Salesforce

FEBRUARY 3, 2025

With modern technology, buying signals can be measured in greater depth, such as engagement with particular pieces of content and social media activity. A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation. Back to top ) Get the latest articles in your inbox.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Pipeline Cold Call 52

Salesforce

MAY 27, 2025

If youve worked with data products in the world before AI data analysis, you know the drill: a project manager or analyst has an important question, but getting the answer means using Structured Query Language (SQL), a language for querying databases. This creates a data access gap. Its literally like learning another language.

SQL 40

SQL Structured Query Language Engineering Trust 40

Martech

JULY 1, 2025

The tech stack as a solo playground Some marketing operations teams manage marketing technology in isolation, without sufficient input from other marketing teams, IT, sales or revenue operations. Dig deeper: The anatomy of marketing funnel automation 4. The result is conflicting reports and inefficient handoffs.

Objectives and Key Results 96

Objectives and Key Results Campaign Government SQL 96

SaaStr

JUNE 19, 2025

Technical Sales is Now Table Stakes : Enterprise sales reps must understand technology applications deeply enough to have credible conversations with both business executives and technical teams. Data analysts will shift from writing SQL to providing semantic context. “You need to know the application of technology to business.

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Strategic partnership Meeting SQL Technical Sales 107

Martech

DECEMBER 19, 2024

Its common for companies to invest in a new technology and then, a year later, wonder why theyre not getting anything out of it. Unfortunately, technology, like workout videos, doesnt work that way. Sometimes a new technology is part of a skunk works project that doesnt have to fit in precisely with your overall strategy.

SQL 60

SQL Technology Technology B2C 60

Pointclear

NOVEMBER 8, 2017

At PointClear, we establish cadence for every prospect in every B2B sales lead generation program we execute using our proprietary SQL-based data capture and workflow tool (called PinPoint) Defined by the program management team based on 20-years of results and our technology-enhanced processes assures that cadence is optimal for each client.

Lead generation 126

Lead generation SQL Pipeline Contact 126

Salesforce

FEBRUARY 13, 2025

But even with new technology tools that promise to help better personalize campaigns, marketers are struggling to get it right. You dont have to train people up on SQL (which has a steep learning curve), or the marketing tool (which could take a lot of time to get trained on). Its a must.

SQL 115

SQL Healthcare Growth CRM 115

Salesforce

OCTOBER 21, 2024

Generate an audience like a data scientist You might not be an SQL expert, but you definitely know the kinds of customers you want to target. Learn more about how the technology works. Marketing agents allow everyone to build an audience. Get the details

Campaign 59

Campaign Launch SQL B2C 59

Martech

FEBRUARY 14, 2025

Your data analysts should speak the language of customer behavior, not just SQL. Marketing technology succeeds or fails at the intersection of departments. Technology that enables growth instead of creating complexity. Meanwhile, IT holds the keys to everything but lacks context about marketing goals.

Finance 115

Finance SQL Campaign GTM 115

Sales Hacker

JULY 18, 2025

Startup to watch Iris just launched the first AI analyst that delivers fast, accurate answers to real business questions (without the bottlenecks of SQL, dashboards, or data teams). It’s like having a top-tier analyst embedded in every function: marketing, ops, recruiting, strategy. LuminX – announced a $5.5M

Gaming 63

Gaming GTM SQL X-functional 63

Martech

MAY 14, 2025

The new features include out-of-the-box marketing analytics, which leverage real-time dashboards tailored for marketers, with campaign insights, channel insights and ad performance analytics, without SQL or data setup.

Product 97

Product SQL Cross-sell Networking 97

SaaStr

SEPTEMBER 22, 2020

Skill sets required are shifting as the world becomes more automated and reliant on technology. It once would take a specialist who knew the vast details of technology, now you just need to know the platform and how to manipulate data to reach your goals. 3 Successful technology companies are developer and practitioner centric.

SQL 127

SQL Technology Technology Service 127

Veloxy

NOVEMBER 15, 2022

Identify your Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL). Veloxy can help you utilize sales technology to track KPIs, identify accounts, and manage every aspect of the ABSD process. The following steps will help you achieve internal alignment: Ensure that all teams work towards clear shared goals.

