Salesforce

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. Known as “AI hallucinations,” these mistakes occur up to 20% of the time. “We So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.” And with good reason. What is an LLM?

Pharmaceutical 127

Pharmaceutical Legal Trust Technique 127

Martech

APRIL 4, 2023

As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. Creative work at agencies. “In-house

Pitch 107

Pitch Clients Strategize Technology 107

Veloxy

FEBRUARY 15, 2022

Learn how easy it is to become the highest-performing field sales professional at your company. Before Covid, field sales was synonymous with hitting the road, meeting customers in person, and regularly making significant commissions. But what does tomorrow hold for field sales? Field sales is not dead!

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Search Engine Land

MARCH 19, 2024

It combines all of Google Ads’ channel options together in one campaign and uses Google’s AI (Gemini) to optimize budgets and ad serving across all channels based on performance. Imagine the learnings you could glean from the rapid testing and data collection of AI applied to your Google Ads! And why not?

Campaign 99

Campaign CTR Retail Networking 99

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Apply creative thinking and innovative tactics. They are accountable for: Identifying client needs.

GTM 127

GTM B2B Pipeline Strategize 127

SaaStr

DECEMBER 3, 2023

SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? SaaStr 704: CRO Confidential: The Hangover’s Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong’s SVP Sales, Jameson Yung, and Sam Blond, Partner at Founders Fund     3. Who Will Win the Go-To-Market AI Race?

Pitch 85

Pitch Go To Market Sales Growth 85

Search Engine Land

FEBRUARY 23, 2024

Create a robust first-party data strategy LinkedIn recommends setting up a strong framework for collecting and using first-party data. Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating.

A/B testing 118

A/B testing Finance Campaign CRM 118

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises.

Sports 76

Sports Technique Campaign Technology 76

Martech

APRIL 11, 2024

The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more.

B2B 119

B2B Manufacturing Technology Technology 119

Search Engine Land

SEPTEMBER 19, 2023

There’s no denying that AI has the potential to transform how we live, work, and play. You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding of customer data and improve your marketing campaigns. hours of real-world voice data.

Clients 122

Clients Conversion Click Through Rate Campaign 122

Martech

DECEMBER 11, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. An open system allows marketers to make decisions based on how they work, enhancing and expanding marketing strategy and creativity.

Technology 100

Technology Technology B2C Government 100

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Content Assistant streamlines content creation for marketing and sales teams. Writing emails.

Niche 92

Niche CRM Contact Sales 92

Search Engine Land

APRIL 20, 2023

Based on an internal presentation for advertisers obtained by the Financial Times , the Alphabet-owned company plans to utilize AI for generating unique ads using materials provided by human marketers. AI-powered ads 2023. AI- so hot right now. How it works. Why we care.

Campaign 97

Campaign Presentation Technology Technology 97

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Understanding the customer.

Customers 94

Customers Campaign Repeat business Referrals 94

SaaStr

DECEMBER 14, 2023

When it comes to marketing Workspace, Alison shared they’re double down on showing off the value off of Duet AI, Google Workspace’s AI assistant. Their focus on Marketing with Duet AI with Workspace has been a way to open up business in new accounts. Right now, 70% of the GenAI startups are using Google Cloud.

GTM 94

GTM Cross-sell Territory Retail 94

Martech

JULY 10, 2023

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. There will be an AI for that! AI advances are astounding.

Entertainment 130

Entertainment Education Launch Presentation 130

Salesforce

NOVEMBER 6, 2023

As a strategic account executive at Salesforce, I spend my days advising companies on how to use emerging technology to grow their business. I can tell you this: C-suite leaders are nervous about generative AI in business. Here are six steps to follow as you navigate generative AI. I’ll tell you what I tell them.

Strategize 111

Strategize Technology Technology Clients 111