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Rethinking Account Development: A Customer-Led Growth Model for B2B

Heinz Marketing

This model reflects the real internal journey accounts take—from first signal to full strategic partnership—by aligning sales, marketing, customer success, and product around how buyers adopt innovation over time. Internal Slack channels pop up. Evaluation and Analysis This is where buying teams widen. Users help other users.

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Why It’s Easier for Second-Time Founders to Raise Venture Capital. Even With Nothing Even Built Yet.

SaaStr

They know how to build strategic partnerships, and will get the benefit of the doubt here. They generally wont sell too early. The Samsara founders sold their first start-up, Meraki, for $1B. They know how to grow quickly once they have product-market fit. They know how to fundraise. They know how to close Big Deals.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Users could sign up for free and get 2GB of storage, which could be expanded by referring friends.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Would you show up to an important meeting wearing shorts and a Panama hat? Forget cold calling as your only tool.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Unlike acquisitions, they let businesses share resources without giving up control. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.

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New SaaStr on 20VC! “The VC Playbook: What’s Working in 2025”

SaaStr

Non-technical CEOs can win in AI : Despite conventional wisdom, OpenAI is dominating with non-technical leadership because they excel at recruitment, empowerment, and strategic partnerships. The bar has gone up. ” Strategic imperative: “I would armor up if I were Clay.