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Google search CPCs up 19%, pushing ad spend up 17%

Search Engine Land

Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period, according to a the Tinuiti Digital Ads Benchmark Report. Tinuiti is the largest independent performance marketing firm specializing in Streaming TV and dominating the triopoly of Google, Facebook, and Amazon.

Retail 136
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LinkedIn publishes actionable steps before third-party cookie deprecation

Search Engine Land

Reevaluate your reporting strategy To combat reporting challenges from third-party cookie deprecation, LinkedIn suggests reevaluating approaches like last-click attribution, which may overstate the impact of activities like search and display. Predictive analytics. Real-time campaign optimization.

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Google Analytics 4 adds new customization features for 360 customers

Search Engine Land

Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. BigQuery reports + customization. Advertisers still using 360 properties in Universal Analytics, need to transition to GA4 to unlock these advanced reporting capabilities.

Customers 118
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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). It employs specialized teams to handle regulated markets such as financial services. Those reporting that they had implemented a CDP fell from 31% to 25%.

Customers 112
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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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3 ways MOps can bridge the gap in marketing analytics

Martech

These terms can then be applied across standard reporting that stakeholders can access – keeping teams on the same page. Continued growth of the marketing reporting machine Members of a MOps team specializing in data reporting and analysis, often referred to as marketing intelligence operations, also play a vital role.

SQL 134
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Maximizing Salesforce ROI in 2023: Strategies and Metrics to Consider

Veloxy

This standard should guide the entry, management, and maintenance of data within the CRM system, guaranteeing that the information used for reporting and analysis is accurate and up-to-date. Tracking these metrics enables businesses to evaluate the direct and indirect benefits of their CRM system implementation through reports and dashboards.