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Key SEO, UX and CRO tips to boost brick-and-mortar retail sales

Search Engine Land

The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. Falling short: When in-store service fails I’ve wanted to try Nike running shoes for a few years, as they have the best designs and color schemes.

UX 84
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Why UX is critical to digital marketing

Martech

One of the key skills that the digital marketing industry is sadly ignoring, howver, is that of the User Experience (UX) expert. The absence of UX experts on digital marketing teams shows that those in charge of these teams still believe that everyone can be all things. I would have no idea. So, it’s definitely a number below 100%.

UX 135
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How to un-silo your organization and be more customer-centric

Martech

Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. Often, customer feedback and service data are not shared widely. UX/UI is in charge of making life easier for customers. customer persona, product feature, sentiment).

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How Netflix Creates Immersive Experiences with Exceptional Design and UX

ConversionXL

Now, the streaming service has as many users worldwide as the entire population of Canada, the United Kingdom, and Japan combined. Today, the platform remains the most popular of all global streaming services—and its customers continue to renew their subscription, month after month and year after year. Netflix UX lesson #1.

UX 138
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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
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UX Benchmarking: What Good Is It for Conversion Optimization? [Original Research]

ConversionXL

However, UX benchmarking is different. If you’re interested in improving test prioritization with UX benchmarking, check out our Competitive UX Benchmarking Service ]. Competitive UX Benchmarking Matters and Can Help You Optimize. UX research is important. .” If so, where? How does it work?

UX 112
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UX vs. UI: What's the Difference?

Hubspot

Understanding the difference between UX and UI can get confusing -- the roles work closely together, and sometimes the terms are used too ambiguously to firmly understand either one. To understand the difference between UX and UI, let’s start with an example: YouTube. Those problems are the responsibility of a UX designer.

UX 101