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Are Your Strategic Partnerships Your Passive Sales Force?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Today, more than ever before, strategic partnerships, both formal and informal, are an important element of conducting business. The referrals and introductions which happy customers make for their sales reps. Who are your formal and informal strategic partners?

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How to inflation-proof your marketing in 2025

Martech

Instead of focusing solely on top-of-funnel awareness metrics, consider indicators like sales-accepted opportunities, proposal-to-close ratios and account expansion rates. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Data-driven decisions are key.

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The Hidden Costs of Efficiency

Sales Hacker

That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups. Plus, an analysis of the top 75 trending sales AI tools. You’re not alone.

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Marketers must adapt to a changing world

Martech

In my career, I have mastered the art of crafting compelling narratives, building brands and driving sales in an era dominated by mass media. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. What once were reliable strategies and career paths now feel uncertain.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In its early stages, Nosto operated on a performance-based pricing model, charging clients a commission on sales directly attributed to its product recommendations. Companies invest heavily in sales and marketing to maintain momentum and fend off competitors.

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The New Sales Channel

Partners in Excellence

Channels “partners” have been a part of sales ever since sales have existed. We create contests and SPiFs to entice the partner sales people. They get a margin or commission for the sale or that product. Or some of our direct sales people may be trying to sell directly to the partner’s customer. .”

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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

This efficiency is driven by their tailored go-to-market engine, which includes high-velocity inbound marketing, strategic partnerships with private equity firms, and a dedicated sales team for upselling Pro products and FinTech solutions. This shift has been critical to scaling beyond $500M ARR. But it’s early.