Search Engine Land

FEBRUARY 6, 2024

Snapchat predicts its daily active users to reach 420 million in the first quarter of this year, with revenue expected to increase between 11% and 15%. Following a performance below Wall Street expectations, Snapchat may present a unique opportunity for advertisers this quarter. Get the daily newsletter search marketers rely on.

Growth 110

Growth Presentation Process Product 110

Hubspot

SEPTEMBER 28, 2016

It used to be easy for marketers to write off Snapchat with its ephemeral social messaging and wacky selfie filters as a silly mobile app. But the tool has quickly become the social media darling of the marketing world, leading advertisers to rethink their decision to overlook the platform -- in large part because of its rapid growth.

Growth 76

Growth 76

Hubspot

MAY 7, 2014

Many of you may be clicking on this post thinking, "I still don''t get Snapchat.". Snapchat isn''t for everyone, and it certainly isn''t the next big social network for businesses. If you''d like to explore Snapchat for marketing, this post should give you a rundown of everything you need to know. What is Snapchat?

Networking 76

Networking Launch Campaign Consult 76

Martech

OCTOBER 25, 2023

Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. Get MarTech! In your inbox.

Drivers/motivators 110

Drivers/motivators Advertising/ Marketing Retail Campaign 110

Search Engine Land

OCTOBER 25, 2023

Snap, the parent company of Snapchat, reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. Snapchat also reported working with advertisers to improve the effectiveness of their privacy-centric integrations with the ad platform.

Drivers/motivators 106

Drivers/motivators Advertising/ Marketing Campaign Engineering 106

Search Engine Land

SEPTEMBER 25, 2023

Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. Snapchat’s My AI has a global community of more than 750 million monthly users, making it one of the most widely used consumer chatbots available. What has Snapchat said? SUBSCRIBE See terms.

Campaign 83

Campaign Networking Engineering Clients 83

Search Engine Land

NOVEMBER 2, 2022

The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. Get the daily newsletter search marketers rely on. The post BigCommerce teams up with Snapchat for a new app appeared first on Search Engine Land.

Campaign 93

Campaign Launch Engineering Meeting 93

Search Engine Land

APRIL 12, 2024

The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014. The novelty of any new ad placement is incomparable, which is why many social platforms and marketers move quickly to embrace innovation.

Launch 100

Launch Presentation Growth Campaign 100

Martech

JULY 25, 2023

Salesforce today announced a series of embedded apps and integrations aimed at spreading Commerce Cloud across marketing, sales and service channels. Snapchat for Commerce enables the creation of ads on the Snapchat platform and will also allow customers to convert while using the app.

Service 90

Service Customers Product Process 90

Martech

JANUARY 26, 2022

Today, Snapchat announced it is launching a catalog-powered tool, Shopping Lenses, adding to the augmented reality experience that is already used by social commerce shoppers more than 6 billion times per day on the social platform. Real-time updates for the customer experience also mean real-time analytics for marketers.

Launch 95

Launch E-commerce Retail Price 95

Martech

MARCH 2, 2023

That’s good news for marketers, right? Snapchat is using the ChatGPT API to power the My AI feature available to paid users of SnapChat+. Developers can now use our open-source Whisper large-v2 model in the API with much faster and cost-effective results.” Why we care. Chatbots for all! Already in use.

Price 103

Price Retail Service Conversion 103

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. Moingeon discussed Doppl and his recently launched and wildly successful Hugo Boss metaverse quest during the XR Pub Crawl for marketing and communications.

Entertainment 133

Entertainment Education Launch Presentation 133

Search Engine Land

OCTOBER 19, 2023

This means marketers can start using the automated bid strategies in all regions where Audience Ads are available. Get the daily newsletter search marketers rely on. Snapchat and Axel Springer were the first to market as Microsoft select chat partners, with both brands already reporting promising results. Why we care.

Conversion 109

Conversion Territory Strategize Engineering 109

Hubspot

APRIL 21, 2020

When I get home, I'm sending goofy messages on Snapchat. But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. The growing trend of using mobile messaging apps for marketing makes sense.

Niche 96

Niche Campaign Launch Gaming 96

Martech

MAY 21, 2024

While well-executed creative briefs still serve as a solid foundational tool for today’s marketers, they unfortunately require one thing in short supply with marketers: time. However, some content and creative marketers have taken the concept of a creative brief to the extreme. Hardly “brief” at that point!

Conversion 84

Conversion A/B testing Campaign Promote 84

Search Engine Land

SEPTEMBER 21, 2023

Ads for Chat API Microsoft has announced the first partners fir its new product, Ads for Chat API; Snapchat and Axel Springer. Get the daily newsletter search marketers rely on. Microsoft is planning to launch Compare and Decide Ads in close beta in early 2024. SUBSCRIBE See terms. Why we care.

Retail 117

Retail User Experience Represent Launch 117

Martech

MARCH 11, 2022

Numerous other platforms , including Microsoft Advertising, Apple, Facebook, Twitter and Snapchat have announced similar policies in light of Russia’s actions in Ukraine. Get the daily newsletter digital marketers rely on. On March 3, the company expanded on the suspension by including all ads serving to users in Russia.