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Sell Objectives and Key Results SQL B2B 246

Martech

NOVEMBER 24, 2021

The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate leads. “We We truly live in a world where marketing and technology have become inseparable concepts,” said Lyola Rowe, Growth Marketing Manager at Tray.io, in her session at our MarTech conference.

SQL 126

SQL Construction Technology Technology 126

Veloxy

NOVEMBER 17, 2021

Sales acceleration is a trending strategy due to the growing deployment of B2B engagement, analytics, and content technologies. While sales technology can check a lot of boxes for increasing deal velocity, there are plenty of other sales tactics that can accelerate sales sooner rather than later.

Process 162

Process SQL Objectives and Key Results Contact 162

Sales Pop!

AUGUST 27, 2021

It also processes runtime transactions, manages licenses, protects APIs from SQL injection, detects malicious patterns, analyzes and reports on performance, and authenticates and authorizes all users. In conclusion, it is important to note that different organizations use different combinations of applications , databases, and technologies.

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Territory SQL Strategize Launch 130

Martech

OCTOBER 6, 2023

Alignment Marketing operations leaders bridge knowledge gaps between marketing, technology, and data. Providing career development opportunities in BI tools or SQL can transform them into an internal marketing reporting powerhouse. They can translate marketing terms into data language for data science teams to apply in models.

SQL 136

SQL Pipeline Education Campaign 136

Martech

JUNE 17, 2024

I am the first generative AI chatbot for marketing technology professionals. Additionally, the data warehouse architect is responsible for selecting appropriate technologies and tools for data extraction, transformation, and loading (ETL) processes. I am trained with MarTech content. Here’s something somebody asked me!

SQL 112

SQL Technique Technology Technology 112

Salesforce

APRIL 9, 2024

Throughout human existence, we’ve used technology to create datasets, which have given us ideas beyond the limit of what the data and technology can do.” You don’t need to send SQL queries or create data joins manually.” Big data, big insights, finally!

SQL 110

SQL Retail Service Represent 110

Sales Pop!

FEBRUARY 29, 2024

Moreover, leveraging automated tools and technologies plays a crucial role in the security-first approach, allowing for continuous security testing and monitoring. These standards guide developers in avoiding known vulnerabilities, such as SQL injection or cross-site scripting, by promoting best practices in coding.

SQL 130

SQL Legal Trust Technology 130

Sales Hacker

MARCH 18, 2020

AI and machine learning algorithms now provide steps for Sales and Marketing to qualify marketing qualified lead (MQL) into sales qualified lead (SQL) — which further strengthens the sales pipeline and brings about more gains. This is because technology can restrain human flexibility if not planned right. The Power of Automation.

SQL 124

SQL Technology Technology Sales 124

Martech

DECEMBER 7, 2021

The tool will let marketers generate customer audiences using a SQL query editor to better connect their campaigns. Technologies are evolving at a faster rate to connect with customers in an ever-changing world. COVID-19 has only sped up this marketing transformation.

SQL 111

SQL Campaign Networking Meeting 111

Martech

OCTOBER 14, 2021

No matter how much your team has invested in technology, we still must deal with its inherent limitations. Meanwhile, 66% of marketing teams don’t believe they have the skills to use their existing technology effectively. These workflows focus on the job to be done first, not the technology vendor that does it. Let that sink in.

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SQL Pipeline Technology Technology 120

Sales Hacker

MAY 21, 2020

Defined ICP, buyer personas, and qualification rules: If both teams aren’t on the same page about who the company’s target buyers are, and what qualifies them as MQL, SQL, or SAL, then it doesn’t matter how many leads are generated by Marketing, Sales won’t be able to close them. The stats around speed-to-lead go on and on. It’s that simple.

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Follow-up SQL Quota Contact 138

Martech

JANUARY 15, 2024

. “Traditionally, promotions management and referral management have been handled by other types of toolsets, other types of vendors,” said Wilder, “but what we’ve heard from our customers is that those kinds of approaches wind up being integrated pretty poorly with technologies and processes.

