Unique Selling Proposition: What It Is & How to Develop a Great One
Hubspot
MAY 14, 2019
As a salesperson, you need to have the utmost confidence and belief in the product or service you're selling. In order to find success, salespeople need to be committed to what they're selling. The answer: a well-crafted and rehearsed unique selling proposition. What is a unique selling proposition (USP)?
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