Customers 112

Customers 112

Heinz Marketing

MAY 26, 2020

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. At first you may feel inclined to use them all, but each platform can cater to different types of marketing strategies. Twitter is most useful for businesses related to entertainment, sports, politics, or marketing, but other businesses will thrive on Twitter, as well.

B2C 122

B2C Entertainment Sports B2B 122

Hubspot

SEPTEMBER 22, 2020

With apps continuing to grow as a vital staple of everyday life, marketers continue to ask, "Do I need to have an app for my business?". But, if you're a marketer at a digital startup, agency, or tech firm that thinks an app might be helpful for business, a more affordable development option could be on the horizon. Snap Minis.

Launch 99

Launch Gaming Promote Contact 99

Veloxy

MARCH 29, 2021

When budgets are tight, online marketing is usually the first expense businesses look to cut. But thing is, small business have never had greater access to cost effective and highly trackable marketing tools. So even with a shoestring budget, the best way to market your business might be a lot more accessible than you think.

Commission 239

Commission Manufacturing Referrals Retail 239

Salesforce

JULY 29, 2021

Marketers are still working to overcome critical data gaps to provide the connected digital experiences that customers expect. In fact, only 37% of marketing leaders are completely satisfied with the quality of their data. The latest Marketing Cloud release offers new features to help you get more from your data. WATCH NOW.

Campaign 98

Campaign Gaming B2B Contact 98

SalesforLife

SEPTEMBER 20, 2019

They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things: 1. Some others did this with Twitter, Snapchat, or Instagram. Conduct extensive research.

Sell 123

Sell Construction Referrals Up-sell 123

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. How do you go from good to great?

Product 139

Product Customers Objectives and Key Results Launch 139

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. user base, while Twitter and Snapchat were losing users. Get the daily newsletter digital marketers rely on. This would give it a CAGR of 12.4% for that period.

Retail 110

Retail Advertising/ Marketing Promote Price 110

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after," Pete Davies, LinkedIn's head of Consumer Products wrote in a blog post. "The

Launch 99

Launch Networking Entertainment Follow-up 99

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. The more you know your audience, the better you will do — a real plus for B2B marketers. “We

B2B 83

B2B Campaign Engineering Process 83

Hubspot

FEBRUARY 3, 2020

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? Snapchat ). Snapchat ). Snapchat ).

Entertainment 101

Entertainment Finance Gaming Consult 101

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. Marketers have also become quite Story-savvy. Stories provide a number of solid marketing opportunities across platforms. But, don't write Facebook off just yet.

Entertainment 78

Entertainment Launch Networking Follow-up 78

Hubspot

OCTOBER 3, 2018

the parent company of the popular social media app Snapchat, went public. It's no question Snapchat is a popular platform -- in the U.S. To my pleasant surprise, that isn't the case -- I had a ton of fun creating my own ads in Snapchat, and it was easy to do. In March 2017, Snap Inc., alone, 78% of 18-24 year olds use the app.

Click Through Rate 67

Click Through Rate Campaign B2B Start-ups 67

ClickFunnels

JANUARY 28, 2022

The post Must Have Funnel Hacking Necessities For Marketer appeared first on ClickFunnels. As Internet marketers, it’s easy to forget that not all funnel-hacking takes place online and in the office. Modern Internet marketers can’t afford to neglect the tools in their toolbox when they’re offline. Smartphone. Staying Nourished.

X-functional 240

X-functional Price Follow-up Clients 240

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 123

Retail X-functional Launch Non-Profits 123

Lead Fuze

JUNE 29, 2023

What is relationship marketing? In the world of sales and marketing, this concept has emerged as a powerful tool for building long-term customer relationships. Creating an emotional connection with customers that leads to brand loyalty and encourages repeat business is at the core of relationship marketing.

Repeat business 52

Repeat business Campaign Real Estate Clients 52

Hubspot

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. The respondents consisted of both marketing professionals and online consumers. The State of Video Marketing in 2018. Marketers rely on video to help them do their jobs. Not so much.

Technique 101

Technique Entertainment Service Start-ups 101

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. Want to leverage live events or short-term news in your social media marketing strategy without it clogging up your Twitter profile?

Promote 101

Promote Follow-up Up-sell Start-ups 101

Hubspot

DECEMBER 4, 2019

While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Snapchat Stories is a prime feature of the app. On Snapchat, for instance, stories disappear after 24 hours. Boost sales with shopping. Image Source. Image Source.

Follow-up 80

Follow-up Launch Promote Product 80

Hubspot

MARCH 23, 2018

Collectively, Instagram and Snapchat attract 687 million daily active users. Their large audiences make them both great platforms to market your brand -- but if you’re working at a small company and can’t justify spending your resources on both, which one do you choose? Instagram vs. Snapchat. Winner: Snapchat.

Follow-up 77

Follow-up Up-sell Campaign Sell 77

Search Engine Land

MAY 20, 2024

It’s the same for email marketing. Pinterest may only be the 15th most popular social media platform , but it’s the third fastest-growing platform behind Snapchat and Linkedin. Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it. Pinterest traffic.

Niche 119

Niche UX Construction Start-ups 119