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Retail SQL Referrals Promote 117

Martech

MAY 23, 2023

That also means considering factors beyond simple financial implications, including: Implementing new technology. Simply communicating about the MQL to SQL process between teams. Rather than jumping on each new martech tool, consider the cascading effects of each new technology across your business.

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Drivers/motivators SQL Technology Technology 130

Salesforce

SEPTEMBER 20, 2022

Here, we’re talking about all the developers who work with Salesforce technologies to build solutions for our customers and partners. Most developers who work with Salesforce technologies build custom business apps and solutions. And, most recently, the Customer Data Platform (CDP) gives access to its data using SQL.

SQL 95

SQL B2C Technology Technology 95

Partners in Excellence

NOVEMBER 14, 2019

New tools and technologies enable them to measure more than they have ever been able to measure in the past. We seem to be metric crazy. Every organization I meet has a whole alphabet soup of metrics. They had missed a critical link: Metrics are only a means to identifying performance improvement opportunities.

SQL 100

SQL Quota Appointment Pipeline 100

Martech

JUNE 20, 2023

He explained that customer data platforms (CDPs) gained traction when organizations could not implement their own cloud-native customer data store and could purchase a commercial, off-the-shelf solution — a “packaged” CDP — that could help them realize the benefits of cloud technologies by managing their customer data. and desired use cases.

SQL 107

SQL Government Technology Technology 107

SaaStr

JULY 15, 2024

Is it: Customers Technology Go to market For example, some companies start in healthcare to build an EHR. MongoDB: Not a Pivot They started as documentDB, then NoSQL, and then they added SQL. Pick what you are changing: technology, customers, or GTM. At a high level, think about what you’re pivoting around.

GTM 103

GTM SQL Hospitality Healthcare 103

Martech

JULY 12, 2023

Dig deeper: Marketing use cases for data clean rooms Key challenges of data clean rooms As with any technology, not everything is rosy in DCR land. A data clean room doesn’t solve all privacy and data sharing issues and you will almost always need to employ it in conjunction with other tools and technologies.

SQL 98

SQL Objectives and Key Results Government Retail 98

Heinz Marketing

SEPTEMBER 3, 2020

It is not an MQL goal or an SQL goal. Communication is key here, but so is the right technology. How do you turn your vision into ACTION? Step 1: Align on revenue operating model. A revenue operating model is a framework for how you’re going to make money.

GTM 115

GTM SQL Pipeline Campaign 115

Partners in Excellence

JANUARY 14, 2015

I saw a fascinating graphic and post at the Marketing Technologies Site. The headline, is they have identified 1876 Marketing Technology Vendors in 43 Categories. The article suggest the spend on Marketing Technology Solutions in 2015 will exceed $22.6 If I hear another MQL/SQL discussion, I’ll probably throw up.

SQL 91

SQL Technology Technology CRM 91

Sales Hacker

MAY 6, 2021

We’re in the middle of a transformational time in the world of technology across all sectors. The mandate of a VP of Sales is to maximize the organization’s revenue bookings, renewals, and retention by maintaining control of the entire deal pipeline, from SQL to proposal to negotiation, to commit, to close.

B2C 120

B2C Pipeline SQL Strategize 120

Martech

JUNE 2, 2023

As consultants, we work with brands to harness technology for innovative marketing. We then suggested some initial SQL queries for further analysis within BigQuery and some data visualization options for the insights it found. We’ve heard much about how generative AI is set to change digital marketing over the last few months.

SQL 107

SQL Consult Retail Clients 107

Sales Hacker

MAY 31, 2018

As relevant technologies advanced, sales development became even more powerful with data analytics software, real-time business intelligence services, auto dialers, call performance monitors, email tracking solutions, automated lead generators, and other sophisticated prospecting tools. 7) Hand over ownership of SQL to account executives.

SQL 64

SQL Appointment Pipeline Lead generation 64

Martech

JUNE 14, 2024

We have MarTechBot , trained on our own archive, answering questions about marketing technology. ” There’s Pega’s approach, described above, and then there’s “Database marketing, SQL queries, lists of audiences, product-push…It’s deeply ingrained.” Heck, we have it here.

Gaming 124

Gaming SQL Government CRM 124